Tag Archives: Experimenting in Museums

Gallery Teaching Lab: Where Rules Are Meant to Be Broken

Written by Theresa Sotto

What would happen in the galleries if we could only communicate through gestures? How might critics’ reviews about exhibitions be meaningfully incorporated in gallery teaching? How would museumgoers react if asked to draw a work of art as perfectly as possible–the opposite of conventional wisdom in museum education? These are just a few questions that educators from cultural institutions across Southern California have explored in a program developed by and for museum educators.

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Museum educators from three different institutions–Zoe Silverman from the Hammer, Rachel Stark from the Skirball, and William Zaluski from the Getty Center–act out a short skit in a role-playing experiment led by Chelsea Hogan, who then worked at ESMoA. Photo courtesy of Chelsea Hogan.

I launched Gallery Teaching Lab (GTLab) at the Hammer Museum in October 2014 with educators from seven Los Angeles museums in an effort to foster innovation in gallery teaching. Now in its third year, the program has doubled in size to include fourteen participating institutions who each take turns hosting a GTLab approximately every six weeks. Twenty-five practitioners between Long Beach and Pasadena have the opportunity to try a new teaching strategy in an ever-changing space and receive constructive feedback from colleagues. Participants can use GTLab as a testing ground for nascent gallery teaching ideas without the pressure of building internal buy-in or fear of an unsuccessful experience with museum visitors. GTLab also offers educators an opportunity to eschew traditional or habitual teaching strategies and set aside their respective institutions’ existing programs or pedagogical philosophies.

Beginnings

The very first GTLab, which was led by Veronica Alvarez, Director of School and Teacher Programs at the Los Angeles County Museum of Art, was an experiment in facilitating silent conversations in order to create a safe space to explore potentially controversial topics. Veronica was inspired by Child Guidance Toys (1965) by Robert Heinecken, which was on view at the Hammer Museum in the exhibition Robert Heinecken: Object Matter. Created two years after president John F. Kennedy was assassinated, Child Guidance Toys poignantly juxtaposes two advertisements of two different products–a toy rifle and a miniature replica of JFK.

Prior to viewing Child Guidance Toys with GTLab participants, Veronica displayed three large sheets of butcher paper, each with a prompt that was relevant to Heinecken’s work: consumerism, gun culture, and the claim that artists make us more aware of social issues. We were asked to silently and anonymously address each of these prompts or someone else’s comments. In a post-GTLab reflection, Veronica wrote that “participants commented on the fact that they enjoyed sharing things that they might not have, had it been a verbal conversation. Others noted that they were able to discuss sensitive topics in a safe environment.”

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A prompt used in a silent conversation led by Veronica Alvarez, Director of School and Teacher Programs at Los Angeles County Museum of Art.

After writing and reading comments in response to the prompts in a classroom space, Veronica led us in an inquiry-based discussion of Child Guidance Toys in the exhibition space. In front of the work of art, we wasted no time making connections between the imagery and the serious themes that had already been explored during the silent conversations. The resulting discussion about Heinecken’s work was thought-provoking and multi-layered. But equally thought-provoking–at least for a room full of museum educators–was the conversation about the experiment itself. Educators mused: Did the pre-selected prompts limit conversation about the work of art? Which audiences would this activity be appropriate for? How would the silent conversations differ if they took place in the galleries? Since everyone responding to the prompts were in the same room at the same time, the comments were not completely anonymous. How does semi-anonymity impact one’s ability to freely share one’s thoughts?

Following her GTLab experiment, Veronica incorporated the silent conversation activity in a teacher program–with great success. However, successfully implementing a GTLab experiment with  museum visitors is more of a fortuitous outcome rather than a desired goal.

