Tag Archives: interpretation

Inclusive Practices, Writing in a Time of Crisis

Refocusing Museums on People: my dreams for museums in a post-COVID world

April 26, 2021 Mike Murawski 1 Comment

Written by Isabel Singer

Reposted with permission from American Perceptionalism, a site dedicated to examining how museums are reinventing themselves in a changing world.

As I watch museums lay off thousands of highly qualified underpaid staff during this pandemic, I have been asking myself why I keep investing in museums.

Museum staff are overwhelmingly white, straight, and able-bodied, and museum leaders are overwhelmingly male. For centuries museums have told stories about a diversity of people, presenting these stories from the perspective of those in power. Thereby, museums have bolstered white supremacy, sexism, colonialism, ableism, heteronormativity, and a lot of other icky isms. The pandemic layoffs are only exacerbating this situation.

In fact, museums were explicitly designed to reinforce these icky isms. In a blog post for the SuperHelpful newsletter, I wrote about the book Museums and the Shaping of Knowledge by Eileen Hooper-Greenhill, relaying her argument that:

“our modern museums are based on the model of early nineteenth century French museums. The French government invested in these museums to mold French people into ‘good’ citizens. They empowered experts (curators) to organize collections and tell visitors what to think about the world (interpretation). Through their interpretation, the experts encouraged individuals to obey societal norms, such as those around dress, communication style, physical gesture, family structure, sexual ethics, gender presentation, and more. They marked people and objects that strayed outside of these norms as disruptive or dangerous. The French model spread throughout Europe, leading to many of the best practices and physical infrastructure of nineteenth and twentieth century museums. Although the way we structure museums has significantly evolved over the past two hundred years, much of our practice is still rooted in this public museum model.”

I don’t want to live in the world that museums have helped to create.

I want to help create a world where…

Every person matters equally. Everyone is needed. No one is disposable.
“Normal” is not venerated. Difference is just different, not disruptive or dangerous.
Empathy is the most venerated trait. Not intelligence. Not wealth.
Individuals and organizations are judged by how well they live their values. Feelings and statements are not enough.

Maybe I am crazy, or hopelessly naive, but I believe museums could become a nursery for a better world … if they make a lot of changes.

Museums were designed to tell stories about the world; we can change what stories they tell and how they tell them. As Hooper-Greenhill reminds us in her conclusion to Museums and the Shaping of Knowledge:

“the radical potential of material culture, of concrete objects, of real things, of primary sources, is the endless possibility of rereading.… because meanings and interpretations are endlessly rewritten, we too can seize the opportunity to make our own meaning, and find our own relevance and significance” (Hooper-Greenhill, 1992, p. 215).

However, telling new stories about material culture and primary sources is as much about who tells the stories as it is about the content. We need to empower historically marginalized groups to tell their own stories in our spaces. In the book Emergent Strategy, the social justice organizer adrienne marie brown describes the type of storytelling I dream of more eloquently than I ever could. “We are in an imagination battle,” brown states.

“Trayvon Martin and Mike Brown and Renisha McBride and so many others are dead because, in some white imagination, they were dangerous.… Imagination gives us borders, gives us superiority, gives us race as an indicator of capability. I often feel I am trapped inside someone else’s imagination and I must engage my own imagination in order to break free…. We have to ideate – imagine and conceive – together. We must imagine new worlds that transition ideologies and norms, so that no one sees Black people as murderers and Brown people as terrorists and aliens, but all of us as potential cultural and economic innovators. This is a time-travel exercise for the heart. This is collaborative ideation” (brown, 2017, pp. 18-19).

In order to create space for real “collaborative ideation” in museums, we need to transform our view of audiences; instead of seeing passive visitors, we need to invite active co-creators. We need to transform our storytelling process by becoming participatory cultural institutions. In The Participatory Museum, Nina Simon defines a participatory cultural institution as:

“a place where visitors can create, share, and connect with each other around content. Create means that visitors contribute their own ideas, objects, and creative expression to the institution and to each other. Share means that people discuss, take home, remix, and redistribute both what they see and what they make during their visit. Connect means that visitors socialize with other people—staff and visitors—who share their particular interests. Around content means that visitors’ conversations and creations focus on the evidence, objects, and ideas most important to the institution in question.” (Simon, 2017)

I believe that when participatory cultural institutions facilitate collaborative ideation, they help change who holds power in our society and how that power operates. Tony Bennet argues in the introduction to his essay collection Museums, Power, Knowledge that historically, when museums changed the stories they told, they served “as a prelude to the production of new regimes of truth” that “in turn, produce their own distinctive power effects.”

For example, before the British Great Exhibition of 1851, museums told stories that made “royal power manifest and, accordingly, the pinnacle of representation governing the ordering of things was the prince or monarch.” The Great Exhibition told new stories centered around capitalism and industrialization. Following the Exhibition there was a huge boom in the development of public museums. The new approach to storytelling fostered at the Exhibition helped shape these new museums into places that produced and reinforced governmental and biopolitical power, instead of the older system of sovereign power (Bennett, 2017). When we democratize storytelling in museums, we help produce a more equitable distribution of power in our society.

The most effective way to make museums participatory is by pivoting our primary focus away from the institutions and their stuff and towards investing in relationships and people – custodians, security guards, ticket takers, docents, educators, exhibit developers, registrars, project managers, co-creators (formerly known as visitors), board members, executive directors, and other stakeholders. As the Cooper Hewitt toolkit for transforming the museum experience states, “people, not objects, are the vital spirit of museums” (Brackett et al., 2021, p.10).

Investing in relationships is the best path towards change because, as adrienne maree brown taught me, change happens in fractals. “The patterns of the universe repeat at scale,” she said.

“What we practice at the small scale sets the patterns for the whole system… transform yourself, transform the world. This doesn’t mean to get lost in the self, but rather to see our own lives and work and relationships as a front line, a first place we can practice justice, liberation and alignment with each other and the planet.” (brown, 2017, p. 52-53)

In short, if we invest more in the people who make museums, we can make museums work for more people.

Most of the museum people I know, especially emerging professionals, are smart, idealistic, hardworking, thoughtful, and care about making our society more equitable. I am asking myself “how might we advocate to get museum people the resources they need to transform museums into nurseries for a better world?” – resources like training in facilitation techniques for collaborative ideation, the time to build strong relationships with prospective co-creators, the freedom to be more creative, and the salaries they deserve for their expertise and experience. I am brainstorming ways can we better support each other. Will you brainstorm with me?

I have a few small ideas to start us off:

Join the Cultural Equity Learning Community, “an online learning community open to arts and culture leaders committed to building racial equity in the sector. The CELC includes a go-at-your-own pace two-unit course with complimentary wrap-around learning supports.” I participated in the 2020 course and gained a peer group of three other people who I speak with monthly about how to live my values.
Donate to the Museum Workers Speak Fund, which provides direct aid to museum staff who have lost their jobs during COVID
Follow the Family Race Exhibit Collective, a “grassroots anti-racist collective, composed mostly of BIPOC museum professionals, dedicated to inspiring social change through inclusive and engaging experiences both within our collective and in our exhibition projects:”
Follow museum workers’ unions across the nation, such as the Carnegie Museums of Pittsburgh union, the Walker Museum of Art union, the Museum of Fine Art in Boston union, the Philadelphia Museum of Art union, the Tenement Museum union, the Guggenheim union, Frye Art Museum union, Children’s Museum of the Arts union, and more.
Email me to add to this list at americanperceptionalism@gmail.com

Sources

Bennett, Tony. Museums, Power, Knowledge: Selected Essays. London ; New York: Routledge, 2017

Brackett, Shanita, Isabella Bruno, Kayleigh Bryant-Greenwell, Alexandra Cunningham-Cameron, Silvia Filippini-Fantoni, Marie Foulston, Rachel Ginsberg, et al. “Tools and Approaches for Transforming Museum Experience.” Cooper Hewitt Interaction Lab. Accessed March 25, 2021. https://www.cooperhewitt.org/wp-content/uploads/2021/03/Tools-and-Approaches-for-Transforming-Museum-Experience-v.1.0.pdf.

Brown, Adrienne Maree. Emergent Strategy: Shaping Change, Changing Worlds. Chico, CA: AK Press, 2017.

Hooper-Greenhill, Eilean. Museums and the Shaping of Knowledge. London: Routledge, 1992.

Morgan, Kelli. “To Bear Witness: Real Talk about White Supremacy in Art Museums Today,” October 24, 2020. https://burnaway.org/magazine/to-bear-witness/.

Munro, Jeremy. “Why Do We Keep Working in Museums?,” March 24, 2021. https://itsfreerealestate.home.blog/2021/03/24/why-do-we-keep-working-in-museums/.

Simon, Nina. The Participatory Museum. Santa Cruz, CA: Published by Museum 2.0, 2017.

Singer, Isabel. “Museums Are Perfectionist Control Freaks.” SuperHelpful Letters. Accessed February 8, 2021. https://letters.superhelpful.com/p/museums-are-perfectionist-control-freaks.

About the Author

ISABEL SINGER (she/her) is a content strategist, experience designer, and museum blogger. Located in Chicago, Isabel is a Senior Exhibit Developer at Luci Creative and a Chairperson of the Chicago Museum Exhibitors Group. Her blog, American Perceptionalism, explores how museums can reinvent themselves in our changing world. She received her B.A. from Yale University and her MPhil from the University of Cambridge, where she researched the history of slavery in the Atlantic World during the eighteenth and nineteenth centuries. In her free time, she enjoys hosting big Shabbat dinners and searching for good Queer representation on television.

