Tag Archives: MASS Action

The Dangers of Superficial Activism

Reposted from the blog of MASS Action (Museums as Sites of Social Action), an important cross-institutional initiative leading to actionable practices for greater equity and inclusion in our institutions. Be sure to visit the MASS Action website and check out their Toolkit under “Resources.”

Contributed by Kayleigh Bryant-Greenwell

Those that know me, especially those dedicated to the antiracist movement in museums, will likely find this post surprising and uncharacteristic of my practice. As a staunch supporter of social justice and changemaking in museums, it is very “off-brand” for me to affirm the limits of museum activism. Truthfully, I do believe museums can make a difference and more importantly that it is our duty to try. I am, nonetheless, writing this post on the boundaries of museum activism.

I was recently on an email chain conversation about the human rights crimes being committed at the border. A group of museum changemakers, we were discussing the damnable silence of museums on the issue. A group member wanted to end the silence with a social media post both condemning the atrocity and claiming a call to action for museums at large.

While I wholeheartedly support the effort to end museum silence—in silence we are complicit—this proposed effort gives me pause. We’re talking about the horrifically cruel and inhumane separation of children from their families upon entering the U.S. It is sickening and it is wrong.

But what is the call to action for museums?

The call to action as seen in Saturday, June 30th’s March was: reunite families and never separate them or any others ever again. The March served to demonstrate an angered public; but by the time it happened, the Trump administration had already enacted an executive order to cease forced separations, at least temporarily, because that’s not the endgame. The oppressive regime in power is actively rolling back human rights towards the goal of increased power and control. Their endgame is closed borders. So within museums, what is ours?

I point to the limitation of ineffective activism in museums in this specific situation, not to diminish the spirit of activism in museums. In fact, I want to see activism greatly expanded within our field. But I want true activism. Activism that is centered in action.

Unfortunately, I feel that most museum activism lies on The Scale of Effective Activism, somewhere between Superficial and Performative activism (see chart below).

Performative activism is highly visible, highly praised, but empty of strategy and impact. It is marches, rallies, viral hashtags, and grand displays of social cohesion around an issue. These efforts do not have a measurable impact of change. As the great activist organizer Saul Alinsky noted in his seminal Rules for Radicals, “Communication on a general basis without being fractured into the specifics of experience becomes rhetoric and it carries a very limited meaning.”

Even worse, Superficial activism—coopting the “brand” of activism without context or steps towards enacting internal or external change within the museum—serves to raise the visibility or popularity of the museum without any effort towards the cause. Alinsky dedicates an entire chapter in Radicals, “The Education of an Organizer,” on warning against the proliferation of organizing in name alone. He cautions, “They were radicals, and they were good at their job: they organized vast sectors of middle-class America in support of their programs. But they are gone, now, and any resemblance between them and the present professional labor organizer is only in title.”  To paraphrase Alinsky, tactics must always follow the communicated idea of change.

While it is important to be outraged and vocal, and there will always be a place for some Performed activism, we must consider the impact of these activist efforts. How do these efforts affect the opposition?

Do these efforts move the needle?

In our angered, empowered masses we have yet to effectively communicate to those who continually diminish the humanity of others. We are speaking in completely different languages. Without a radical action plan, our shows of force are dismissed as unimportant and ineffective.

In progressive Marches we speak in a language of “rightness, fairness, justice” while our opposition, in executive orders, policy change, and official mandates, speaks in a language of realized power unthreatened by words. And yet, we applaud every pithy protest sign we painstakingly create, as if we’ve achieved change, whereas we’ve frankly only communicated unrest, which is only enacted the first step towards change. The difference between working towards change and change is a lived experience: a constitutionally-protected marriage, a chance at a new life in a new land, the freedom to control your own body.

We cannot live in an illusion that museums can fix the world. Superficial and Performative activism can only provide an illusion of change. As illustrated in the Scale of Effective activism below, Superficial activism serves to provide the look of progress alone. Performative activism provides a sense of the magnitude of resistance, but doesn’t inherently provide changemaking action.

