Tag Archives: human connection

Changing the Things We Cannot Accept – Museum Edition

Written by Mike Murawski

Last month, I was honored to be a part of the Smith Leadership Symposium in San Diego, an annual program of the Balboa Park Cultural Partnership.  Not only was this my second year being involved in this program, but I was also fortunate to be among a powerful group of presenters that included Shamell Bell (community organizer and choreographer), Milenko Matanovic (artist and community builder), and Monica Montgomery (founding director of the Museum of Impact).  Throughout our conversations leading up to the symposium and that day, we shared ideas about the value of community dialogue and the role of community care in our personal and professional work.

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Photo courtesy of Balboa Park Learning Institute.

My talk entitled “Changing the Things I Cannot Accept” was inspired, in part, by the writings of scholar and activist Angela Davis.  Davis’s powerful work had been on my mind after being encouraged by a colleague to read the recently published collection of her writings and interviews entitled Freedom is a Constant Struggle.  I am so grateful that this and other works by Davis made it to my ‘must read’ list, as she brings forward the urgency of feminism, intersectionality, and global solidarity to the struggles against injustice and oppression in our country.

In a speech to a gathering of Ferguson protesters in St. Louis in 2015, she stated: “Any critical engagement with racism requires us to understand the tyranny of the universal. For most of our history the very category ‘human’ has not embraced Black people and people of color. Its abstractness has been colored white and gendered male.”  It is within this tyranny of the universal, the neutral, the apolitical, the fair and balanced, and the objective that my frustrations lie when it comes to the role of museums in our society and in our communities.  Which brings me right back to the often-quoted words of Angela Davis:

“I’m no longer accepting the things I cannot change…. I’m changing the things I cannot accept.”

These words have resonated with me for quite some time.  Not because this has become an internet meme since the election, but instead because I hear these words repeated by activists that I greatly admire and respect in my own community and beyond.  And on that day of the Smith Symposium in San Diego, two of the other keynote presenters also included this exact quote from Davis in their slides.

So what are the things we can no longer accept when it comes to museum practice?

Well, for me, it is certainly not enough to lay out a laundry list of ‘things I cannot accept’ and continue to make the assumption that these are also ‘things that I cannot change.’  I think I was stuck in that long, deep rut earlier in my museum career.  I still hear many museum professionals talk about “the way things are” in museums and our inability to change things from where we are located in our organization (and in these power structures, more importantly). Many of the entrenched behaviors, policies, and practices in museums are based in a whole set of false stories we tell ourselves — self-sabotaging and oppressive narratives that hold us back, maintain the status quo, and create a fearful and hesitant attitude towards change.

I came across this specific idea of recognizing our false stories in a self-help book by Jen Sincero called You Are A Badass (ok, so not everything I read is as intellectual and hard-hitting as Angela Davis).  In it, Sincero writes:

“Because we’re so set in our ways and committed to our stories about who we are and what our reality looks like, we only scratch the surface of all that’s available to us every single moment.”

I’ve used Sincero’s framework in a few workshops I’ve led with museum professionals this year, working to identify the potential false stories that create barriers to change in our professional work, and then creating new powerful stories of change to replace them.  In a couple instances, we made our new powerful stories of change public by writing them outside museums using sidewalk chalk (I’ll never forget how it looked to have these messages written all across the main entrance plaza to the Museum of Art & History in Santa Cruz — thanks Nina!). We have too often upheld a systemic ‘big bad no’ that has dramatically limited the potential of museums to be agents of positive social change.

Rather than simply re-hashing the same concerns and complaints over and over again, it is far more vital and urgent to take action and change these things we cannot accept.  It is on us to replace these false stories with new powerful stories that envision a bold future for museums.  Below is my raw attempt at creating a new set of stories that I am working to tell myself — a set of stories that can lead to action and change in the work that we do as museum professionals as well as citizens, civic leaders, and members of our communities.

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Photo courtesy of Balboa Park Learning Institute.