Writing in a Time of Crisis

Making the Case for Museum Education in the Midst of a Crisis

May 14, 2020 Mike Murawski 5 Comments

Written by Jason Porter

All of us have been watching closely as museums across the country layoff their educators and interpretive staff. I understand why these decisions were made: staff costs for a non-profit are expensive, right now unemployment benefits are generous and long-lasting, and decision-making metrics that take into account experience, seniority, and “essential” status often disproportionately count against the people who work directly with visitors (and those in security, visitor services, and operations). So in some senses laying off educators makes sense. Part of me also has to acknowledge that there are also more shadowy reasons for these layoffs at play: board members and executive directors have very little interaction with these workers, so they appear more expendable than senior staff; interpretation and education are not seen as “core functions” because it is possible to keep the lights on and keep the collections safe & secure without educators; as well as the fact that education and interpretation staff are often lower-wage workers (or working on contracts) and therefore viewed as less skilled or more easy to replace than curators, fundraisers, or marketing staff.

Appropriately, the outcry from educators has been full of rage. Some have suggested boycotts and protests while others have defiantly declared that they won’t return to the field because of the ways they have been undervalued and cast off by museum leadership at this desperate moment. And predictably, leaders from museums that have undertaken these large-scale layoffs have frequently bungled the communication around their reasons for these actions.

And yet here we are at the precipice of a new reality. Because of the COVID-19 crisis, managers and directors of interpretation or education and programming have been left with fewer staff members (or dwindling numbers), holding out hope that soon we will return to normal in time to execute the programs we planned for the fall, and facing a future in which digital engagement — long the “extra” component of our interpretive work — is now the primary way in which we’ll connect with our visitors and communities.

Like many of you, I’ve spent the last month-and-a-half canceling our offerings, postponing others, checking in with community partners to see how we can help each other stay afloat, and keeping long-term projects going in the hope that social distancing won’t last too much longer. But mainly I’ve been supporting staff, doing a lot of listening and encouraging, a lot of expectation-setting around what may happen with our jobs, and struggling to interpret the ever-changing messaging coming from leadership about how we plan to sustain ourselves as an organization. I find myself talking a lot about mindfulness, about staying in the present and focusing only on what each of us can control. Especially with emerging professionals, I think this has been helpful in dealing with the demons of dread and disillusionment that hover around us and drift in as we devour too many podcasts and calamitous news alerts.

But in the few weeks, I’ve embarked on a new way of thinking. It came to me after I was asked by my boss to come up with a staff reduction plan that evaluated people based on their job descriptions, the number of projects they had to work on, and whether they were performing well. I am the type of person that needs a lot of reflection time, “sleeping on” ideas, and the space to (most often) write down my thoughts to work through how I feel about something as consequential as this. So I took a few days and attempted to write out my thoughts. By way of context setting, the week before, my department had started a weekly “watch-a-long” film series and we’d launched a bunch of social media initiatives that pushed out all sorts of content — blogs, videos, book clubs, playlists, etc — and all of it was proving to restart a bit of the creative thinking that had been a bit of a side-effect of COVID-19 since we’d shuttered the museum. In addition, I’d been taking in some news and the dire predictions of the length of the pandemic, and I started to think that the work that we had started to do was liable to be with us for quite some time.

I didn’t really have time to go through the stages of grief. My staff plan was due in just a day or two, so I decided not to grieve at all. Instead, I shifted my thinking from mourning what we won’t be able to do anymore — the huge, crowded opening events, the groups of 150 school children coming through the door at once, the film screenings, the live concerts, the 1000-visitor days at the museum — to making the conscious choice to embrace the change and apply the kind of thinking that always motivated my work: reinvention.

It was at this point that I decided not to submit this staffing plan as assigned. Instead, I wrote a “vision” for the next year for Education and Public Programs, the department I oversee. When I tried a first pass at the assignment from my boss, I had followed the rules: I created a plan where the hourly folks had their time scaled back, the folks who coordinated programs or did admin work would be laid off, and only the managers and content producers would remain. But once I started to think about the future and what it might be like (instead of assuming we will just return to “normal” after the quarantine period ends), it seemed like minimizing staff wasn’t a good idea at all, even in the short-term. I thought about the ways in which visits to the museum will be different, how if we will engage visitors mostly through on-line experiences, if we have to go to schools to reach students and teachers, if our large-scale gatherings will have to be re-imagined with safety and social distancing in mind, then we’re going to need creative, skilled people to do it. In fact, scaling staff back either in preparation for this new paradigm or once we are able to open again will leave us at a great disadvantage to function as a community-based, educational organization that provides support to schools or convenes groups of curious visitors. In my most radical thinking, I considered that we might actually need more people — folks who really understand digital learning, people who are expert in using technology such as VR, digitized collections, app-based programs, etc. to create and facilitate programs that will remind people how essential museums are for content, community, and connection.

Across the field, the definition of a museum has become a hotly debated issue, and while I was thinking about the vision plan I was writing, I thought a lot about what role a museum will play in our new reality. Of course, to a dyed-in-the-wool educator like myself, the main function of the museum will always be to connect with visitors — to be part of learning ecosystems through storytelling, to provide outlets for people’s interests and creativity, and to satisfy our very human need to come together (in whatever form that takes). Stewardship of collections will still be important, regardless of whether visitors feel able to congregate in public spaces, as will research and scholarship. But few cultural organizations have the capacity to keep connected to their communities and audiences solely through posting collections online; to me, the museum of the future will need interpretation, accessible programs, creative approaches to sharing ideas, extensive outreach via social media as well as our more traditional in-person platforms if people are going to continue to see museums as trusted, essential resources. The museum experience will always be a human-centered one, based on exchanges between and among people, but these interactions will likely have to occur in vastly different formats than we’re used to.

There is no denying that what’s happened in the museum field is catastrophic and that for far too many of us, there doesn’t seem like there is much we can do to influence the decision-makers in the choices they’re making to try and sustain their organizations. But as educators, I’d urge all of us to not just accept these decisions without at least making a counter-argument, one which focuses on who will be best positioned to adapt to the new environment during and after COVID-19. We must make a compelling case for ourselves and our indispensability, for holding on to the essential value of engagement.

After I submitted my plan to my ED and explained my thinking, I worried that it wouldn’t have an impact. She has been spending most of her time running through various financial scenarios to sustain the organization and working with our board’s finance committee. I was almost certain that she would tell me to revise my thinking and begin the layoff process. But after hearing nothing for a few days, at our leadership team meeting, I listened as she spoke to the group about the importance of the work my department is doing, how this pivot to re-imagining our programs as virtual experiences and the emphasis on keeping visitors engaged was one of our highest priorities. Now, I can’t claim that my conversation with her and the vision plan I submitted were solely responsible for the fact that we have not laid off staff, but I don’t think it hurt; in fact I think it did influence her decision-making, and thus far (knocking on wood here in my kitchen), we have held onto everyone on my team.

All around in the museum field, we’re witnessing the kind of leadership decisions that reflect hastily considered responses and panic instead of vision and progressive thinking, leaders following the prevailing winds instead of charting new courses. I believe that educators and interpreters will be key to the survival of our institutions (and current and future sources of revenue). Of course, I also acknowledge that my institution has found a way to afford to respond in this way and that not every organization is privileged to have the option of retaining all staff members. But if you have the forum (and the time) to make a compelling case for why educators, teaching artists, interpreters, and evaluators will be essential to your work whether visitors can walk into your galleries or only have access to you through Zoom and Youtube, I say you should do it. It may help to show your leadership the way forward.

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About the Author

JASON PORTER is the Director of Education + Programs at MoPOP (the Museum of Pop Culture) in Seattle. His work focuses on experiential education and public programs that serve community, school, family, and teacher audiences and on using the arts as a vehicle for personal and social change. Prior to his work in the museum world, he was a public school teacher. His dissertation examined charter schools meeting the needs of special education students. He was a board member of EdCom (at AAM) from 2014 through 2016, a jurist with the Excellence in Exhibitions competition in 2017 and 2018, and has been a peer reviewer for the Journal of Museum Education since 2016. When he’s not working, he’s reading, writing, cooking, cycling around town, or (yes, nerd that he is) visiting museums.

Photo credit: Museum of Pop Culture, photography by Jim Bennett.

Experimenting in Museums, Museum Tech

Rodin Remix: 3D Printing and Museum Engagement

June 8, 2017 Mike Murawski 2 Comments

Written by Jeanie Noto

In support of the most recent exhibition at the Portland Art Museum, Rodin: The Human Experience, Rodin Remix was a hands-on space where visitors could create figures based on Rodin’s process of reusing previously-made sculpted arms, legs, and heads, into new works. It put a modern spin on Rodin’s method of mass production by showcasing 3D printed versions of Rodin’s sculptures.

3D Printing and Rodin?

I came into the Portland Art Museum in October, relatively new to interpretation. My guidelines for the Rodin project were to create an in-gallery multi-sensory experience for all ages that would communicate 3D elements of Rodin’s process. After researching Rodin, his assemblages struck me – it was creative and clever to reuse cast offs, fragments of plaster casts that had already been made, by recombining them into new sculptures.

I wanted to visitors to experience for themselves Rodin’s reuse of plaster casts, but we needed a 3D reusable material that could go in the gallery, not plaster. At first I thought of paper dolls, since they were easily reusable, simple to produce, and people might know how to put paper dolls together. But then at a brainstorming meeting, 3D printing came up – we could produce 3D plastic parts of Rodin’s sculptures with connections for constructing and deconstructing.

We partnered with the Portland 3D Printing Lab, a local Meet-Up group of enthusiasts, to produce 3D prints of Rodins. They were so enthusiastic, and figured out that magnets were the key to make the pieces of 3D printed sculpture easily stick together and break apart. The prints were made from free online STL files under the Creative Commons license, and, later, from scans of the Rodins in the show. We decided to scan some of the Rodins in the show because not every Rodin can be found in STL-file form online. The scanning process was surprisingly simple, and to show the public how it worked, it was filmed in a Facebook Live, the Museum’s first. The files that were used to print can now be found on the exhibition page of the Portland Art Museum’s exhibition website.

