“Art is a space, which we have created, where we can cease to subscribe to the demands and the rules of society; it is a space where we can pretend. We can play, we can rethink things, we can think about them backwards.” —Pablo Helguera
As museums face the current challenges to drive relevance through becoming more active, participatory, responsive, and community-based, projects such as the ones explored in this past week’s posts indicate a potentially transformative role for artists to play. Whether rethinking a museum’s visitor experience, reinventing the public spaces of and around museums, drawing on creative practice to break museums’ ‘old habits,’ or interrogating the internal culture and working of the museum, artists are effectively exploring museum institutions as sites with a distinct “possibility for evolution,” to reconnect with the powerful words from Joseph Beuys that opened this series of posts (and from which the title of my paper came).
This final excerpt from my paper presented as part of the International Museum Forum in South Korea in October 2013 discusses the artist-driven program I am directly involved in here at the Portland Art Museum. In addition, I’m concluding this post with some of the “core, burning questions” that institutions involved in this work are addressing — especially as many of these projects are in a current phase of reflection and rethinking.
Portland Art Museum’s Shine a Light
“Art and everyday life share a common and continuous border. They coexist in the same reality, divided and defined by a border that twists, turns, open and closes. The edges of the museum are part of that border, and like the imaginary line between any contested territories, this boundary does not completely reflect the reality on the ground.” —Paul Ramirez Jonas (“An Imaginary Line,” Shine a Light 2013 program)
At the same time that the team at the Walker Art Center was preparing to launch Open Field and Machine Project had recently experimented at the Los Angeles County Museum of Art (which preceded their work at the Hammer Museum), the Education team at the Portland Art Museum began conversations with the faculty in Art & Social Practice at neighboring Portland State University around similar types of experimentations. The immediate outcome of this collaboration was Shine a Light, a new annual one-night event at the Portland Art Museum dedicated to experimentation, play, and participation. Emerging out of a collaboration between the museum and Portland State University’s MFA program in Art & Social Practice, Shine a Light invited the MFA program’s faculty and students to propose a series of projects that would experiment in and with the Museum space — conceiving the museum as a laboratory for ideas and interventions. As Christina Olsen, then Director of Education and Public Programs at the museum, recounts:
“Over lunch one day, I began to talk with Harrell Fletcher and Jen Delos Reyes—co-directors of PSU’s Art & Social Practice program—about the the ‘habits of mind’ that govern both museum visitors and museum staff, and ways we might collaborate to expand such mindsets” (Shine a Light 2010).
Inspired by the Machine Project’s Field Guide to the Los Angeles County Museum of Art one-day event in November 2008 as well as the broader approach and process of social practice art, the team at the Portland Art Museum and PSU launched the first Shine a Light event in September 2009. For six hours, the museum was a space in which sixteen artists enacted projects that offered visitors new, unanticipated, playful and provocative ways to experience the museum. The goals established during this first event—which have remained the core goals for this project up through the most recent Shine a Light event in 2013—included:
- Situate art (producing, interpreting, enjoying, puzzling over) as a living activity that everyone can participate in.
- Encourage an atmosphere of participation between the museum, its visitors, and artists.
- Make the museum a “site” of artistic production and practice.
- Inspire inquiry into the connection between art and everyday life.
- Have fun!
Artist-led projects that have been part of Shine a Light since 2009 have ranged from live Greco-Roman nude wrestling, a museum cookbook, dead artist seances, and haircuts inspired by artworks in the collection to inviting visitors to have a work of art tattooed onto their body, to sing songs about a work of art, or to display their personal cell phone photos within the museum’s photography collection. Here is a video compilation that features projects from Shine a Light 2013:
Since the project’s launch in 2009, the annual Shine a Light event has brought together more than 9,000 participants to actively engage in a total of 88 artist-driven projects spread across the entire museum campus, successfully cultivating a younger “millennial” audience as well as encouraging existing audiences to rethink what is possible in an art museum. In its four iterations, Shine a Light has built a unique framework to work closely with emerging and professional artists and to provide an ongoing platform for the Museum, artists, and audiences to actively learn and experiment with one another.
In her introduction to the 2013 Shine a Light event program, Associate Director of Education & Public Programs Stephanie Parrish encapsulates much of the museum’s current thinking about this experimental project:
“In its ideal form, a program like Shine a Light is a platform that nudges us to wonder; to consider art museum spaces as flexible sites where one’s identity as an artist, an institution, or a member of the public is increasingly fluid…. We find ourselves in a hybrid zone, somewhere on a continuum where museums not only display but also produce art, where artists shape and are shaped by institutions and are not just pitted against them, and where multiple publics see themselves as participants in and reflected through the art. Shine a Light is a space where we co-produce museum experiences and adjust our perspective of where art, artists, and institutions intersect in our everyday lives.” (Shine a Light 2013 program, 1).
Raising Core Questions
During the 2013 Open Engagement conference — an international gathering of artists, educators, curators, and scholars in the field of social practice and socially-engaged art—one of the panel sessions entitled “Art Museums and Social Practice: Where Are We Now?” brought together nearly a dozen museum professionals and artists engaged in this type of practice within their own institutions. Facilitated by the Shine a Light team at the Portland Art Museum, the thinking around this panel session began months in advance by having museum professionals and artists define the ‘burning questions’ that were core to their own involvement with this practice in museums. After gathering ten pages filled with questions, the group was invited to “crowd-source” the most urgent questions by marking the questions most relevant to their own practice.
At the Open Engagement panel discussion, the top questions were revealed and discussed, and I think perhaps it is an appropriate way to end this paper by simply presenting these and other questions that are now sparking some open thinking in the field across institutions.
- Are we doing this work to broaden our audiences or to serve existing audiences?
- What’s the difference between an artist doing this work versus a public engagement or education department doing it?
- What does success look like? How do we measure success?
- What happens when institutions collaborate with artists? How can the questions artists ask reshape us as practitioners and reshape the museum itself?
Many of the answers to these and other questions are localized to each project and institution (some have even been addressed above by existing projects), yet certainly some common responses will emerge as institutions push ahead with experimental, participatory practices that open the spaces of museums to the work of social practice and socially-engaged artists, as well as museum staff that have been gaining a tremendous level of creative capacity through this type of work. Overall, many of these core questions bring the conversation back to the ability of these socially-engaged, participatory projects to effect change — whether that is shifting the ‘mindset’ for museum visitors as well as the communities that engage with museums, or a more broad social change felt in the community.