We must recognize these distinct versions of activism to truly understand the logistics of changemaking.

Museums can, and as MASS Action points out in the toolkit, museums should, sit somewhere between Performative and Authentic activism on this scale, and some may even achieve fully-realized change in Authentic activism. But in order to do so, we must recognize the progressive museum’s place within this trajectory.

Change is strategic. Justice is strategic.

When we eagerly take up activism in visible but actionless ways, we diminish the cause. When we jump to labeling ourselves “woke” without centering our practice in Social Justice and Critical Theory, we dilute our knowledge base. Mistakenly, we convince ourselves that we’ve done enough, when we’ve only done something.

Justice isn’t about “doing something,” it’s about doing the right thing. We are empathetic professionals. When we see the atrocities at the border we are inflamed and eager to start “doing something.” And of course museums can do any number of somethings (see examples below) in this border chaos and the resistance at large. Alinsky wrote, “The organizer knows that the real action is in the reaction of the opposition.” Authentic activism considers the endgame: protecting, expanding, or officializing human rights, not simply raising voice against the infringement of rights.

Effective Authentic activism demands us towards strategic, focused and goal-oriented action. We need our efforts to be tactical in order to be effective. Our future selves and loved ones don’t need our superficial activist distractions. They need real change.

If our goal is true justice we can’t continue to distract with all the unimpactful “somethings” we do. The cause isn’t over when we’ve accomplished something.

Yes, be courageous and radical and outraged. Be vocal and visible about it. But keep action at the center.

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About the Author

KAYLEIGH BRYANT-GREENWELL is a Washington, D.C. cultural programmer and strategist with over 10 years of GLAM experience devoted to exploring ways to engage with marginalized audiences through art, museum, and social justice practice. As a DEAI facilitator, she is a contributor to national initiatives towards increasing equity and inclusion in museums including: MASS Action, The Empathetic Museum, and the inaugural National Summit for Teaching Slavery. She moderated the keynote conversation on education and equity for the American Alliance of Museums 2018 Annual Conference in Phoenix, AZ, with Suse Anderson, Donovan Livingston, and Frank Waln. As an education specialist with the Smithsonian Institution National Museum of African American History and Culture, she curates participatory public programs focusing on social justice issues, which empower museum audiences to share their own ideas and strategies towards equity. In 2015 she launched the inaugural year of the National Museum of Women in the Arts’ Women, Arts, and Social Change initiative, bringing in over 600 new audience members to the museum’s advocacy programming. Her writing is featured with Americans for the Arts, the American Alliance of Museums, and the National Art Education Association’s Viewfinder: a journal of art museum practice.

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Getting Outside the Bubble: Museum Social Action Project at MuseumNext

Reposted and revised from MuseumNext, a global conference on the future of museums which has acted as a platform for showcasing best practice today to shine a light on the museum of tomorrow.  Check out more details about the upcoming conference in New York by visiting their new website.

MuseumNext is very much a collaboration which brings together museum professionals to share what they feel is important and exciting, that is true of the presentations and workshops which our community propose through our call for papers and through the other activities which form our conference fringe.

Since 2009, we’ve had everything from brainstorming wild ideas with Nina Simon, to a symposium on heritage and retail to playing with the latest sensor technology, but for our conference in New York City we have a very exciting addition to the program.

Mike Murawski, Director of Education & Public Programs at Portland Art Museum, challenged us to build a Museum Social Action Project into the program and offered along with Monica Montgomery to make the project happen.

MuseumNext asked Mike to tell us more about this exciting project:

How did the Museum Social Action Project come about?

At a time when museum professionals are increasingly thinking about the social impact of museums as well as the role these institutions play within our local communities, it seemed urgent to get outside the ‘bubble’ of the conference and more directly engage with organizations responding to local realities.

I was invited to present at the MuseumNext conference in New York on the topic of enacting change in museums and converting talk into action, so it felt necessary to get outside the conference venue and ‘walk the walk.’  Not having a strong familiarity with the local communities across New York, I immediately reached out to Monica Montgomery (MuseumHue, Museum of Impact) to explore this idea of a Museum Social Action Project.