LaDefenseCombo — from left to right: Auguste Rodin, La Defense, model made in 1879, cast ca. 1910; 3D scan of La Defense on Thingiverse; 3D Print of La Defense.

3D printing fit with other elements of Rodin’s process as well. Rodin would sculpt a model in clay, then pass it to his assistants. They rendered the work again in marble or bronze, sizing it up or down according to Rodin’s and his patron’s wishes. A 3D scan of an object can be similarly re-sized, to make a print of the desired height.

Rodin’s assistants made hundreds of casts of the same model, all official Rodins, in a sort of artistic mass-production. Smaller bronzes, produced in large quantities, were more affordable. These relatively inexpensive bronzes widened the range of people who could purchase a Rodin, earning the sculptor more money and popularity. Just as Rodin mass-produced bronze casts of the same sculpture in multiple sizes and media, the Portland 3D Printing Lab made many 3D prints of Rodin sculptures, experimenting with size and color.

Visitors were also encouraged to Instagram a photo of their creation in front of a backdrop of Rodin’s studio, which showed the plaster fragments he used. Each Monday during the run of the show I reposted a visitor’s photograph to the @portlandartmuseum Instagram, with the tag #rodinremix. Over 125 people Instagrammed their Rodin Remixes, and the comments we received on our reposts were reflective and positive.

How did it go?

My goal was to make a fun, exciting interpretive space that used 3D prints to communicate to visitors about two parts of Rodin’s process: his assemblages, and his mass-production and use of resizing sculptures. This is my first interpretive space, and my first evaluation, and I am not positive this project fully met all of my learning goals.

Visitors, especially those with children, clearly enjoyed their time in Rodin Remix, laughing, talking, and playing – making the sculptures interact with each other. Docents used the 3D prints for tours for people who are blind or have low vision, and for ArtNow, PAM’s program for people living with dementia and their partners. The ability to touch Rodin’s forms, to understand 3D printing, and to Instagram were all appreciated. And, multiple members of the Portland 3D Printing Lab who had not been to the museum in years, if ever, came, because their work was displayed in the galleries.

visitors1 — Visitors in the Rodin Remix gallery at the Portland Art Museum. Photo by Jon Richardson.

A little over half of the 250 people that I observed participated in the hands-on part of the interpretive space, and 145 people stayed in the space for more than 2 minutes. These numbers are skewed somewhat by two school tours I observed, since both of those had a lot of participation.

But my hope that the space would communicate Rodin’s process may not have always worked. When I asked a few visitors what they thought the purpose of the space was, on average, they felt it was to touch, play, and interact. That was part of it, but not the entirety. I did enjoy the couple who said, “He really churned them out” – they clearly understood the mass-production angle. I could have crafted more precise questions for my evaluation, and my evaluation should have been more survey-based than observatory. It is possible more people understood the learning goals than I thought, but I did not capture their responses well.

Attempting to cover two elements of Rodin’s process (mass-production and assemblage) in the same space, using 3D printing to illustrate both, confused people. Similarly, placing the space just outside the exhibition, in a throughway, meant Rodin Remix was not clearly a part of the exhibition. Rodin Remix evolved over time as well, which was both a boon and a complication. We planned for it to be a prototype space that would change, but it also evolved because even simple 3D prints took fifteen to twenty hours to print, and with over 20 prints in the space, the hours added up. The ability to change allowed me to experiment and improve. But Rodin Remix also did not look finished until the last month of the exhibition.

2017_04_07_3DPrinting_0080 — Shashi of the Portland 3D Printing Lab with his print of Rodin’s Head of Balzac along with the Rodin sculpture. Photo by Jon Richardson, Portland Art Museum.

The most exciting part of this project was working with the Portland 3D Printing Lab. They were generous throughout, coming to the museum and bringing others, advertising through their own channels, and on the second to last Friday of the show, bringing a 3D printer to the museum and printing live, in the gallery, which drew a crowd all evening. The success of this partnership may allow for future 3D printing projects at the Portland Art Museum, as well as other evolving interpretive projects, which the education department continues to develop.

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About the Author

JEANIE NOTO is the Kress Interpretive Fellow at the Portland Art Museum, where she produces interactives and descriptive information to support the permanent collection and visiting exhibitions. Before coming to Portland, she worked as the Academic Intern at the Norton Simon Museum, and got her M.A. in Art History from the Courtauld Institute of Art.

Inclusive Practices

Designing an Inclusive Audio Guide, Part 1

June 29, 2016 Mike Murawski Leave a comment

Written by Desi Gonzalez, The Andy Warhol Museum

Reposted from The Warhol: Blog, the institution’s online presence for stories about the museum and its exhibitions, programs, education programs, and other news. Check it out, and learn more about the exciting work happening at The Warhol!

This is the first post in a series on the development process of The Warhol’s new audio guide.

In 1964, Andy Warhol moved to a new studio in a large New York City loft and covered its walls with silver paint and aluminum foil. Dubbed the Silver Factory, this space became known as a gathering place for artists, friends, and celebrities.

The “open-door policy” of the Factory is something that we’re inspired by at The Warhol as we endeavor to create a communal and inclusive environment within the walls of our museum. One way we’re becoming a more inclusive place is through our commitment to making the museum friendly to visitors of all abilities. Later this summer, we’ll be soft-launching a new audio guide that takes an inclusive design approach. According to the Canadian Museum of Human Rights, this is a philosophy that designs with all users in mind from the outset:

“The inclusive design approach will ensure the museum experience is not only accessible for all ages and abilities, but is enriching and satisfying for all. It is not a design style, but an orientation to design.”

Through a series of posts on The Warhol Blog (cross-posted here at ArtMuseumTeaching.com), we’ll dive into the process behind our new audio app, which soft-launches later this summer in a limited release and will be available to all museum visitors this fall.

The story starts in the summer of 2014, when my predecessors in charge of digital engagement partnered with the education department to develop experiences for visitors who are blind or have low vision. One component of the project was an audio guide in conjunction with the exhibition Halston and Warhol: Silver and Suede. We used low-energy Bluetooth beacons to push content out to visitors based on where they are located in the museum—no need to read numbers on a wall label and type them into a device! Instead, the iOS application notifies you when there is relevant audio nearby.

In conjunction with the app, we also partnered with David White of Tactile Reproductions, LLC, to produce tactile representations of artwork in The Warhol’s collection. Tactile reproductions reimagine the contours and colors of an artwork as different relief layers, allowing visitors to use touch to gain an understanding of what a work looks like. Together, the audio guide app and the tactile reproductions allow visitors with visual impairments to delve into Warhol’s life and practice through senses beyond sight.

Working with our partners at Tactile Reproductions, LLC, to create the Andy Warhol artwork tactile reproductions. This one is a representation of Marilyn Monroe.

We learned a lot from these prototypes, but they were just the start. Since the beginning of this year, we’ve been hard at work to turn these prototypes into a reality. From the beginning of the process, we’ve kept four things in mind:

1. Put users first

We are committed to building an audio guide experience not just for community members with visual impairments, but with them as well. In our design process, we’ve worked closely with consultants with varying degrees of blindness. We talked to our partners even before we drew a single wireframe, exploring what makes a great museum experience and how they use technology. We also bring in our consultants to test prototypes at different stages of the process, allowing the findings from these sessions to guide the next step.

**2. Don’t just build for accessibility**

We strongly believe that if we design with different abilities in mind, we can craft a better experience for everyone. Even though we’re designing first for visitors with visual impairments, the audio guide will be available to all. Our consultants told us that they like to come to museums with friends and family, so whatever we design should be built for a social experience. Additionally, we currently don’t have an audio guide—and our front desk staff tells us this is one of the most common requests they get.

3. Reimagine the audio guide

Since we started from scratch with this audio guide, this was a great opportunity to depart from the usual way of doing things. We’re not the only ones rethinking the traditional audio guide: The newly-opened Broad Museum in Los Angeles is taking a cue from the irreverent and conversational tone of podcasts in their audio app; the British Museum has experimented with tours with longer audio files organized around themes rather than objects; and SFMOMA has designed a fully-immersive audio experience. In future blog posts, we’ll describe how we’re taking a different approach, splitting up audio content into smaller, modular stops and allow visitors to dive deeper if they’d like to learn more.

Testing the audio guide with our community partners.

4. Start small, dream big

Everything I’ve described above is a tall order! From the outset of the project, we decided getting it right was more than ticking off all the checkboxes. For version one of the app, we have focused on only one floor of the building—floor 7, which displays works and artifacts from Warhol’s birth through to the early 1960s—but we’ve made it as complete an experience as possible. After launching and refining version one of the app, we want to expand to other floors of the museum.

Reviewing an exhibition floor plan with our community partners.

Over the course of this blog series, we’ll be delving into everything from the user research we’ve done in conjunction with our blind and low-vision partners, to the process of imagining a new kind of audio experience, to the technical trials and tribulations of wrangling beacons and building our app from scratch. We’re glad you’ve joined us!

Accessibility initiatives at The Warhol are generously supported by Allegheny Regional Asset District, The Edith L. Trees Charitable Trust, and the FISA Foundation in honor of Dr. Mary Margaret Kimmel.

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Header Image: The Andy Warhol Museum by Scoobyfoo, Flickr.com, minor cropping to fit header size. CC BY-NC-ND 2.0

Spotlight on Practice

Design Thinking for Museums: How Phoenix Art Museum ran a design sprint

May 23, 2016 Mike Murawski Leave a comment

Written by Dana Mitroff Silvers

Reposted from Design Thinking for Museums, an exceptionally useful resource for professionals and practitioners interested in applying design thinking to museums, cultural heritage institutions, and non-profit organizations. The site offers case studies of design thinking in action, posts by guest authors, interviews with practitioners, and downloadable resource guides.