This modest manifesto – first shared with the community of museum changemakers that came together for the Smith Symposium in September — brings the forces driving change in my own work out in a public, transparent, and vulnerable place.  No doubt this list is incomplete, imperfect, abbreviated, and oversimplified, yet I invite readers to add on to this list, flesh it out, and help us all move forward to change the things we can no longer accept:

1.  I cannot accept that museums are neutral. Museums have the potential to be relevant, socially-engaged spaces in our communities.  Yet, too often, they strive to remain “above” the political and social issues that affect our lives — embracing a myth of neutrality.  Well, MUSEUMS ARE NOT NEUTRAL, plain and simple.  In a 2015 article entitled “The End of Neutrality: A Modest Manifesto,” scholar Robert Janes writes, “neutrality is not a foundational principle of museum practice, but rather a result of the museum’s privileged position in society.” He continues, “complacency, the absence of continuous learning, and the weight of tradition are persistent factors in the inability or unwillingness to rethink the meaning of neutrality and its implications for the role and responsibilities of museums in contemporary society.”  It’s time to erase the tyranny of neutrality and move past this entrenched, limiting idea of museums.

2.  I cannot accept that museums are entirely object-centered and their primary purpose is to serve and preserve their collections. Museums are human-centered institutions, in the broadest and most inclusive sense.  This means more than just being visitor-centered or audience-centered.  It’s a mindset that recognizes the human potential and impact of our work, externally as well as internally. It’s a mindset that has the power to inform our decisions as museum professionals (around exhibitions, programs, partnerships, budgets, security, collections management, etc.) in a way that places a spirit of human connection at the core of our thinking, rather than just the objects.

3.  I cannot accept that museums function as separate from their communities. We often use language that externalizes those outside of our walls, setting up a false ‘us’ versus ‘them’ dichotomy. Museums can, instead, think of themselves as part of their communities. All museum staff, volunteers, members, donors, trustees, and partners are members of the community, and we only need to strive to be more inclusive and reflective of the broader local community.

4.  I cannot accept the thought that involving community members and their knowledge in a museum’s core practices will lower the quality of content and decrease overall trust in a museum’s authority. I’ve heard this too many times. Instead, let’s repeat and amplify the words that changemaker Josh Boykin projected on the wall behind him during his entire lightning talk this summer at MuseumCamp: “Let Your Community In.” Our communities know more than we do, and we need to recognize and embrace the knowledge, creativity, and lived experiences of these communities.  It’s no longer enough for museums to strive to be an essential part of their communities; we need to be working to ensure that our communities become an essential part of our museums. Quoting the transformative words of the Smithsonian Asian Pacific American Center’s Culture Lab Manifesto, “those who have historically been pushed to the margins hold the stories that will center our future.”

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Photo from Dalila Huerta, Instagram dlhuerta1848

5.  I cannot accept that museums do not consistently and persistently recognize the indigenous peoples on whose ancestral lands our institutions now stand. It’s time – now, today — to regularly and consistently honor the indigenous peoples of our place as well as the genealogies and hidden histories embodied in these spaces. It’s time to work toward decolonizing our institutions, and partnering with indigenous communities (artists, leaders, educators, activists) as we rethink the roles and responsibilities of museums.

6.  I cannot accept that issues such as immigration, refugees, police violence, transgender rights, water, and climate change are too political for museums. Museums are inextricably linked to these complex issues that are relevant to us today, and they permeate everything we do (whether we choose to acknowledge it or not).  I believe we can boldly come together around a respect for each other and the environment, rather than continue to allow these issues to divide us.

7.  I cannot accept that museums still use ‘keeping their donor base happy’ as an excuse to not be socially relevant and forward thinking. This fear of losing donors and patrons is far too pervasive. No way. I’m not buying it. If museums have a clear, bold, community-based vision for inclusion and social change, donors will support this work.  We need to have more trust in those individuals and foundations that support our institutions, and begin working with new funding sources specifically seeking organizations dedicated to inclusion, social change, and building stronger communities.  Some supporters may leave, but new ones will join in.  Like the old proverb says, “The best time to plant a tree was 20 years ago. The second best time is now.”  Get that tree planted today!  — And I wanted add to this a powerful, brutally-honest sentence from Brene Brown’s latest book Braving the Wilderness: “When the culture of any organization mandates that it is more important to protect the reputation of a system and those in power than it is to protect the basic human dignity of the individuals who serve that system or who are served by that system, you can be certain that the shame is systemic, the money is driving ethics, and the accountability is all but dead.”