Experiments in Self-Guided Experiences

For my own first experiment, I was interested in exploring self-guided activities, and not just because I was interested in their format–one that typically doesn’t impart more than basic or cursory information about works of art. In the days leading up to my experiment, other work commitments took priority and I waited until the last minute to consider what I would do. My experiment became an opportunity for me to address two questions. The first: Can a self-guided experience be just as (or more) engaging and foster as much understanding about a work of art as a guided experience? The second question was one that I sometimes face more often than I’d like to admit: Is it possible to facilitate meaningful experiences with works of art when you don’t have time to properly research the works of art on view?

I decided to try a semi-self-guided experience with the exhibition Apparitions: Frottages and Rubbings from 1860 to Now because of the wide variety of works, subjects, and artists represented in the galleries. I briefly introduced the exhibition and then distributed prompts in three categories—1) Select, 2) Question, and 3) Translate. Working with partners, participants picked one prompt from each of the categories, one at a time, at random. For the Select cards, participants were prompted to choose a work that they associated with adjectives like secretive, awkward, or friendly. Once a work was selected, partners picked a Question card and discussed answers to prompts such as: “Could this work change someone’s life? If so, how?”; “Why do you think this work was selected for inclusion in this exhibition?”; and “In what ways is this work relevant to people in Los Angeles?” I gave some pairs more than one Question card if they seemed to answer their first question quickly. By the time the pairs completed their Select and Question prompts, they had already discussed their selected work for approximately 20 minutes and were ready to “translate” the artwork. This is where the activity got more experimental. I challenged peers to reflect on what is essential about the work of art and to figure out how those qualities could be translated into another form or genre–such as a Craigslist ad, a restaurant menu, or thirty seconds of sound. Not only was this part of the activity a lot of fun, but it also helped the group come to a nuanced and deep understanding about their selected works while stretching them to think creatively.

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A GTLab experiment informed the goals for this all-ages Discovery Guide.

After the experiment, GTLab participants remarked that they enjoyed completing the activities and they were able to make meaningful connections to their selected works of art. They also raised questions about appropriate audience applications and attendance limitations, and whether front-loading or modeling would be necessary with school groups. All good questions. But despite the overall positive and useful feedback, I never tried the same Select – Question – Translate prompts with actual visitors. For me, that wasn’t the point.

Taking Risks, Breaking Rules

I originally conceived of GTLab to foster innovation in gallery teaching–in my own practice as well as that of my colleagues. In fact, for the first couple of years of the program, I challenged all participants to follow one rule: your experiment should be an activity or strategy that you have not tried before. My experiment pushed me to re-evaluate what I want self-guided activities as a whole to accomplish: to foster personal and meaningful connections to art, to have fun learning with the people you came to the museum with, and to encourage creativity. These are by no means innovative goals. Rather they speak to the heart of what we do as museum educators.

The process of organizing and participating in gallery experiments has made me reflect on Gallery Teaching Lab itself. Innovation isn’t the main goal after all. Gallery Teaching Lab comprises a collective of peers who manage or support educator trainings at their respective institutions. For this professional learning community to be sustainable and useful for all participants, rules and goals should change based on the facilitator, the chosen experiment, and the galleries. What once took place at the Hammer Museum every six weeks on Wednesdays from 12-2PM now occurs at one of fourteen institutions on a day and time that works best for the host institution with goals that make the most sense for the facilitator. As is the case for all good labs, rules are meant to be broken.

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About the Author

THERESA SOTTO is assistant director of academic programs at the Hammer Museum, where she oversees educational programming for college, family, and K-12 school groups. Theresa has been working at the crossroads of education and the arts since 2001. Prior to joining the Hammer, she worked at the Getty Museum, the University of Arizona Poetry Center, and the John F. Kennedy Center for the Performing Arts, and has served as a consultant for the Los Angeles County Museum of Art and the UCLA Chicano Studies Research Center. Theresa received her MFA in Creative Writing from the University of Arizona and is also a published poet.

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Museums & the Future of Learning

By Emily Kotecki and Jill Taylor, North Carolina Museum of Art

Over the last year, the North Carolina Museum of Art has been documenting the design process we’ve been using in our IMLS planning grant on the role of museums in next-generation learning. On Saturday, January 30, 2016 (after a week’s delay due to weather), we held a Thought Partner Summit for our two advisory panels and a Future of Learning panel discussion for the public to reflect on the work we’ve done so far and prepare for the final stretch of our grant.