For a series of printed visitor guides called the “I’m Here” series, Phoenix Art Museum adopted an innovative approach to content development: a design sprint. Educators worked off-site on the “I’m Here” guides in a day-long sprint. The finished guides have been hugely successful, with a large take-up rate, several print runs, and robust social media shares. For this post, I interviewed Christian Adame, Assistant Education Director, about the project.

Q: Tell me how the “I’m Here” gallery guides came about.

A: We had just started a rebrand of the museum’s look and feel, and we wanted to set a new tone. Our goal was to explore ways we could interact with visitors in a more informal way. We were aiming to demystify what it means to go to a museum, so we asked ourselves, “Why do people come to museums? Why are they posting selfies and sharing the experience socially?”

The answer is that they want everyone to know why they are here. And that phrase stuck with us: “I am here.” This really encapsulated our thinking. The why around a museum visit is really meaty.

Q: Why did you chose to run a design sprint?

A: The education director at the time was very interested in iteration and trying new approaches quickly. Museums are glaciers—they move really slowly. Running a sprint was a way to bring more voices to the table, and move quickly through a single project in one day.

We ran the sprint off-site, at my (former) boss’s house. We felt it was critical to get out of the office, away from (office) dynamics. We assembled a group of seven of us in the education division and put everything else aside. The thought was that everyone would be a part of this, and we would finish the first iteration that day.

first-date-guide-larger — The “I’m Here on a Date” guide to Phoenix Art Museum.

Q: So you knew you wanted to frame the sprint around this notion of why a visitor is at the museum, but did you have a product in mind going into it?

A: Well, we didn’t have a very robust digital infrastructure here, so we knew we wanted to create something analog, something printed that people could walk away with. We went into the sprint with some criteria for what we wanted to create: it should be informal, and concise, and respond to the notion of “I’m here.”

And when we brainstormed during our sprint, three main ideas came to us. These were:

I’m here …

For the first time
With kids
On a date

Being in Phoenix, we get a lot of first-time visitors, mostly tourists and snowbirds, as well as locals who visit a few times a year. And we wanted to give these visitors a starting point. The one “with kids” was targeted at parents, and the last one (“on a date”) was an opportunity to have some fun!

Q: Tell me more about how you structured the sprint.

A: Our former education director facilitated, and I took second lead. We started out by examining at all the research we already had: audience demographics and evaluations. We also looked at the research of John Falk. His work examines what motivates visitors to come to museums, from relaxing and recharging to facilitating others’ visits. This kind of thinking goes beyond demographic information, which only provides a certain baseline amount of knowledge about why people visit.

We then considered this notion of “I’m here” and the idea of visitors wanting others to know why they are here. From there we did a brain dump, with everyone individually writing down ideas of how to address visitors’ motivations for why they come to Phoenix Art Museum We tried to put ourselves in the mindset of a visitor, and asked the kinds of questions they would ask, what they might want to know, and so on. We alternated between working individually, then posted our thoughts and ideas all over the walls and shared out as a group. We are a big fan of Post-its. The process of showing everyone’s thought process visually together, then honing down to the best and most meaningful ideas, provided the structure of the sprint.

We cranked through the content in a day, worked with a graphic designer to create (the first prototype), and had about 200 copies made and put it out there. We wanted to see what would happen.

Q: How did you test it?

The education director and I ran the testing. We have free admission on Wednesday evenings, and there is an art walk on the First Friday of every month, so we put the guides out (on Wednesdays and Friday evenings), and talked with visitors.

We played with where to place them so they would get the most visibility, and basically observed. It’s critical as an educator to observe what people do in the museum. It’s safe to say we lurked quite a bit, and as visitors left the museum, we asked if they found the guides useful. We got a lot of positive feedback right away.

Q: What kinds of things did you learn?

A: It was mainly the language and the design that visitors responded to. Visitors noticed the difference in tone from the interpretive content on the walls in the museum. For example, you open the date guide and it says, “Ah, first dates… will there be chemistry?” It spoke to visitors directly, not abstractly.

We also learned that visitors appreciated something they could physically take away for free. We played with placement, and put the guides into different galleries.

We also watched social media so we could quantify if people were posting photos of themselves holding the guides—selfies with the guides, etc.

Q: What are your next steps?

A: We’ve been through three reprints now, and we have another guide in development: “I’m here to disconnect.” This one is about putting your phone away and focusing on two to three works of art.

Overall, the sprint method allowed us to be more iterative. We’ve since used the method for other projects. We found it refreshing, productive, and a welcome alternative to putting a project on a calendar and chipping away at it for months. Our team collectively built something, and the process ultimately made the team stronger.

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About the Author

DANA MITROFF SILVERS is a design thinking facilitator and digital experience strategist with expertise launching innovative products and services in organizations ranging from museums to educational technology startups. She runs a San Francisco Bay Area-based consultancy,Designing Insights. Dana is the former head of the web at the San Francisco Museum of Modern Art, where she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. During her tenure at SFMOMA, she spearheaded and drove the website redesign and mobile site launch, championed and put into practice Agile software development and user research practices, and spearheaded a partnership between the museum and the Stanford d.school. You can learn about that project here.

Dana has worked with organizations ranging from the Getty to the Denver Museum of Nature & Science to rethink the user experience and service design of digital and analog products and programs using design thinking. She is based in Berkeley, CA, and when she’s not working, she’s taking improvisational theater classes at the Berkeley Rep School of Theater.

Tweet @dmitroff
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Email dana [at] DesigningInsights.com
Web www.DesigningInsights.com

All images courtesy Phoenix Art Museum.

OpenThink

The Interpretive Value of a Chair: A Personal Reflection

January 27, 2016 Mike Murawski 14 Comments

Written by Susan Spero

“For the understanding of a picture, a chair is needed. Why a chair? To prevent the legs, as they tire, from interfering with the mind.” –Paul Klee

I’m pushing myself, and I’m tired. There are too many museums in Washington, D.C., on my list, and I am running out of time before I have to fly to the other side of the country. My foot hurts, too, because I twisted it walking on the capital’s irregular sidewalks; it is bruised badly, but I press onward as I am determined to squeeze in yet another museum. I’m driven. Foolishly, I thought my heavy travel-ready backpack would be ok for this last venture that somehow I could manage it well enough on my shoulders balanced against my back. But now in the Smithsonian American Art Museum, this backpack has become a problem as the guards—properly, I’ll add—keep telling me to wear it on my front. In this position the straps are too tight, so I attempt to hold it near the ground on my side. That position doesn’t work either because it is too heavy for my arm alone. I then compromise by holding the pack at the front of my body with my arms wrapped awkwardly around it.

Whenever I find myself in a museum with short time, I mentally and emotionally agree that I’m going to metaphorically strap on some roller skates and cruise through it all. I like getting a sense of the whole of any museum, even if it is much larger than a skate-cruise allows. This time, with the mix of guard admonishments and sore foot, my push to see everything isn’t working. Completely frustrated, I spot a bench in a dark room placed before a quite garish painting. I head for the bench, not the painting.

The bench is instantly satisfying, cushioned—quite comfortable. Backpack down next to me, I sigh to gather myself, then look up. The painting looks quite different than it did when I initially walked into the room. It takes me a bit to figure out just what is happening before me; very slowly, the lights illuminating the painting seem to shift into what begins to feel like the slow revolving of a Christmas tree light wheel display. As the colors change, the relationships of the shapes and patterns within the artwork alter, making some versions visually delightful. I’m taken away from my foot misery, fascinated. It’s a celebration of the full color spectrum—a Roy G. Biv tribute. Time is passing and I don’t care; I’m now mesmerized by the work, and comfortable enough to take some time looking. It’s hooked me; I’ve stopped skating. I’m looking deeply, asking questions. Wondering.

I’m lucky this visit–there are few visiting this part of the gallery, so there is no crowd to subtly press me to move on. I welcome the one person who steps into the gallery space, and when he sits next to me—the bench is a long one and could accommodate many—we talk a bit about what we notice in the abstract world of the painting that changes before us. After viewing a second round of the color cycle, I finally get up to find the label. The work’s painter initially surprises and slightly wounds my pride that I didn’t actually know him immediately, it’s David Hockney’s Snail’s Space with Vari-Lites, “Painting as Performance”. From the label I’m curious to what a Vari-Lite is? With the color spell broken I make myself move on, away from the comfortable bench.

Later, when I look for more details online, I find a static picture on the SAAM collections site that shows none of the subtle color changes. With a further Internet search, I find a few not-very-equivalent to the real thing YouTube phone-captured videos. These videos just vaguely give a sense of the piece. This is a you-must-see-it-to-get-it artwork. The SAAM thoughtfully gives us a bench so we can sit and see for some time.

I have no idea if anyone else has been struck in the same way I am with this particular painting. Thinking about my experience, I am reminded of one of my first museum visits as a child at the Columbus Museum of Art where there was a machine that demonstrated color light mixing using transparent gels showing how three light primaries (red, blue, green) combine to create magenta, yellow, and cyan. My mother had to drag this whining eight-year-old away from it as I could have played for hours. Years later, I desperately wanted to make something like it for my science project. So I’m moved by color, perhaps in the same way some are moved by music. Color feeds me in a way few other things do.

One of my other color memories is thanks to a Windsor chair, notably with a back, so I could really relax while viewing a painting. This chair was placed before one of the most well known paintings in D.C., Renoir’s Luncheon of the Boating Party. My circumstances were similar to those with the Hockney: I was at my first National Docent Conference, overfilled with conversation about art, and in a different twist for me, was being dragged by others for one last look at art before we headed to our flight. Upon hitting the galleries, my goal was to sit and gather myself, so I wandered through in search of a chair aiming to take the first one I could find. At the time, some almost 30 years ago, an available chair seemed a novel thing. And equally unexpected, the guards at The Phillips Collection were students from nearby universities dressed in everyday clothing. I remember asking an approachable gallery attendant if I could sit in the chair, assuming I could not, and being told that it was there for people to take in the paintings. The atmosphere was welcoming, and the chair made it more so.