8.  I cannot accept that many museums are hesitant or afraid to proclaim that Black Lives Matter and black life matters, or work with activists in the Movement for Black Lives and other intersectional movements standing up for human rights. Museums need to unapologetically recognize and engage the brave, transformative work of the Movement for Black Lives and their vision to “move towards a world in which the full humanity and dignity of all people is recognized” (Vision for Black Lives), as well as other important movements fighting for these same basic principles of human rights. We should look toward the leadership and vision of the Ford Foundation, a global organization leading efforts to support social justice and human welfare. In their statement “Why black lives matter to philanthropy,” they bravely proclaimed, “now is the time to stand by and amplify movements rooted in love, compassion, and dignity for all people.”

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Community Social Justice Art Project in memory of the death of Michael Brown, organized by Don’t Shoot Portland, August 2016 at the Portland Art Museum

9.  I cannot accept that, for museums, being socially responsible is just a liberal trend. Museums have the potential to serve as agents of social change, bringing people together, contributing to local communities, and changing people’s lives. It is time for our institutions to respond to the challenges of our times by making a bigger difference. This is not a trend that involves museums starting a few new programs or pulling together an exhibition that is socially-engaged – this is a movement to re-envision the purpose of museums as collaborative, participatory, and socially responsible spaces in a way that will affect all of the work that museums do.

10.  I cannot accept that we, as museum professionals and as citizens, do not fully recognize and celebrate the work we do to be inclusive, relevant, and responsive to the issues affecting the lives of our communities, our neighborhoods, our audiences, and our staff & volunteers. We must fiercely and consistently recognize the work we’re already doing to make positive change in our society and for our planet, and build communities of changemakers within and across institutions.  This is some of the most meaningful, relevant work happening in museums right now, so let’s work to make these stories the central stories of our museums. People across our institutions—not just educators but directors, curators, marketing staff, board members, donors, etc.—need to be publicly and visibly proud of the programs, exhibitions, projects, and strategic & structural changes that actively embrace equity, unheard stories, dialogue about provocative questions, and the diverse and rich lived experiences of those living in our communities.  More comprehensive support for this work can lead to an expanded focus on social impact and community partnership in a museum’s strategic goals and mission, in its exhibition and program planning process, in its staffing and hiring decisions, and in its overall allocation of resources.

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In his introduction to Freedom Is a Constant Struggle, journalist and activist Frank Barat brings light to an unexpected key aspect of activism and change: trying.  “Trying to change the world…,” he writes, “That is victory in itself.”

“Everyone and everything tells you that ‘outside’ you will not succeed, that it is too late, that we live in an epoch where a revolution cannot happen anymore. Radical changes are a thing of the past. You can be an outsider, but not outside the system, and you can have political beliefs, even radical ones, but they need to stay within the bounds of the permissible, inside that bubble that has been drawn for you by the elites.”

Time to break outside that bubble, and be an active part of creating a new, radical future for museums.

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Header Photo: “Time Piece – 2” by lewishdreamer, Flickr photo, CC BY-NC 2.0 license, some rights reserved.  Photo taken during Liberate Tate’s protest performance called “Time Piece” at the Tate Modern in June 2015.  Read more about this action here.

 

Seeing without Sight: What I Learned About Photography at Sight Unseen

Written by Sarah WatkinsCanadian Museum for Human Rights

Reposted with permission from the Canadian Museum for Human Rights blog, the institution’s online presence for stories about the museum and its exhibitions, programs, education programs, and other news.  Check it out, and learn more about the exciting work happening at the CMHR. Original post by Sarah Watkins, September 3, 2016.

I have always believed that museums are powerful places. Visiting a well-done exhibit can help us to grow by opening our minds and hearts to ideas that we may never have even considered. For me, the travelling exhibition Sight Unseen: International Photography by Blind Artists is a perfect example of this.

On display at the Canadian Museum for Human Rights until September 18th, Sight Unseen showcased the photography of acclaimed international artists, all of whom have varying levels of vision loss. I was fortunate enough to work with some of these artists to create a lecture series called Shooting Blind, which explored the idea of taking photos without the use of sight. Now that I can reflect on this experience, I have come to realize that this exhibition and these artists have helped me to discover a new perspective on photography and ability.

