Written by Fernando Echarri
In Spain, COVID-19 has caused and is causing sudden and overwhelming social change. Spain is one of the countries in the world that is suffering most from the effects of the pandemic at the moment. Effects that translate into new social and personal challenges, involving many factors including misinformation, manipulation, fear and catastrophism. This situation shakes the foundations of a way of living, of coexisting, of perceiving, of doing, of desiring, of dreaming.
This change has happened practically from one day to the next, when the Spanish Government declared a state of alarm. The change meant the closure of many public and private equipment, including all educational centres and museums. We work at the Museo Universidad de Navarra, located in the north of Spain. It is a recently created university museum of contemporary art (2015). With structures and procedures still being established and, therefore, also with the power of flexibility towards new scenarios. The museum’s closure has been very sudden, with the exhibition “Universes” by the artist David Jiménez just opened in March. It has taken place at the same time that the University has stopped its face-to-face activity, so that university students and other visitors from other segments of the population cannot physically visit the museum or carry out their various cultural and educational programmes.
And how does a university museum of contemporary art adapt to a situation that prevents the public from seeing its exhibitions and carrying out the rest of its cultural programme?
We try to raise 5 criteria that can help answer this question :
1. It must be faced with a positive mind, which sees this situation as a generator of personal and social change that provides a new space of opportunity.
2. Learn to work with uncertainty; with a continuous and changing uncertainty that the situation itself generates. Uncertainty that affects everything from the biology of the virus and the evolution of the disease to the political and regulatory measures that are taken and the social perceptions and new forms of behaviour that are being generated in real time. These new forms of behaviour will probably include a new emotional and affective state in terms of the relational aspect between people. And in this new generation of new forms of behaviour, the museum cannot be alien. It cannot miss this train, in a challenge that we do not know where it is going, but in which the museum has to be assembled, to travel together with society, to accompany it in the different situations and contexts that are being generated.
3. Space for creativity. The uncertainty generated provides in turn a great ally, usually forgotten: creativity. Creativity can be a lifeboat when the waters are turbulent and the known capsizes. The undefined space is built with enabling bricks that are linked to the creative cement. New products are thus generated, at this time digital, that respond with contemporary art to the needs of the users.
4. To focus on the value Care. This value is not usually the focus of most education programmes, and is not usually one of the main values considered in a transversal way in the programmes of museums. However, this word is currently one of the most mentioned in the media and has become one of the key words generated by COVID-19 and which people are taking into account the most. Personal, family and social care is now a trend topic. Perhaps this value has surpassed the value of respect, which is the one most often used in social work. The respect value has fallen short in this situation. If we understand the value respect as the consideration for others, the value care implies respect, but it is more than that value. It also implies concern, protection, solidarity and love.
We could simplify by considering that care = respect + love. In this situation generated by COVID-19, it is clear the numerous evidence of care that is being generated in society. Neighbours who previously did not speak to each other are now wondering how they are doing, how they are handling the situation, if they have any sick relatives, if they need anything. Anonymous people who help other anonymous people. It’s not a minor change. COVID-19 is possibly making society better, more humane. Or maybe it already was, but there were no opportunities to make it so obvious. In order to adapt to this situation, museums should integrate this value into the relational possibilities offered by their various programmes.
5. ‘Stay at home’. This is the communicative message that the Spanish Government is promoting during this period of confinement. This message has forced the Museo Universidad de Navarra to change its communication, dissemination and educational strategy. This new situation is a challenge for the University of Navarra Museum. It means devoting all its efforts to off-site activities. If the visitor does not come to the museum, the museum will look for the visitor. It means taking the museum to the people’s homes. That is why it has created the ‘MUNENCASA’, with the intention of providing artistic, cultural and educational support to the various people and groups that are currently confined.
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This impediment to living physically in the museum has made it possible to develop a parallel, virtual museum, which offers users programmes, activities and tools such as virtual visits to the exhibitions, multimedia videos, digital gamification, a blog with recent history and current affairs, and classes for university students and the rest of the population. It also pays continuous attention to the different social networks, publishing not only news. The world of social networks has increased its volume of traffic these days and we must redouble our communication efforts. In record time, digital materials are generated that adapt existing analogue resources. Programmatic resources are generated, both exhibition and educational, which help people through art and culture.
This is what we have to do at this time: to approach each home and accompany, help, and care for our users as much as possible.
Society expects nothing less from us.
Header Image: José Ortiz Echagüe, “Tenura”
About the Author
FERNANDO ECHARRI IRIBARREN holds a degree in Biological Sciences (University of Navarra, 1989) and a PhD in Museum Education (University of Navarra, 2007). He is an associate professor of the University of Navarra (Pamplona, Spain) and teaches in the following areas: “Art Education”, “University Master’s Degree in Higher-Education Teaching” and “University Master’s Degree in Curatorial Studies”. Since 2014, he has been Head of the Education Department at the University of Navarra Museum. His interests include meaningful learning and significant learning experiences.