Renior-Zucker — Gallery view with Renoir, Phillips Collection. Flickr Photo by Steven Zucker, CC BY-NC-SA 2.0.

The room was full of Impressionist paintings; I was full of a disdainful attitude about them, internally wearing my smugness of ‘I’d been there, I’d done impressionism.’ One of the lessons I learned that day sitting in that welcoming chair has stayed with me since: you don’t know what you don’t know unless you see something for yourself. Being in that chair, the painting invited me in to look, and the more I looked the more I wondered, the more intrigued I became, and suddenly my respect for this work increased. Not having the Internet to turn to in those days, I soon found myself in the bookstore buying information on this masterpiece. Today this 20-minute experience remains vivid in my mind’s eye.

When I recently talked about this with my colleague Peter Samis, Associate Curator of Interpretation at SFMOMA, he suggested that both of these works are clear instances of what he calls Visual Velcro. The Hockney and the Renoir readily hook the viewer into the work in part because of the color dramas they present. The Visual Velcro with them hooked me so well that I might have stayed for a while to look anyway. Having a place to sit in both instances helped me physically endure a much longer visual journey. Access to seating can also support our viewing works that are not as easy on the eyes, those that are more unsettling or socially challenging. For instance, the color used in the recent show Rewind at The Baltimore Museum of Art is quite purposeful, the artist has made KKK robes in colorful Kente cloth and other patterned fabrics. While the Rewind show has the visual allure of color, the content is more socially charged; I want to sit in a chair especially in that exhibition. The longer I can be with any artwork, the more I will notice, the more I will feel.

Comfortable chairs in the right places within our galleries are critical. Not only do they offer a place for the weary to rest, but also are an invitation to stop, stare, and wonder. In many ways, in this online venue, I’m preaching to the converted: we know this. But you might want to remind yourself of the interpretive value of a chair.

When was the last time you sat in one in front of a work and let yourself just see?

looking-at-painting2 — Flickr Photo by Chris Short, galleries at North Carolina Museum of Art. CC BY-SA 2.0.

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ABOUT AUTHOR

SUSAN SPERO, Ph.D. teaches Museum Studies at the John F. Kennedy University in Berkeley CA. Her classes focus on all aspects of the visitor experience, including discussions on creature comforts. She also serves on the Museum Education Roundtable Board.

Header image: Flickr photo by John D., “Forest Stream,” CC BY-NC-ND 2.0

Field Notes

2015 Year in Review

December 28, 2015 Mike Murawski 2 Comments

As the fourth year of ArtMuseumTeaching wraps up, I thought it would be good to post a brief “Year in Review.” Not that we need any more end-of-the-year lists or calls for resolutions, but I think it can be meaningful to take a minute and look back at some of the issues that have been on our minds this past year. I want to thank all of the amazing contributors who have taken the extra time to share their practice with this community!

Since its inaugural year back in 2012, ArtMuseumTeaching has grown from a tiny blog seedling to a robust and active online community now involving more than 60 contributors, publishing 172 posts, and being read by hundreds of thousands of people in as many as 170 countries around the globe. I hope that this online community and forum will continue to grow, include more perspectives, and be a space of exchange where we can connect on issues of teaching, learning, and community engagement that matter most for museums and the people that make up those museums.

Year in Review: 5 Most Popular Posts of 2015

5. “320 Hours: Slow Looking & Visitor Engagement with El Greco” (July 2015): We all talk about the value of slow looking and extended engagement with art – and this great post by Kelsey Ferreira provides such a unique insight into her experiences spending 320 hours with a single El Greco painting at the Portland Art Museum. What questions did visitors ask? What types of experiences sparked further engagement and learning? What surprisingly deep experiences did visitors bring to this stunning painting? A fantastic read for museum educators and art lovers alike!

4. “Status Update: Facebook as a Reflection Tool” (January 2015): David Bowles of the Metropolitan Museum of Art shared his insights from posting some of the most indelible teachable moments from his gallery experiences on Facebook, and using social media tools such as Facebook to add a reflective element to our practice. This is a great read, especially with David’s five take-aways for museum educators about student learning in the galleries.

3. “We Flipped Our Museum – Here’s What We Learned” (June 2015): Emily Kotecki shared the work at the North Carolina Museum of Art to deepen and activate the museum learning experience through a Flipped Museum pilot program called “Artists in Process.” They developed an online learning platform to support social interaction and choice-based learning, and then worked with sixteen classes from different cities across North Carolina to research, explore, and reflect on the artistic process. Check out their ‘lessons learned,’ and read more in the Summer 2015 issue of the Journal of Museum Education.

2. “The Big ASK: Experiencing the Brooklyn Museum’s ASK App” (July 2015): Written after my own visit to the Brooklyn Museum this past summer, I briefly explored the what, how, and why of this effort to rethink the museum visitor experience. While I am still attracted to the app’s desire to make personal connections with visitors, I’m a bit concerned with how few visitors use the app considering the staff and resources dedicated to this project. But I absolutely love that the team at the Brooklyn Museum is super transparent about their thinking and planning via their blog (so awesome!).

1. “Questioning the Use of Questions” (January 2015): In the most widely-read post of 2015, museum educator Jackie Delamatre responded to Rika Burnham and Elliot Kai-Kee’s challenge to the use of questions in museum teaching. While there is great value in questioning the use of questions, Jackie’s insightful post defends the use of open-ended questions and brings in some of her own personal experiences. And her search for the ‘Boeuf Bourguignon of questions’ is not to be missed!

Enjoy these popular posts from 2015, and see you in 2016 — a year that promises to bring a whole new set of challenges, success stories, and new ways of thinking about both the theory and practice of museum teaching. If you would like to share the projects you’re working on or the issues and challenges you are grappling with, please add your voice to this growing community (and just send me a tweet at @murawski27 or email me at murawski27@gmail.com).

Cheers!

Spotlight on Practice

New Directions – New Connections: Revitalizing a Museum’s Approach to Native American Art

December 14, 2015 Mike Murawski 5 Comments

Written by Mike Murawski

Visitors to the Portland Art Museum are beginning to encounter an unmistakable revitalization of Native American art. This fall, the Portland Art Museum announced the opening of its new Center for Contemporary Native Art, a gallery dedicated to presenting the work and perspectives of contemporary Native artists. In 2014, the Museum was awarded a major three-year grant from the Institute for Museum and Library Services (IMLS) focused on creating a “community anchor” space to foster a deeper understanding of Native American art and artists in the contemporary world. Each year, the Center will host two rotating exhibitions and feature a range of related programming.

Greg Archuleta, Sara Siestreem, and Greg Robinson in Center for Contemporary Native Art

At the core of the Center’s mission is the commitment to partner with Native artists in co-creating the exhibitions, interpretation, and programming for the space. This approach challenges visitors to think about Native American art and the cultures that inform the work as dynamic and changing, and not as an ethnographic snapshot in time. In this way, we hope that privileging a contemporary view of Native art in the Museum will provide visitors an opportunity to engage with and to relate to the plethora of Native experiences. Front-end evaluation and planning of the Center has involved the Museum’s Portland-based Native Advisory Committee as well as Native artists and others involved in Native American artistic and cultural practices across the region.

The Museum’s Center for Contemporary Native Art is part of broader institutional efforts which culminate early in 2016 with an innovative special exhibition showcasing contemporary Native photographers in dialogue with photographs from Edward Sheriff Curtis’s renowned body of work The North American Indian. In addition, a new, provocative set of Native artists will be featured in the Center for Contemporary Native Art (see Survivance below), and a spectacular summer exhibition spotlights Native fashion and design.

For Deana Dartt, Ph.D., the Museum’s curator of Native American art since 2012, these exhibitions and initiatives are the result of years of collaborative efforts and a true commitment to Native artists and communities. Working closely with Native advisors, she has brought to the museum an emphasis on Native artists working today to reinvigorate the Museum’s highly acclaimed historic Native American art collection. Her goal is to more meaningfully engage visitors in the issues critical to Native American art practice now, and the unique perspectives that inform that work. Dartt says:

“We want to show the whole spectrum of artists and art practice in Indian Country, from customary or ‘traditional’ to the edgy contemporary, seamlessly woven together in a way that is meaningful to our community as a whole as well as empowering for young Native visitors as they walk through the galleries. I’m always thinking about—and always inspired by—the power of art to heal historic wounds and restore hope.”

Dartt, who grew up in southern California and is a member of the Coastal Band Chumash, earned her Ph.D. in anthropology and museum studies from the University of Oregon and served as curator of Native Culture at the University of Washington’s Burke Museum before joining the Portland Art Museum. She is one of only two Native American art curators in mainstream institutions who are of Native heritage.

In concert with the Museum’s education department, Dartt has connected the collections with Native communities through projects such as the new Center for Contemporary Native Art and Object Stories partnerships with the Native American Youth Association (NAYA) and Family Center, as well as Yup’ik community members in Bethel Alaska (see previous post “Sharing Authority/Sharing Perspectives: Native Voices”). The Museum has also enhanced online access, making the Native American collection of nearly 3,500 objects the first to be fully digitized through a $150,000 grant from the Institute for Museum and Library Services.

130608-objectstories-26 — Yup’ik/Inupiaq artist Drew Michael, whose stories are featured in Museum’s Object Stories project. Photo by Katie Basile.