A quiet evening on Winnipeg's Esplanade Riel. Credit: Shadow Walk/Sarah Watkins
A quiet evening on Winnipeg’s Esplanade Riel. Credit: Shadow Walk/Sarah Watkins

What is really interesting about Sight Unseen is that the art seems familiar but foreign at the same time. In today’s world, everyone takes photos – at home with family, out with friends, on our cellphones and tablets and with our digital cameras. The act of taking photographs has become commonplace, and for this reason we can all connect with this exhibition. The artists in this show, however, aren’t just taking photos or documenting a moment in time; they are communicating a message. They think very deeply and consciously about what they are going to photograph.

I used to take thousands of photos with my digital camera in an attempt to capture the exact thing that I was seeing with my eyes. Now, because of this exhibition, I have a different perspective. I take fewer photos, but I think more deeply about each one. I look beyond what is in front of me and consider why I am taking the photo. Am I trying to capture an image of the bridge, or the way that the evening light creates patterns out of shadows that reflect the shape of their source? Is it the fog on the water that is most interesting, or the stillness that it communicates the minute before I jump in the lake for a morning swim?

A foggy lake before a morning swim. Credit: Morning Swim/Sarah Watkins
A foggy lake before a morning swim. Credit: Morning Swim/Sarah Watkins

After visiting Sight Unseen, I see the photographs in a new way. When I look at the photo created by Evgen Bavčar that shows an outstretched hand touching the face of a stone statue, I no longer see just the objects. Rather, I see the careful exploration and discovery of something unknown. I can’t help but think of the artist, exploring the world in ways that I could never imagine, through the sense of touch. Similarly, I used to think of the amazing light paintings created by Pete Eckert as abstract art. His photographs created in a completely dark room with flashlights and other light sources seemed random. Now, the swirling colours and rays of light make me think of energy. Each model is represented differently, the colours and patterns as unique as the person they are highlighting. To me, this sense of energy was something previously imperceptible until Pete showed it to me through his work.

This change in perspective has me questioning what it means to be “able” to do something. If photography isn’t about sight, then maybe dancing isn’t always about what we do with our legs, and speaking isn’t always about sounds coming out of our mouths. This is the lesson that I have learned from Sight Unseen. There is more about us that is the same than different, so no matter what our differences are, we all deserve to have our humanity, dignity and rights respected in the same way.

*Sarah Watkins is a Interpretive Program Developer for the Canadian Museum for Human Rights.

Header Image: Gerardo Nigenda, Entre lo invisible y lo tangible, llegando a la homeostasis emocional (Reaching Emotional Equilibrium Between the Invisible and the Tangible).

The Urgency of Empathy & Social Impact in Museums

Written by Mike Murawski

“We are in more urgent need of empathy than ever before.”

This quote has been on my mind often over the past days, weeks, months, and sadly, years—as senseless acts of violence and hatred hit the headlines at a numbing pace of regularity.  This past Friday was no different, as we all awoke to the horrific news from Dallas, during a week when the country was already reeling from news of the deaths of Alton Sterling and Philando Castile.  We’re also seeing an alarming spike in hate crimes and xenophobia in the UK after ‘Brexit’ that correspond in unsettling ways to divisive rhetoric and acrimonious tone of Republican nominee Donald Trump’s presidential campaign.  All of this as we are still processing the Pulse nightclub attack in Orlando, where 49 individuals lost their lives.

I think in moments like these, it’s important for museums—and the people who work for them—to pause and reflect on the roles that we serve within our communities. Yes, museums are institutions that hold collections. But they can also serve a powerful role with our communities as active spaces for connection and coming together, for conversation and dialogue, for listening and sharing. Museums can be spaces for individual stories and community voices. They can be a space for acknowledging and reflecting on differences, and for bridging divides. They can be spaces for growth, struggle, love, and hope.

The words at the beginning of this post come from Roman Krznaric, author of Empathy: Why It Matters, and How to Get It and founder of the Empathy Library. Krznaric is among a growing chorus of voices who see an urgent need for empathy and human understanding in an era too often marked by violence, hatred, resentment, self-interest, and toxic political and social debates. In his TEDx Talk “How to Start an Empathy Revolution,” he defines empathy:

“Empathy is the art of stepping into the shoes of another person and looking at the world from their perspective. It’s about understanding the thoughts, the feelings, the ideas and experiences that make up their view of the world.”