Monica and I brainstormed about some possible ideas, and she connected us with the team at The Laundromat Project, an amazing organization that works to bring socially engaged arts programming to laundromats and other everyday community spaces.  

Why should a museum conference try and facilitate something like this?

As museum professionals, it is vital that we enact a mindset of giving back and supporting grassroots organizations like The Laundromat Project that strengthen our communities. Each and every professional conference should be focusing more on how it can be connected and relevant to the place of its convening, and not just think about locations as conference hotels and convention centers.

Conference sessions, panels, and topics can certainly be more grounded in the realities and issues of the conference’s city and neighborhoods, but I think it’s important to get outside the walls of the conference, explore direct ways to see our ideas in action, and be a responsible part of building stronger communities (beyond the spotlight of the conference).

What is The Laundromat Project?

Launched in 2006, The Laundromat Project brings socially relevant and socially engaged arts programming to laundromats and other everyday community spaces in order to reach as many of our neighbors as possible. The LP’s artists and staff work to amplify the creativity that already exists within communities by using arts and culture to build community networks, solve problems, and enhance the sense of ownership in the places where we live, work, and grow. The LP is particularly committed to long-term and sustained investment in communities of color as well as those living on modest incomes.

Their Kelly Street Initiative was launched in 2016 in partnership with Workforce Housing Group, Kelly Street Garden, and Banana Kelly Community Improvement Association, transforming a 2 bedroom-apartment on Kelly Street in Longwood, South Bronx, into a thriving creative community hub, with artist studios, arts programming, and community partnerships that allow The LP to engage the larger Kelly Street community.  We are honored to be collaborating with Hatuey Ramos-Fermín, The LP’s Director of Programs & Community Engagement, to build this Museum Social Action Project together for MuseumNext.

What’s the project that you’re doing?

Participants attending this Museum Social Action Project will meet staff and artists at The Laundromat Project, learn about their various projects and programs, and tour the Kelly Street Initiative location as well as learn more about that neighborhood.  LP staff and artists will then lead a short workshop and discussion on how organizations can learn more about a neighborhood’s capacities, creativity, and skills through community asset mapping.

Participants will also discuss ways to build a sustained investment in community partnerships, rather than one-sided outreach efforts or one-time program offerings. As a vital part of this project, we also ask that participants find a way to give back to The Laundromat Project and help them create more joyful spaces of creativity and community. Participants can do this by bringing an art supply Gift Card from Dick Blick or by donating directly to the Laundromat Project online (which I strongly encourage people to do, even if you are not involved in this project or the MuseumNext conference).

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The Laundromat Project’s Kelly Street Housewarming Party. Photo by Osjua A. Newton, Copyright © 2015

 What do you think the delegates will get out of it?

The aim is for delegates attending the Museum Social Action Project to be able to gain a more concrete understanding of community-based practices, of how cultural organizations can serve as sites of social action and relevance, of how museums and arts non-profits can bring people together a work to build stronger, more resilient communities.   They will gain skills from The LP staff and from each other around community asset mapping, and really listening to local community voices.  

What impact can the project have?

For me, personally, there are a few big “what if’s” at the heart of this type of Museum Social Action Project.  I know that museums and cultural organizations across the world are striving to be an essential part of their communities; but what if our communities could become an essential part of our institutions?  What if we could effectively re-center this movement for change around our local communities and the power, knowledge, creativity, and capacities that they can bring to our institutions?  What if conferences and professional gatherings spent more time doing and less time talking?

I don’t think we’ll achieve this all at our half-day Museum Social Action Project this November in New York, but I hope others are inspired to do similar types of projects and experiences, getting outside the walls of our conferences and harnessing the power of museum professionals to learn from and give back to our communities.

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The Museum Social Action Project is one of the fringe activities for MuseumNext New York City. The conference takes place 14 – 16 November 2016 at the BMCC Tribeca Performing Arts Center. Find out more about the conference here.

Featured header image: The Laundromat Project Kelly Street Housewarming, Photo by Osjua A. Newton, copyright © 2015.