In the morning, our collaborative planning team of P-16 educators from across the state met with three out of the nine thought partners (the other six were not able to attend the rescheduled event). These thought partners are national leaders in the fields of education, museums, and technology. Working in affinity groups, they shared ideas about teacher professional development, experiences for students that happen online and onsite, and participatory gallery spaces. Thought Partners helped groups become aware of potential models for programs, recognize gaps in our planning, and find connections between prototype ideas.

We then invited the public to join the discourse in a lively panel discussion that afternoon (#NCMAfuturelearn) investigating the future of learning and the role of the art museum in shaping and supporting that future. Sylvea Hollis, from the Center for Future of Museums, moderated a panel featuring Corey Madden, executive director of the Thomas S. Kenan Institute for the Arts; Matthew Rascoff, Vice President of Learning Technology and Innovation at the University of North Carolina; and Dr. Keith Sawyer, Morgan Professor of Educational Innovation at UNC-Chapel Hill. The full panel discussion recording is linked here through Livestream.

Here are three (of many) big takeaways from the panel that help us take a closer look at what the future of learning might look like and what role museums might play in that future.

1. How to maximize the learning space

The environment in which people learn can have a huge effect on how they learn, what they learn, the questions they ask, the ideas they generate and so on. Corey Madden used her combined experience as a leader at Kenan Institute for the Arts and a practicing artist to think about how spaces can help shape a learner’s perspective and develop new ideas.

“The key idea of education and art is the creation of perspective. What I’m most interested in, is to give that experience to the audience…It’s not me imposing [my] perspective on them…it’s an invitation, a provocation…to use their curiosity to find themselves in a place where that new perspective is created and that generates more and more ideas.”

But what if that space is virtual? Physical? A hybrid?  What are opportunities in person that are not possible online, and vice versa?

For all the technology we have access to, the “social cultural needs of human beings haven’t changed,” says Corey. We can watch a lecture online and then use that to catapult us into a lively discussion with peers when we get to class or the museum. Technology can free up learners to engage with the human part of themselves. She continues:

“If you combine the portal of technology, the reality of the actual space, and the incredible imaginative capacity of students, you can imagine that you can use place and space to transform how people learn.”

2. Imagining jazz-inspired learning frameworks

If you listen to improvisational jazz, it’s not completely improv. That smooth melody is guided by some sort of structure, whether it’s a genre, chord, or song form.  Similarly, Dr. Keith Sawyer, a jazz pianist, sees effective creative learning as “a process of discovery, a process of experimentation, a process of making failures, and switching gears. I think of it as an improvisational process that is necessary to … becoming an effective creator.”

But the paradox he sees for educators is to: (A) engage in “an improvisational dialogue where the teacher is the one that provides the guidance,” and then (B) balance the top down constraints that come from institutional budgets, state testing, and curricula with the necessary need for “bottom up improvisational creativity that is driven by the learner.”

During the Q&A portion of the panel, a student in the audience who is also a member of the NCMA Teen Arts Council, shared her experience with a teacher who made learning AP Calculus engaging, creative, and relevant to her.

“I’m bad at math, that’s why I love art so much, but I’m in an AP Calculus BC course and I’m doing well in it because my teacher knows how to create an environment where I can learn the way that’s best for me. For example, I made a music video about calculus. Instead of ‘Take me to Church’ by Hozier, [we created a video called] ‘Take me to Calc.’”

Sawyer added that creative learning is not and should not be isolated to the arts, but creative learning should be happening in all fields. “We need creative scientists, we need creative writers, we need creative historians, and we need creative mathematicians.”

3. Technology: Enabler of Human Connections

Matthew Rascoff predicts two categories of technology that will have the biggest impact on the future of education. The first, that he believes is “years off,” is incorporating adaptive learning into education. In this scenario, computers understand the learner’s patterns, make sense of those patterns, and then tailor the experience to exactly what the learner needs at that time.