In September 2015, Krznaric put these ideas into practice in the realm of museums with the development of  the Empathy Museum, dedicated to helping visitors develop the skill of putting themselves in others’ shoes. Its first exhibit, “A Mile in My Shoes,” did quite literally that, setting up in a shoe shop where visitors are fitted with the shoes of another person, invited to walk a mile along the riverside while being immersed in an audio narrative of this stranger’s life, and then write a short story about it. With contributions ranging from a sewer worker to a sex worker, the stories covered different aspects of life, from loss and grief to hope and love.  

Photo of stories written by visitors participating in the "A Mile in My Shoes" exhibit
Stories written by visitors participating in the “A Mile in My Shoes” exhibit, Empathy Museum. Photo from http://thecuriouslives.com/

Developing empathy has the potential to create radical social change, “a revolution of human relationships,” Krznaric states.  So how can we spark this empathy revolution in museums?

Museums Are Us, Not It

I want to start by making an important foundational point about how we talk about museums.  When we talk about them only as brick-and-mortar institutions or as ‘it’, it becomes easier to distance ourselves from the human-centered work we do.  So it’s absolutely essential to remember that museums are made of people (yes, just like Soylent Green): from directors, board members, patrons, and curators to educators, guest services staff, registrars, conservators, security guards, volunteers, maintenance and facilities workers, members, visitors, etc.  I am reminded of this by the Director of Learning at the Tate, Anna Cutler, whose memorable 2013 Tate Paper discussed institutional critique and cultural learning in museums.  In it, she quotes artist Andrea Fraser:

“Every time we speak of the ‘institution’ as other than ‘us’ we disavow our role in the creation and perpetuation of its conditions.”

This is an important basis for any discussion of empathy and museums, since it defines the vision, mission, and work of a museum as the vision, mission, and work of the people who belong to that museum.  So if we, myself included, say “museums must be more connected to their communities,” we’re really talking about what the people that make up the museum need to focus on – being more connected to our communities. We are inseparable from the institution, in other words. Any critique of museums is a critique of us; and any change needing to happen in museums is, therefore, a change that needs to start with us.

The Growing Role of Empathy in Museum Practice

Krznaric’s work with the Empathy Museum is but one small example of the types of civically-engaged, human-centered practices that have been instituted in an effort to expand the role that museums serve in building empathy and human connection in our communities.  Staff working for museums across the globe are launching new efforts to bring people together, facilitate open dialogue, and elevate the voices and stories of marginalized groups to promote greater understanding.

For example, I continue to be amazed and inspired by the Multaqa project developed last year by Berlin’s state museums, which brings in a group of refugees from Iraq and Syria to serve as Arabic-speaking guides. The project title, Multaqa, means “meeting point” in Arabic.  The tours are designed to give refugees and newcomers access to the city’s museums and facilitate the interchange of diverse cultural and historical experiences.  The tours have been so popular, according to a recent report, that the organizers are looking to expand the program to include “intercultural workshops, which the Berlin public can also participate in.”

Here at the Portland Art Museum, the Object Stories initiative (which began back in 2010) has continued to embrace storytelling and community voices here in Portland.  A recent exhibition that opened earlier this year featured powerful stories and personal objects from the local refugee community.  The exhibition was co-created with Portland Meet Portland, a local non-profit focused on welcoming immigrants and refugees arriving in our city by creating mutually beneficial mentoring opportunities that promote cross-cultural learning, enhance work skills, and build trust.

The work of Portland Meet Portland and this Object Stories exhibition helped to highlight the important contributions that  immigrants and refugees bring to their new homes here in Oregon, and also offered this area’s longer-term residents an opportunity to learn from these newcomers—their stories, resilience, and unique cultures. Visitors to the gallery (probably around 60,000 people) had the opportunity to listen to participants’ stories, leave a welcome message for these storytellers, and learn more about advocacy efforts and local non-profits working with immigrant and refugees in Portland (which ranks 11th among US cities resettling international refugees).

Photo of Object Stories gallery during exhibition "Person, Place, Thing: Objects and the Making of a New Life."
Photo of Object Stories gallery during exhibition “Person, Place, Thing: Objects and the Making of a New Life.” Photo by Cody Maxwell.