Under Dartt’s guidance, the Native American collection has quadrupled its modern and contemporary holdings since 2012, adding works by exciting contemporary artists such as Wendy Red Star (featured in the Native photography exhibition) and Nicholas Galanin, the Tlingit/Aleut multidisciplinary artist. In 2017, the Museum will mount a major exhibition entitled The Art of Resilience: A Continuum of Tlingit Art, the first large-scale examination of Tlingit art whose forms have long defined the public perception of Northwest Coast Native art. It will include items from the Portland Art Museum’s 1948 acquisition of the Axel Rasmussen collection that inspired the dedication of permanent gallery space at the Museum to showcase Native American art. The exhibition will complement the world-class collection with stunning contemporary works and others to be commissioned specifically for the exhibition. Dartt remarks:

“In developing The Art of Resilience and our contemporary installations, we’re forging strong connections with the Native artists and communities. We’re bridging the past and future of Native American Art at the Museum.”

Indigenous Currents

The Center for Contemporary Native Art’s inaugural exhibition thlatwa-thlatwa: Indigenous Currents opened in October, featuring the work of contemporary Oregon Native artists Greg Archuleta, Greg Robinson, and Sara Siestreem. These three artists bring forward a strong sense of the continuum of Native cultures and artistic practices in Oregon. Each of these artists is working in traditional as well as “modern” media, but their practice is rooted in their sense of Native identity and values as integral to their roles as Native community members—not solely as individuals with exceptional talents.

entrance to the new Center of Contemporary Native Art and its inaugural exhibition

The exhibition addresses the issues these artists face in their everyday lives, as Native people challenged to assert their indigeneity in a growing urban metropolis. They all work in their own ways to educate Oregonians about the deep and rich history of this land and its rivers. Their collective goal is to make visual the ancestral memory that fuels the passion for their work—a memory largely invisible to the people who share this home. In partnering with the Portland Art Museum to bring this vision to the public, the shared goal of these three artists is to help visitors more deeply understand the art and experiences of Oregon Native people—past and present—and to more fully appreciate the unique beauty of the cultures so deeply rooted here.

For this project (among others), the Museum’s curatorial and education staff are making a conscious effort to allow the artists’ to engage the public and talk about their own work and artistic practice; rather than adopting the standard practice of Museum curators or educators talking about the artists’ work (whether through interpretive texts, publications, or public programs). The artists have been leading gallery talks in the Center to talk about their work, and the Museum has been using these videos as well as artist interviews (see below) to share this project with a public audience. In keeping with this goal, I am embedding a few of these videos below so that you can learn more about the art and practice of each artist with minimal intervention on the part of the Museum.

Survivance

In March of 2016, the Center for Contemporary Native Art will present its second exhibition featuring the work of Demian DinéYazhi’ (Diné) and Kali Spitzer (Kaska Dena/Jewish). Together, these artists will frame themes of gender, sexuality, and identity through the lens of their respective Indigenous cultural perspectives and traditional practices. Their work in the new Center will demonstrate their commitment to survivance, defined by Anishinaabe scholar Gerald Vizenor as Indigenous self-expression in any medium that tells a story about an active Native presence in the world now.

Survivance is more than mere survival—it is a way of life that nourishes Indigenous ways of knowing. DinéYazhi’ and Spitzer will create a transdisciplinary and multimedia space that reaffirms their dedication to cultural revitalization through language and social engagement—a contemporary and radical act of survivance.

RISE-Survivance-poster — RISE poster – http://burymyart.tumblr.com

Header Image: Ishmael Hope dances with Clarissa Rizal’s “Resilience Robe” during the Shx’at Kwáan dance performance during the Sealaska Heritage Institute Celebration 2014. Rizal’s “Resilience Robe” was commissioned by the Portland Art Museum, and will be an important work in the Museum’s 2017 exhibition of Tlingit art. Photo from Juneau Empire, http://juneauempire.com/local/2014-06-15/weaving-new-native-narrative-museums

Bookshelf, Museum Tech

Building Meaningful Interpretation Around Unsettling Contemporary Art

November 4, 2015 Mike Murawski 5 Comments

Written by Mike Murawski, Kristin Bayans, and Phillippa Pitts

This essay is part of the new MuseumsEtc book Interpreting the Art Museum, an expansive volume of 19 essays & case studies from experienced museum professionals sharing some of today’s most successful initiatives in art interpretation.

From November 2014 through April 2015, the Portland Art Museum hosted the installation of a complex, unsettling, and physically-immersive multimedia installation piece entitled The Enclave (2013) by Irish contemporary artist and photographer Richard Mosse. Consisting of six monumental double-sided screens installed in a darkened gallery, paired with a powerfully haunting soundscape, The Enclave presented a unique challenge for the Portland Art Museum’s education team as they tackled issues of interpretation, visitor reflection, and public learning.

In The Enclave, Mosse employs discontinued military film stock to document the largely overlooked humanitarian disaster in the eastern Democratic Republic of Congo (DRC) – in which 5.4 million people have died since 1998. In a kind of advocacy of seeing, The Enclave attempts to cast this forgotten tragedy in a new spectrum of light, to make this forgotten humanitarian disaster visible. Furthermore, Mosse aims to keep the experience as open as possible, allowing viewers to bring personal experiences, memories, stereotypes, and media images to the process of making meaning with this complex work. According to Mosse:

“The work does not prescribe a set of responses, and remains ambiguous in an unsettling and seemingly irresponsible way.”

Given these expectations for ambiguity and complexity, the museum’s education team decided to construct an extended series of meaningful opportunities for visitors and staff alike to respond to and react with the installation. These opportunities encouraged personal reflection and physical engagement within the space of The Enclave and provided open pathways for further learning. Opportunities offered incorporated a range in levels of engagement from which to choose.

This case study explores the strategies used by the museum to connect a variety of visitors with this unsettling work of contemporary art. These strategies include:

an in-gallery interpretation space designed for visitor reflection and response;
printed postcards inviting visitor written responses;
Tumblr site (http://portlandartmuseum.tumblr.com) on which the museum regularly posted visitor responses to The Enclave.

While these interpretive strategies serve as the focus for this case study, the museum also partnered with the locally-based international development non-profit organization, Mercy Corps and the Mercy Corps Action Center, whose staff facilitated workshops for museum staff and docents as well as teachers and students participating in a joint school program between the museum and Mercy Corps.

In addition, the museum hosted an extensive series of public workshops and conversations which specifically encouraged open dialogue and personal reflections paired with viewing The Enclave. Throughout these interpretive strategies, our goals were to allow for open, personal, even emotional responses to the piece; to encourage visitors to physically engage with the space of the piece; and to provide pathways for further learning, especially related to the situation in the DRC.

In-gallery interpretation space

Early in the education team’s thinking about how to facilitate visitor experience with The Enclave, it became clear that visitors walking out of the installation would need a way to work through their reactions and responses. In the absence of a tour or multimedia guide, it would fall on the content of the interpretive space to empower individuals to tackle The Enclave independently. Simply entitled Reflecting on The Enclave, the in-gallery interpretation space helped visitors transition from a state of being acted upon by the exhibition’s visual and auditory forces to having the freedom and quiet to react to what had just transpired. The space did not provide visitors with the museum’s point of view or any curatorial voice. The museum remained silent and instead provided a comfortable space for visitors to have and share their own perspectives.

Reflecting on The Enclave interpretive space, Portland Art Museum

This small “living room” space included a love seat, cushioned armchairs, and a small end table with a bin of pencils. Housed across from the seating area were five clear acrylic holders, each of which held one deck of interpretive postcards. The front side of each card displayed a still photograph from the exhibition and the backside displayed the interpretive prompts: I saw… I heard… I felt… Five cards were placed in the rack with the photograph facing forward and one card was placed in the rack with the interpretive prompts facing forward. This arrangement indicated to visitors the card’s multi-interpretive purpose. Sitting on a pedestal directly below the cards was a clear acrylic box with a slit in the lid. Cards filled out by visitors could be seen inside the box. The nature and placement of these items invited visitors to look at, pick up, write on, and add a card to those already in the box.

Attached to the side of the box was a sign inviting visitors to See what others have shared via the project’s associated Tumblr site. This information indicated to visitors that they could read others’ responses and that their responses were aggregated into an ongoing community commentary about The Enclave extending beyond the museum.

Response cards

Knowing from previous experience that cards are popular takeaways for visitors, these postcards aimed to provide visitors with an opportunity to say I saw this or I witnessed that. Therein lay one of the project’s most significant challenges. With six simultaneous screens and a 47-minute runtime, visitors emerged from The Enclave having witnessed entirely different scenarios. Some saw rolling images of stunningly beautiful landscapes. Others witnessed a funeral scene juxtaposed with a dangerous birth. A body abandoned in the grass. A sprawling internal displacement camp. Our challenge was to find the emotional or thematic touch points that could translate this immersive experience into static interpretive cards.

Our interpretive media team segmented the piece into major themes or experiences: war and conflict, the role of the photographer, nature and the sublime, Africa and the other. Cross-referencing this list with the potential photographs approved by the artist’s gallery, we chose six images that we believed could serve as touchpoints for a range of potential experiences: a sublime landscape, a military roadblock, a group of civilians, an individual soldier, a young woman, and a damaged village.

We deliberately selected images that were highly polysemic. For example, the landscape Platon echoed picturesque tropes of art history. It also could speak to environmentalism, highlight the surreal nature of the pink film stock, represent the work’s otherworldliness, or, as we saw in the response cards, embody an idea of hope. By contrast, we did not select a photograph called Madonna and Child, which featured a uniformed soldier holding a baby in the pose of the Virgin and Child. This image, while incisively poignant in highlighting the complexities of villain and victim, left little space in which the visitor could create meaning. By offering the visitor a broad range of photographs, we invited them to self-select the image that matched their experience.

Sample visitor response card from the Reflecting on The Enclave interpretation space, Portland Art Museum.

Initially, we had planned to further draw out these themes through a variety of questions printed on the verso of the cards: Who is the victim and who is the villain? What is the man on the right thinking? What about the man on the left? Due to a compressed project timeline, our initial prompts were developed without the benefit of visitor testing. Therefore we used a docent training session as an ad hoc focus group.