The second category of edtech which is not years off, but in fact happening right now and will continue to do so, is “using technology as an enabler of better connections among and between people.” It can foster communities of learning so anyone can access and benefit from knowledge about a topic. For example, the Brooklyn ASK app connects curators to the general public in real time. As visitors have questions about an object, they can connect with an expert to share insight and answer their questions.

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Innovation Studio staff from the Carnegie Museum exploring the Brooklyn Museum’s ASK app. Photo: Drew McDermott, http://studio.carnegiemuseums.org

Shelley Bernstein, Brooklyn Museum’s Vice Director of Digital Engagement & Technology, speaks to this exact point in an interview with Nina Simon:

“The pilots showed us visitors were looking for a personal connection with our staff, wanted to talk about the art on view, and wanted that dialogue to be dynamic and speak to their needs directly.”

Echoing Corey’s point earlier – learners can use technology to enhance the human experience and desire for learning.

This discussion was interesting because it focused on themes, ideas, and projections for education as a whole and never got stuck in talking about one ‘type’ of education. In the quotes above and throughout the event, the panelists use the terms ‘educators’ and ‘learners’ interchangeably with ‘student’ and ‘teacher.’ This change in language is one step in the right direction to breaking down silos between educational institutions and organizations. The takeaways are applicable to myriad learning spaces, whether they’re on a college campus, in a museum, community center, or even senior center.

Please share your feedback, comments, or responses on how museums are integral to the future of learning.

Header photo: Courtesy of NC Museum of Art. Christopher Ciccone, photographer

Building Community: Reflections on the Ohio Museum Teaching Mashup

Written by Patty Edmonson, Intergenerational Interpretation Specialist, Cleveland Museum of Art; and Hajnal Eppley, Assistant Director, School & Teacher Engagement, Cleveland Museum of Art

Inspired by the Museum Ed Mashup in New Orleans, Cleveland hosted the first Ohio Museum Teaching Mashup at MOCA Cleveland on August 10.  Hosts from a cross-museum team (Nicole Ledinek from MOCA, Gina Thomas McGee from Akron Art Museum, and Bethany Corriveau Gotschall, Patty Edmonson, and Hajnal Eppley from the Cleveland Museum of Art) planned a day-long event with multiple rounds of gallery experimentation and discussion.

As hosts, we were excited about working together and were energized by the planning process, but we weren’t sure how successful this event would be in terms of attendance. Previous mash-ups and throw-downs in New Orleans, Denver, and New York took place when educators were already close geographically, or gathered for an event. Would people from other cities really want to travel all the way to Cleveland for this mashup?

The answer was a resounding, “Yes!” Forty museum and university educators, classroom teachers, and volunteers from cities such as Cleveland, Columbus, Toledo, Cincinnati, Dayton, and Detroit joined together to experiment, share ideas, and play in MOCA Cleveland’s galleries.

Hosts and participants commented that one of the most important components of the event was the opportunity to meet new colleagues and collaborate. While some larger cities host frequent regional museum education or art education professional development, many of us in Midwestern museums have not had these opportunities. Several participants commented that they were unable to attend conferences and, particularly for those in smaller institutions, they sometimes felt a sense of isolation. For many of us, this event was the first opportunity to meet colleagues in the region and lay the groundwork for future collaborations.

Experiments in the Galleries

We divided the day into two experimenting sessions, modeled after the New Orleans experience. After a quick introduction in the morning, randomly-drawn groups of three received an artwork and planned their experience in 45 minutes. “I found that I was easily able to let go of the desire to understand where they [fellow experimenters] came from and what strengths they brought to the table, instead focusing on working together with whoever happened to be in my group to develop an experience. I’ve been thinking about how that kind of experience is particularly useful in understanding how to approach collaborative work, compromise, and flexibility at my home institution,” reflected one of our experimenters.  