The Canadian Museum for Human Rights, an inspiring institution in so many ways, currently houses six different exhibits that explore the tragic story and legacy of the Indian Residential School system, one of Canada’s most pressing human rights concerns. As a national museum and hub of human rights education, the Museum has an important role to play in efforts towards reconciliation between Indigenous and non-Indigenous people in Canada. As is stated in the 2015 summary report of Canada’s Truth and Reconciliation Commission (TRC): “Through their exhibits, education outreach, and research programs, all museums are well positioned to contribute to education for reconciliation.” The team at the Canadian Museum of Human Rights is also working to keep the conversation alive and involve the voices of its communities, especially through its “Share Your Story” project that allows anyone to record their own story about human rights or listen to the individual experiences of others.

In their book Cities, Museums, and Soft Power, Gail Dexter Lord and Ngaire Blankenship discuss the human social behaviors of bridging and bonding that museums have the distinct potential to promote and amplify, especially through public programs, education, and exhibitions.  Their final essay offers a comprehensive set of strategies for how museums can be of greater value to their cities and communities:

“Museums and cities have a strong role to play together in bridging and bonding. They bring people together at similar life stages … or with identity in common … where they can share their experiences. Museums also bridge among identities, offering a public place to bring different groups together around similar interests.” (p. 222)

The International Museum of Folk Art’s Gallery of Conscience, inaugurated in 2010, serves as truly unique and visionary example of how museums are experimenting in this area.  The Gallery’s goal is to be an agent of positive social change by engaging history, dialogue, and personal reflection around issues of social justice and human rights. Since the gallery’s inception, exhibitions in this space have explored how traditional artists come together in the face of change or disaster to provide comfort, counsel, prayer, and hope through their art. This focus has earned the space membership in the International Coalition of the Sites of Conscience.

Exhibitions in the Gallery of Conscience are “community-driven, co-created, collaborative, participatory, and cumulative,” according to a press release. “Visitors and community members become part of the conversation from the very beginning—helping to shape the exhibitions and contribute to the dialogue throughout the exhibition’s run.” In 2013-14, the Gallery’s exhibition “Let’s Talk About This” focused on folk artists’ responses to HIV/AIDS through  artist and visitor participation, community programs, and a digital storytelling project with LGBTQ youth developed in partnership with N’MPower and Youth Media Project.  The oral histories that were collected were incorporated into the exhibition through listening stations, and also became part of the dialogue-based programs related to the exhibition.

The Gallery of Conscience at the Museum of International Folk Art and N'MPower worked with Youth Media Project mentors to record digital oral histories of the radio show Audio Revolution!
The Gallery of Conscience at the Museum of International Folk Art and N’MPower worked with Youth Media Project mentors to record digital oral histories of the radio show Audio Revolution! Photo from http://www.sitesofconscience.org/

Building a Broader Culture of Advocacy

The type of museum practice I’ve highlighted is certainly not new.  Many of us read about this work in museum blogs (such as Incluseum, Thinking About Museums, Visitors of Color, Queering the Museum, Brown Girls Museum Blog, etc.) and emails from the Center for the Future of Museums or Museum Hack. Many of us work on programs like these ourselves. But what concerns me is that across much of this practice, I find a lack of a broader institutional culture of support.  Too many community-based projects like the ones I mention above end up being relegated to education staff, isolated from the core mission of an institution, or left entirely invisible.  And this lack of supports extends beyond the walls of the museum. When journalists, scholars, and critics write about museums and exhibitions, they frequently ignore or denigrate the spaces that invite visitor engagement and community participation.  There are even individuals in my own field of museum education who refer to empathy-building practices and affective learning strategies as too “touchy feely.”

We museum people need to work together to build a stronger, collective culture of support and advocacy for museum practice based in empathy, inclusion, and social impact. This is some of the most meaningful, relevant work happening in museums right now. People across our institutions—not just educators but directors, curators, marketing staff, board members, donors, etc.—need to be publicly and visibly proud of the programs, exhibitions, and projects that actively embrace individual stories, dialogue about provocative questions, and the diverse and rich lived experiences of those living in our communities.  More comprehensive support for this work can lead to an expanded focus on social impact and community engagement in a museum’s strategic goals and mission, in its exhibition and program planning process, and in its allocation of resources.