After standing in The Enclave ourselves and observing docent educators processing their experience, we redeveloped the prompts entirely into the three, simple, sensory-based statements: I saw… I heard… I felt… These words, which were repeated over and over in the training session, were familiar to us from educational research, particularly Harvard’s Project Zero Thinking Routines, which employed them. They provided enough guidance to bolster processing and reflection, but to still afford room for a variety of responses and types of meaning making. Moreover, by splitting the prompts into bite-sized statements, we also hinted to visitors that it was OK to have a range of responses from simple to complex, and to navigate the space on the reverse of the card in whatever way they chose.

Visitor responses

In total we printed 7,000 cards, of which around 4,000 were taken by visitors and around 500 slipped into the box in the gallery. Although each response was unique, the methods by which visitors used the cards could be categorized in three ways:

Lists: Some visitors took the prompt literally, charting what they saw, heard, and felt. They wrote in vertical columns over the words, sometimes even using lines to divide their cards into three spaces. They outlined and circled the light grey text to emphasize it. They drew lines between the printed words and their handwritten texts.

Notes to the museum: Often marked with explicit salutations to the museum or the artist, visitors used these cards to give us feedback in the form of concerns, thank you notes, and a frequent request to turn down the volume (the artist preferred the audio component of the piece to be quite loud, providing a physical experience of sound as well as of the projections).

Journaling: By making the background text light grey, we had successfully signaled to visitors that almost the entire card could be used to write or draw. Many visitors did exactly that, often writing stream of consciousness, free association, or personal reflections. Many show cross-outs and hesitations, reflecting the questioning and thinking that happened in the space. For example, one visitor wrote, “There was something about this. Something I’m not entirely sure what it was. Something about this just made my something click. All I can say is brilliant: I’m leaving with a lot to think about and a really heavy heart. But that’s what art does, right? Makes you think. Amazing.”

In terms of what the visitors wrote, we saw five overall themes emerge from the visitor responses:

Peace on Earth: Visitors who shared prayers, wishes, and hopes for those involved in the conflict. This was, interestingly, often correlated to the image Wrap Your Troubles in Dreams. In this case, visitors took the opportunity to speak directly to the woman depicted: “Sorry adout the war” [sic] or “Plz be safe.”

Cynicism and despair: Although there were uplifting moments in The Enclave, the artist did not shy away from depicting violence, destruction, and conflict. This response was almost a direct inverse of those in the first category.

Intellectual connections: These visitors related The Enclave to their prior knowledge of politics, literature, and film, bringing in comparisons to Kubrick, Heart of Darkness, Invisible Children, and others. As we know, adults learn by relating new ideas to their existing matrices of knowledge and experience. In this way, we saw them working through The Enclave, demonstrating learning and engagement as well as an interest in thematically related topics.

Self-absorbed artists: Many visitors attacked the piece, challenging the validity and morality of a white artist receiving accolades and making money by speaking for black communities and “capturing” images of black bodies.

Descriptive processing: Many visitors did not attempt to reach conclusions. They listed what they saw, heard, and felt, sometimes filling the entire card just with descriptive words.

Tumblr site

The Tumblr blog site was where all these varied responses came together. It provided a trans-temporal community in which viewers could find echoes of their own experience in the words of others. With over 100 posts shared on the site, it also provided a broader view of the museum audience (and the city of Portland) as a whole responding and reacting to The Enclave. Like the in-gallery interpretive space, the Tumblr site was designed to be as simple as possible both aesthetically and functionally. Visitors scrolled through back-to-back cards: image, comment, image, comment. As an institution, we provided no annotation or categorization. The cards were posted in a random order, free to complement or contradict their neighbors. Even the introductory text was completely neutral:

While The Enclave is on view at the Portland Art Museum, visitors are invited to reflect upon this immersive experience and share their thoughts with the museum. These are some of their thoughts.

Framed in this way, the site offered visitors validation. The museum posted, without comment or hierarchy, every type of response: those who called out Richard Mosse as a “selfabsorbed artist”; those who wrote only one or two words; and those who made spelling or grammatical errors. Viewed together, the stream emphasizes that there is no single interpretation or meaning for this work and that, in the museum’s eyes, no one viewer’s voice is more important or correct than the others’.

This approach carried inherent risks. As a department, we were committed to posting all responses, and yet aware that, given the racially charged nature of the work, we might encounter hate speech or other offensive content. There were cards that we did post that were difficult to endorse, such as one which read:

The people in this area of the continent are guided by superstition fed by rage and terror. No education or very little. No chance, no changes, no hope – only renewed conflict + murder.

Overall, however, we had only one card that we chose not to share because of its references to suicide.

In five months, our Tumblr site received a little over 1,000 page views: 10% of visitors viewed between ten and twenty response cards in a visit; 5% viewed between 30 and 40; 30% returned to the site at least once and 180 began following the museum on Tumblr. Even months after the exhibition has closed, we still gain new followers and see new reposts. Perhaps most interestingly, however, is the fact that no one card has emerged as the most shared or iconic image from the project. Although a few Tumblr users reblogged a batch of cards at once, most chose one or two, frequently non-sequential cards, to share with their followers. As virtual visitors, they selected from the diversity of responses offered, to find the few that resonated with them as individuals.

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“My intention with this work was to create a dilemma in the viewer’s heart. If some viewers were struck by the beauty of war – and sometimes war is beautiful – then, I hoped, those viewers would then be appalled by their response: by taking aesthetic pleasure from someone’s misery, pain, or death. And in that moment, perhaps they might stand back from themselves in the act of perceiving – take a moment to think.” – Richard Mosse

As contemporary art continues to challenge museum visitors in a variety of ways, it is important for museums to carefully reflect on the ways in which visitors will experience and respond to unsettling, immersive, complex, and socially-relevant works of art. In our experiences with The Enclave, having a set of interpretive strategies that allowed for individualized reflection as well as collective sharing allowed for a more meaningful experience for many visitors. The opportunities for personal reflection and extended learning offered by the museum for The Enclave have helped to anchor the museum as a museum of its place, not just a museum in its place – and these experiences might provide guidance to other museums as they plan interpretation around similarly complex contemporary art.

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This essay was republished with the permission of MuseumsEtc, and you can download a free PDF of this essay directly from their website. If you enjoy this essay, check out 18 more in-depth case studies in art museum interpretation that are part of the new volume Interpreting the Art Museum. Check out the entire catalog of museum publications available from MuseumsEtc.

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About the Authors

KRISTIN BAYANS: Interpretive Media Specialist at the Portland Art Museum, where she works cross-departmentally to create mobile, web, and in-gallery learning experiences for special exhibitions, the museum’s permanent collection, and the Object Stories project. Previously, Kristin served as Senior Educator in the Oregon Museum of Science and Industry’s Vernier Technology Lab and as an Assistant Educator for the Smithsonian’s Mobile Learning Institute. She holds an MA in Museum Studies from George Washington University and an MA in Art History from the Courtauld Institute of Art.

MIKE MURAWSKI: Director of Education & Public Programs, Portland Art Museum. Murawski earned his MA and PhD in Education from American University in Washington, DC, focusing his research on educational theory and interdisciplinary learning in the arts. Prior to his position at the Portland Art Museum, he served as Director of School Services at the Saint Louis Art Museum as well as head of education and public programs at the Mildred Lane Kemper Art Museum at Washington University.

PHILLIPPA PITTS: Associate Educator for Gallery Learning at the Portland Museum of Art in Portland, Maine, where she oversees interpretive media, adult learning, and participatory gallery spaces. Prior to this position in Maine, Phillippa served as the Kress Interpretive Fellow at the Portland Art Museum in Oregon, Lecturer and Gallery Instructor at the Museum of Fine Arts Boston, and built apps and games in museums around the country. Phillippa holds an MA in Art History and Museum Studies from Tufts University.

Spotlight on Practice

320 Hours: Slow Looking & Visitor Engagement with El Greco

July 31, 2015 Mike Murawski 8 Comments

Written by Kelsey Ferreira

By the time the painting was on its way back to its home at the Cleveland Museum of Art earlier this spring, El Greco’s Holy Family with Saint Mary Magdalene and I had spent 320 hours and four months together. As an on the-floor-interpretation assistant for the Portland Art Museum’s Education Department, I was in the gallery with the painting four days a week, interacting with visitors, experimenting with interpretive strategies, and reflecting on this 400-year-old painting. This experience gave me room to experiment with visitor engagement on the gallery floor, changed how I approach the act of looking, and influenced my teaching outside the museum.

Masterworks: Portland gallery adjacent to the Portland Art Museum's European collection galleries. Photo by Mike Murawski. — Masterworks: Portland gallery adjacent to the Portland Art Museum’s European collection galleries. Photo by Mike Murawski.

El Greco’s Holy Family with Saint Mary Magdalene came to the Portland Art Museum as a part of the Masterworks: Portland Series. Though I had seen previous works in this series as a museum visitor, I wanted to learn more about how the single painting exhibition model fit into PAM’s approach to visitor engagement. I refreshed myself on the mission of the Portland Art Museum, and of the impetus behind the Masterworks series in particular. A critical facet of the Museum’s mission is “to facilitate dialogue with diverse audiences.” What does this mean, I asked myself? And how does this series, which has brought individual works by Raphael, Titian, Thomas Moran, and Francis Bacon to Portland audiences, achieve this goal? I considered my own role as an educator on the floor with a single artwork and how I might facilitate conversation, without imposing on each viewer’s unique experience. One immediate challenge I faced was learning how to open up the quiet, contemplative space of the special exhibition gallery.