Each team executed their plan in six minutes, and then we gathered for a quick recap. After the event, we asked teams what it was like to serve as an experimenter. One summed up the role as “part mad scientist, part educator, part visitor, part experiential development nerd.” Another said:

“Experimenters are willing to take risks…regardless of whether their activities are perceived to be successful or not they are willing to go with the flow and let their assigned artworks guide the experience, embracing spontaneity instead of shying away from it.”

Because this was the first regional gallery teaching experiment and we knew we were asking some participants to step out of their comfort zones, we wanted to provide an opportunity for reluctant participants to observe first, and join the experimentation later in the day if they felt inspired. After lunch we repeated the format of the morning with a shorter planning period. Groups devised experiences for us to embody art, create stories, explore process, and look in refreshing ways.

Instagram photo by @heep -
Instagram photo by @heep – https://instagram.com/p/6NlzbTSOBs/

One gallery experience designed by Maria Iafelice (Toledo), Kate Blake (Toledo), and Joan Kohn (Cleveland) involved the architecture of the MOCA building, designed by Farshid Moussavi. Experimenters asked participants to share words they would use to describe a stairwell and then use their phones take pictures of various perspectives of the stairwell as they climbed.  At the top, participants were asked to pull up one of the photos they took and physically place their phones together where their photos connected. The result was a participant-generated photo collage inspired by the space surrounding us.

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Instagram photo by @heep – https://instagram.com/p/6NWewRSOBI/

Take Aways

As hosts, we had a number of takeaways. We were truly impressed with the flexibility and creativity of our group. Although I participated as an experimenter in New Orleans, it was equally gratifying to sit back, feel the energy of the moment and watch the magic happen as colleagues worked together! It was especially impressive to see ideas developed between teams of people from different backgrounds—museum educators, classroom teachers, volunteers, and students. Gina reflected:

“I felt really proud to be a part of a special community.”

The format for this event was not brand new. The experiences and discussions we completed together may not all have been radical, trail-blazing gallery experimentation, but this was not the goal. For Midwestern museum and art educators, this event felt like a true beginning to the building of our professional community.

For more pictures, videos, and posts from the event, visit: https://storify.com/heepp/ohio-museum-ed-mashup

The Creative Spiral: Evolving Practice in the DMA’s Art Spot

Written by Jessica Fuentes, Center for Creative Connections (C3) Gallery Manager, Dallas Museum of Art

The creative process is often described as cyclical and sometimes, when I’m in it, it can feel like I am going around in circles, ending up where I started.  Hopefully, when I come back around that circular process, my ideas have evolved so though I may be in a familiar place I am truly somewhere new.  Perhaps the path of the creative process is then more like a spiral, repetitious yet constantly moving forward.  This concept not only illustrates an important artistic process that we want to share with visitors to the Center for Creative Connections (C3) at the Dallas Museum of Art, but also it describes the methods we employ as our space evolves. The creative process is an inspirational component of C3 and it is exemplified through the Art Spot, a hands-on art making area.

A Brief History

In 2008, the hands-on art-making area within the C3 exhibition Materials and Meanings was called the Materials Bar.  With a total of eighteen standard and tall seats, the space was designed as a communal area for visitors of all ages.  The Materials Bar provided a hands-on experience of the creative process engaging visitors with an inspiration wheel, videos that modeled techniques, materials that encouraged play, and a reflective label writing component.  The materials provided were similar to or related to works of art on view.

Materials Bar
Materials Bar

In 2010, C3 presented its second exhibition, Encountering Space, which involved a complete redesign of the entire C3 and transformed the Materials Bar into the Space Bar.  Though it remained a hands-on making area, the focus on the new exhibition theme was evident in the inspirational prompts and reflective labels. Prompts challenged visitors to “transform a cube of space” or “build a sculpture with positive and negative space.” The label cards not only encouraged visitors to reflect, they also introduced vocabulary about space through a word bank.  Additionally, the seating was expanded to accommodate twenty-six visitors.