So let’s all be more proud of the work we’re doing in museums to bring people together and learn more about ourselves and each other — from tiny one-off gatherings and events to much larger sustained initiatives.

Time for an Empathy Revolution in Museums

How do we start an empathy revolution in museums?  How do we more fiercely recognize and support the meaningful work that museum professionals are already leading to support open dialogues around the challenging, relevant issues of our time? And how do we radically expand this work to build a stronger culture of empathy within museums — one that measures future success through our capacity to bring people together, foster conversations, and contribute to strong and resilient communities?

In 2013, the Museums Association of the UK launched its Museums Change Lives campaign, establishing a set of principles based on research, conferences sessions, online forums, open public workshops, and discussions with charities and social enterprises.  I  think the core principles they developed from their vision for the social impact of museums (a must read!) are worth sharing to move this discussion forward and enact change:

  • Every museums is different, but all can find ways of maximizing their social impact.
  • Everyone has the right to meaningful participation in the life and work of museums.
  • Audiences are creators as well as consumers of knowledge; their insights and expertise enrich and transform the museum experience for others.
  • Active public participation changes museums for the better.
  • Museums foster questioning, debate, and critical thinking.
  • Good museums offer excellent experiences that meet public needs.
  • Effective museums engage with contemporary issues.
  • Social justice is at the heart of the impact of museums.
  • Museums are not neutral spaces.
  • Museums are rooted in places and contribute to local distinctiveness.

These principles, as with much of their vision, are inspiring — but too often we stop there, feeling inspired but lacking action.  The Museums Association report continues, “It’s time for your museum to respond to hard times by making a bigger difference. It’s time for you to play your part in helping museums change people’s lives.” The report concludes with a pretty spot-on set of 10 actions that will help your museum improve its social impact. Here is a slightly abbreviated, edited list:

  1. Make a clear commitment to improve your museum’s social impact (ie. having strategic goals).
  2. Reflect on your current impacts; listen to users and non-users; research local needs.
  3. Research what other museums are doing.
  4. Seek out and connect with suitable partners.
  5. Work with your partners as equals.
  6. Allocate resources.
  7. Innovate and be willing to take risks.
  8. Reflect on and celebrate your work. Learn from and with partners and participants.
  9. Find ways for partners and participants to have a deep impact on your museum. Bring more voices into interpretation and devolve power.
  10. Strive for long-term sustained change based on lasting relationships with partners and long-term engagement with participants.

Print these out, put them on your office wall, bring them to staff meetings, share these with your visitors and audiences, and have some open conversations about the “so what” of museums.  Take these principles and action steps seriously.  Build a broader team to advocate for the work you’re already doing at your institution; rethink existing programs; and bravely propose new projects and partnerships that better serve your community.  See how a human-centered focus on empathy and social impact might change your own practice, your museum, and your community.

“The best museums are now striving to realise their full potential for society and are far more than just buildings and collections. They have two-way relationships with communities…. They are becoming increasingly outward looking, building more relationships with partners. They are welcoming more people as active participants.” (Museums Change Lives)

Let’s be a part of making this happen!

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About the Author

headhot-cannonbeachMIKE MURAWSKI: Founding editor of ArtMuseumTeaching.com and currently Director of Education & Public Programs at the Portland Art Museum. Mike earned his MA and PhD in Education from American University in Washington, DC, focusing his research on educational theory and interdisciplinary learning in the arts. Prior to his position at the Portland Art Museum, he served as Director of School Services at the Saint Louis Art Museum as well as head of education and public programs at the Mildred Lane Kemper Art Museum at Washington University. He currently also serves as the Pacific Region Director for the Museum Division of the National Art Education Association.  Mike has given lectures and led workshops at institutions across the United States, including the Los Angeles County Museum of Art, National Gallery of Art, Nelson Atkins Museum of Art, and Phoenix Art Museum, among many others.  He is passionate about how we can come to see museums as creative sites for transformative learning and how we can take full advantage of the powerful types of learning, public participation, and community engagement that museums can offer. Mike’s postings on this site are his own and don’t represent the Portland Art Museum’s positions, strategies, or opinions.