Space Bar
Space Bar
visitor created label in the Space Bar
visitor created label in the Space Bar

In 2012, C3 transitioned away from themed exhibitions and towards a more fluid process of rotating works of art.  Along with our process, the physical space changed, reflecting the end of Encountering Space and the beginning of a simplified graphic identity to reflect the DMA brand.  With additional seating for a total of forty-four visitors, the area was renamed the Art Spot: Anytime art-making for everyone.  Since then, we have experimented with different approaches.  For a year we focused on one work of art, Family Portrait 1963 by Martin Delabano.  Although we changed the materials and prompt every couple of months, they always related back to the work of art.  The following year we explored the broader idea of creativity.  We provided unconventional and everyday materials (like red plastic cups, spoons, paperclips, and twist ties) and challenged visitors to make something new and unexpected with them.  More recently we have made connections between the Art Spot materials and our wall of visitor-submitted images with themes like Textual Awareness or Flowers.

Commonalities and Spiraling Forward

For me, the creative process can be simplified to four steps: inspiration, exploration, creation, and reflection.  With each iteration of the making area in C3, we come full circle.  We start with an idea—a theme like materials, space, or creativity— or a work of art.  Next, we explore the possibilities of that idea and play with what it might look like.  Then, we construct it for visitors to experience, and finally we reflect on the actual visitor experience.  Over the years, the various iterations are in many ways similar, but with each new endeavor we learn and revise.  In each iteration we were inspired by visitors, and hoped to inspire visitors — as art museum educators, we place an importance on encouraging visitors to connect with works of art.  Furthermore, the area has always been about three-dimensional making and the creative process.  In our upcoming redesign, we are sticking with these tenants, but are approaching them in different ways.

In the past we strived to inspire participants with the art on view in the Center for Creative Connections, though we found this can be difficult when the works of art are not directly adjacent to the making area.  Often visitors come straight to the art-making area without looking at the works of art or, if they spend time looking at works of art, they may not be thinking of those objects when they arrive at the making area. When we installed Family Portrait 1963 directly in the Art Spot, we hoped that visitors would be more prone to draw inspiration from the work.  We found that despite its positioning and large size, it quickly gets lost behind a sea of visitors when the Art Spot is full.

Art Spot with
Art Spot with “Family Portrait 1963” and crowd of visitors

In the upcoming redesign, we are installing more works of art in the Art Spot and are strategically placing them near the tables where participants will be creating.  Furthermore, the cases housing these works will have prompts directly on the glass to provoke thought and discussion about the materials, design, and process.  These kinds of prompts can help visitors get into the making mindset, a way of critically looking at and exploring materials.

Also, our approach to choosing works of art has shifted.  In the past we chose works of art that exemplified a concept and might inspire visitors to create.  This time we are taking our inspiration from our visitors.  Over the past few years we have documented the kinds of creations made at the Art Spot.  We know that, regardless of the theme or materials, there are common items that are made: rings, animals, flowers, hats, and woven objects.  So, we started with those observations and chose works of art that visitors might more easily relate to and that had some evidence of both the materials and the method of making.

visitor creation displayed in Art Spot
LEFT: Pre-Columbian Single-Spout Strap-Handle Vessel from DMA collection.  RIGHT: visitor creation displayed in Art Spot
visitor creation displayed in Art Spot
LEFT:  Bamboo basket from DMA collection.  RIGHT: visitor creation displayed in Art Spot

Finally, we will continue to encourage the creation of three-dimensional objects, but rather than having one set of materials, we will offer different materials at different stations that relate to the nearby works of art.  This will offer some variety so that visitors have more options.

Looking Ahead

When the Art Spot reopens in the next week, we will continue to ask for visitor input and revise, because being an experimental space means that we are constantly evolving through the creative process.  We will document the creations visitors make; read the reflective statements they write; talk with them about the works of art, the materials, their creations, and their overall experience to get a sense of what aspects of the new design are working and what we may revise.

How Do You Do It?  Share Your Thoughts

How would you describe your creative process?

How do your programs, activities, and gallery spaces change and evolve?

Share your thoughts with us in the comments section below, and let’s collectively reflect a bit more on our planning and reflection processes for these types of creative, experimental spaces in museums.

Barriers to Family Engagement in Museums

Written by Marianna Adams, Audience Focus, with Elizabeth Margulies, Museum of Modern Art

Cross-posted from mariannaadams.blogspot.com

All three families scheduled for last week had to cancel or reschedule so it gave me some time to think and have some great conversations with museum educators around the country. What emerged as a theme for me this week was thinking about challenges to facilitating exciting, authentic co-participation in family experiences. I’ve invited Elizabeth Margulies, Director, Family Programs and Initiatives, at MoMA to chime in as she has some valuable reflections to share.

MoMA 1

Since 2004, the USS Constitution Museum has been actively involved in experimenting with and evaluating techniques that foster family engagement. Currently their IMLS-funded project “Engage Families” seeks to identify characteristics of family programming that result in active intergenerational engagement, enjoyment, and learning in museums and libraries. To assist that effort, I implemented an online survey of museum and library professionals around the country in November 2013. Two key findings emerged that will be the focus of this post: 1) professionals value and want to create fun, authentic, opportunities for visitors of mixed ages and interests to co-participate and learn together; 2) accomplishing this comes with many challenges. We want to address two frequently cited challenges here.

1. It’s Really About What You Value

MoMA 3The most frequently cited barrier to achieving their vision for engaging family programs in the USSCM study was lack of resources – specifically time, money, space, and/or staff. Interestingly, whenever I ask museum professionals what prevents them from doing anything this is often the first response. For me, these resources will always be in limited supply, therefore, they become expressions of what we value. For example, we might say that regular exercise is important, but unless we really value it, we will not juggle our personal budgets and complex schedules around to get to the gym or that yoga class.

MoMA is proactively addressing how family programs are perceived and value within the organization by engaging in a cross-departmental dialogue.

As Elizabeth Margulies explains:

Retail, Publications, and Education began meeting over a year ago to see how we might build on the success of some publications written by Education and developed by Retail. In our conversations we realized that we could use some help defining what we all wanted and we hired an outside consultant, Stephen Gass of The Gass Company to work with us. The goal is to articulate the personality and voice of the programs, experiences, and products MoMA creates for kids and families along with the values that drive our decisions. It’s been gratifying to find that everyone thinks this is a worthwhile effort. We wouldn’t have known how important everyone felt the child/family audience was if we didn’t bring them all together to discuss it.

If lack of resources tends to be your main reason as to why you don’t have the kind of family experiences you say you want, then this is where your work has to start.

What are ways that you have been able to shift the culture of your organization towards a more family-friendly position?

2. But Parents Won’t or Don’t Want to Participate!

Museum and library practitioners express concern and even frustration at not being able to get the adults to engage or to engage “properly.” This always raises the question “What is proper?” When I have felt like being the “bad” grandparent and check my phone, it’s mostly because I’m bored. Either I’ve been separated from my wonderful granddaughters or what we are being asked to do is uninspired and/or disconnected from what’s important in the artwork.

It always comes back to intention. If we want co-participation across generations then everything we do has to support that intention. I’ve heard from that when they clearly and consistently communicate the expectation that adult caregivers participate, they have better engagement within the groups.

Certainly we want families to feel comfortable doing what they feel is best. There always needs to be room for groups to engage as much or as little as they want. As the educators at MoMA and the American Museum of Natural History advise, if we communicate clear intentions early and often then we will see more co-participation and enjoyment. More importantly, if what we are asking groups to do is compelling then there will be more engagement. Studies suggest that some parents want to hand over the experience to the program facilitator. We always have to graciously accept that some people don’t want the experience we’ve provided. In that case, if we are true to our intentions they will self-select other programs that better suit their needs. It’s also why a variety of youth and family programs is advisable.

MoMA Education_2012_SMALLBut enough about the parents/caregivers. I want to focus more on the responsibility of the museum educators who deliver experiences designed to encourage co-participation and engagement. Some museums are able to hire experienced museum educators for their family programs, giving greater consistency and depth to the experiences. For many museums, family programs seem to be shuffled off to the youngest, least experienced facilitators who are given almost no mentoring on how to engage intergenerational audiences effectively.

In the UK Kids in Museums is “compiled entirely from visitors’ comments. It’s a practical and powerful tool to encourage and support museums, galleries, and historic houses around the country” to more successfully engage family audiences. For example, a few points from their Manifesto speak to the importance of the educator’s approach:

  • Be positive and do away with the word ‘No’. Tell visitors what they can do at the door, don’t pin up a list of things they can’t.
  • Share storieswith each other. Listen. Families can be experts too.
  • Don’t say ssshhhush! If kids are being noisy, ask yourself ‘Why?’ Is it because they’re excited? Great! Then capture that excitement. Is it because they’re bored? Then give them something meaningful to do.
  • Say ‘Please touch!’as often as you can. Everyone finds real objects awesome. Direct kids to things that can be handled, teach respect and explain why others can’t.
  • Give a hand to grown-upsas well as children. Sometimes it isn’t the kids who are shy – parents need your support too. Produce guides, trails and activities so everyone can join in.
  • Be aware of different families’ needs.Use your imagination with signs, symbols, and words understood by all. Design everything you offer to be equally accessible to disabled and non-disabled visitors alike.

The educators for MoMA’s family programs have developed a range of guidelines and self-evaluation tools to support their family educators. Most importantly, family program facilitators are asked to:

Reevaluate. After your program, think about why families might not have participated as you hoped. Possible reasons:

  • Adults didn’t know they were expected to participate;
  • Adults weren’t asked to participate or work with their child until too late in the program;
  • Instructions weren’t clear about what parents were supposed to do, or the activity, discussion was too difficult (even for the adults);
  • The gallery has too many distractions or logistically doesn’t give families enough room to do what you’ve asked;
  • There is a language barrier;
  • Families couldn’t hear you.

PLEASE SHARE

What strategies do you use to facilitate greater co-participation within and across family groups?

OTHER POSTS IN THIS SERIES:

Towards a More Mindful Practice

Falling in Love with Your Visitors

Evaluation Can Be Fun

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ABOUT AUTHORS

AdamsMARIANNA ADAMS is President of Audience Focus Inc. Her professional roots began in K-12 public and private school teaching (fine art, English literature, social studies, and special education) and segued into museum education where she headed several education departments in Florida museums. She founded Audience Focus Inc., in 2007 after 12 years of conducting evaluation, research, professional development, grant proposal writing, and concept development for the Institute for Learning Innovation. Her degrees are from George Washington University (Ed.D.), University of South Florida (M.A.) and Mercer University (B.A.). In her spare time she is an avid yoga practitioner and teacher.

moma Elizabeth Margulies - HeadshotELIZABETH MARGULIES, Director, Family Programs and Initiatives, Department of Education, joined The Museum of Modern Art in 1999. Elizabeth designs, develops and oversees MoMA’s wide array of Family Programs and resources including gallery talks, workshops, artist talks, film programs, digital projects, activity cards, games, audio guides and the Museum’s interactive space, MoMA Art Lab. She collaborates with MoMA Retail and Publications, on children’s books and products, and in 2010 with Cari Frisch, co-authored, Make Art, Make Mistakes: A Creativity Sketchbook. In 2012, she collaborated with colleagues in Education, the Museum’s Digital Media and Graphic Design Departments, and Rendor Monkey, to launch MoMA Art Lab, an app for the iPad. The app won a 2013 Webby Award in the Education & Reference (Handheld Devices) category, and a Parent’s Choice Silver Honor for app design. Before coming to MoMA, Elizabeth worked in theatrical and television production. She holds a B.S. in Theater from Skidmore and a Master’s of Education from Bank Street College of Education. Elizabeth has taught in both public and private schools in New York.