THE GALLERY

The rectangular gallery was hung with velvety grey curtains on all sides, with El Greco’s painting, spotlit, on the middle wall. Didactics and sponsor information hung apart from the painting on the remaining walls. The focus on a single artwork seemed perfectly designed to encourage the kind of slow looking we like to see in a gallery, assuming this close, prolonged looking results in a deeper understanding and a more meaningful experience between viewer and artwork. Here’s what I have in my notes (unedited) from my first day in the gallery with El Greco:

Where are these curtains from?
What do the wall texts say? What questions to they raise/answer?
Why is it so dark in here? And quiet!

While certainly not earth shattering, these initial field notes illustrate a potential tension between the goals exhibition design and those of education. The space was so quiet and almost altar-like that visitors would immediately halt their conversations, or speak in low whispers as soon as they entered. I became fixated on how to overcome the elements of the gallery– the layout, the lighting, and the decor – that seemed the antithesis of my job, which was to enliven the space through conversations about art. I struggled with how to approach visitors who, as soon as they entered the gallery, became hushed, or exited the space quickly, as if intruding. Was it okay to interrupt someone who seemed lost in thought, staring at the painting? Did I dare ask what two giggling teens found so funny about the Holy Family?

The answer was yes; I just had to locate the confidence in myself that approaching a visitor about her experience in the gallery was not an interruption, but an opening to access the work of art. I learned to use the look and feel of the space to introduce conversations with visitors about how museum design impacts how, and what, we see. I also learned that people can and will say no if they don’t want to be interrupted! I was inspired by this post by Rebecca Herz on visitor engagement and developed gallery activities that would guide viewers back to the work.

SERIOUSLY SLOW LOOKING

Whether you’re a museum educator or teach in the classroom (or do both), you’ve probably engaged in some slow looking exercises with a group. In the classroom I regularly require my art history students to study a single artwork for an hour before writing anything down, but I couldn’t remember the last time I stopped and looked for that long. Being in the gallery with the El Greco gave me the chance to challenge myself to the act of looking deeply.

detail of El Greco's Holy Family with Mary Magdalene. — detail of El Greco’s Holy Family with Mary Magdalene.

What turned out to be most remarkable about this challenge was that I didn’t have to go at it alone; being on the floor with visitors meant that I could look at the painting over and over again through many different lenses, and with a variety of different viewers and viewpoints. Many people came into the gallery and went straight for the painting, ignoring the wall text and just delving into their own interpretation. For these visitors, I became more of sounding board for their thoughts on El Greco’s unusually long forms, strong contrasts, and dynamic sky. They’d ask me questions about the piece, but were largely content to draw their own conclusions.

Others would soak up all the information they could before turning to the painting. This included wall texts and conversations about the painting, accessible in the gallery through an app called STQRY. My presence in the gallery began to feel more and more organic, and I had repeat visitors who would come back to chat about the piece, or to share thoughts they’d had while contemplating the work on their own, outside of the museum.

CREATING VALUE

The most rewarding part of this experience was my regular and direct contact with museum visitors. These interactions provided the basis for my interpretation of the painting, influenced the design of my in-gallery activities, and offered direct evidence that my work was having a meaningful impact on visitors’ experiences at the Portland Art Museum.

I shared an emotional moment with one man, Ed, a retired graphic designer who had studied painting in New York in the 1950s. He and I talked not only about the remarkable way El Greco composed his image, but also about Ed’s own struggles as a painter, relating them to El Greco’s desire for patronage, for someone to appreciate, understand, and ultimately fund his work. These are things working artists can relate to, Ed told me, when he revealed that he’d given up painting in his 30s in order to earn a living as a designer.

Betty, age 87, approached me in the gallery to share that she had first seen El Greco’s Holy Family in Cleveland when she was 18. She explained to me the impact the work had on her, even after all these years. We bonded over the tired, but so human-looking Mary, and Betty told me that over the course of her life – ending a marriage, raising three kids, struggling and finally succeeding professionally – this painting, particularly Mary, had stayed with her.

I think an interpretive guide with the painting gave people permission to talk about what they were seeing, feeling and experiencing as a result of looking at work of art. I believe these conversations shifted visitors’ expectations of a museum experience, and they certainly changed my approach to looking at and teaching about art.

BACK TO THE SURFACE

Spending so much time with one work forced me to really study and appreciate all the work El Greco was making paint do. In the gallery, I had the opportunity to talk with many people, including painters, sculptors, and writers about what they saw when they looked at the surface of the painting. We’d notice those trademark El Greco highlights, but also bits of underpainting, a rawness that pointed to process; in these discoveries the mechanics of painting became accessible and the 400 year old surface was fresh again.

These interactions inspired me to create more opportunities for creative writing and art-making in my art history classroom. Chatting with a sculptor in the El Greco gallery about form and movement, led me to experiment with an in-class activity where my students recreated 2D works in 3D with found materials. This activity initiated self-directed discussions among small groups of students about form, process and material, and allowed us to return to the work invigorated. Ultimately, I learned that facilitating visitor engagement can be as low tech as having a conversation.

Portland Art Museum's Education team saying a dramatic goodbye to El Greco on its last day on view. Photo by Mike Murawski. — Portland Art Museum’s Education team saying a dramatic goodbye to El Greco on its last day on view. Photo by Mike Murawski.

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About the Author

KELSEY FERRERIA teaches Art History, Architecture, and Design at Portland Community College. She also works with the Portland Art Museum as an Interpretation Assistant where she’s developed mobile and in-gallery learning experiences for the Museum’s special exhibitions. Both in the classroom and in the gallery, Kelsey loves experimenting with different learning strategies, and aims to facilitate meaningful experiences with works of art. She holds a BA in Art History from Willamette University and an MA in Art History from the University of Oregon.

Experimenting in Museums, Spotlight on Practice

The Creative Spiral: Evolving Practice in the DMA’s Art Spot

May 26, 2015 Mike Murawski 5 Comments

Written by Jessica Fuentes, Center for Creative Connections (C3) Gallery Manager, Dallas Museum of Art

The creative process is often described as cyclical and sometimes, when I’m in it, it can feel like I am going around in circles, ending up where I started. Hopefully, when I come back around that circular process, my ideas have evolved so though I may be in a familiar place I am truly somewhere new. Perhaps the path of the creative process is then more like a spiral, repetitious yet constantly moving forward. This concept not only illustrates an important artistic process that we want to share with visitors to the Center for Creative Connections (C3) at the Dallas Museum of Art, but also it describes the methods we employ as our space evolves. The creative process is an inspirational component of C3 and it is exemplified through the Art Spot, a hands-on art making area.

A Brief History

In 2008, the hands-on art-making area within the C3 exhibition Materials and Meanings was called the Materials Bar. With a total of eighteen standard and tall seats, the space was designed as a communal area for visitors of all ages. The Materials Bar provided a hands-on experience of the creative process engaging visitors with an inspiration wheel, videos that modeled techniques, materials that encouraged play, and a reflective label writing component. The materials provided were similar to or related to works of art on view.

In 2010, C3 presented its second exhibition, Encountering Space, which involved a complete redesign of the entire C3 and transformed the Materials Bar into the Space Bar. Though it remained a hands-on making area, the focus on the new exhibition theme was evident in the inspirational prompts and reflective labels. Prompts challenged visitors to “transform a cube of space” or “build a sculpture with positive and negative space.” The label cards not only encouraged visitors to reflect, they also introduced vocabulary about space through a word bank. Additionally, the seating was expanded to accommodate twenty-six visitors.

In 2012, C3 transitioned away from themed exhibitions and towards a more fluid process of rotating works of art. Along with our process, the physical space changed, reflecting the end of Encountering Space and the beginning of a simplified graphic identity to reflect the DMA brand. With additional seating for a total of forty-four visitors, the area was renamed the Art Spot: Anytime art-making for everyone. Since then, we have experimented with different approaches. For a year we focused on one work of art, Family Portrait 1963 by Martin Delabano. Although we changed the materials and prompt every couple of months, they always related back to the work of art. The following year we explored the broader idea of creativity. We provided unconventional and everyday materials (like red plastic cups, spoons, paperclips, and twist ties) and challenged visitors to make something new and unexpected with them. More recently we have made connections between the Art Spot materials and our wall of visitor-submitted images with themes like Textual Awareness or Flowers.

Commonalities and Spiraling Forward

For me, the creative process can be simplified to four steps: inspiration, exploration, creation, and reflection. With each iteration of the making area in C3, we come full circle. We start with an idea—a theme like materials, space, or creativity— or a work of art. Next, we explore the possibilities of that idea and play with what it might look like. Then, we construct it for visitors to experience, and finally we reflect on the actual visitor experience. Over the years, the various iterations are in many ways similar, but with each new endeavor we learn and revise. In each iteration we were inspired by visitors, and hoped to inspire visitors — as art museum educators, we place an importance on encouraging visitors to connect with works of art. Furthermore, the area has always been about three-dimensional making and the creative process. In our upcoming redesign, we are sticking with these tenants, but are approaching them in different ways.

In the past we strived to inspire participants with the art on view in the Center for Creative Connections, though we found this can be difficult when the works of art are not directly adjacent to the making area. Often visitors come straight to the art-making area without looking at the works of art or, if they spend time looking at works of art, they may not be thinking of those objects when they arrive at the making area. When we installed Family Portrait 1963 directly in the Art Spot, we hoped that visitors would be more prone to draw inspiration from the work. We found that despite its positioning and large size, it quickly gets lost behind a sea of visitors when the Art Spot is full.

Art Spot with “Family Portrait 1963” and crowd of visitors

In the upcoming redesign, we are installing more works of art in the Art Spot and are strategically placing them near the tables where participants will be creating. Furthermore, the cases housing these works will have prompts directly on the glass to provoke thought and discussion about the materials, design, and process. These kinds of prompts can help visitors get into the making mindset, a way of critically looking at and exploring materials.

Also, our approach to choosing works of art has shifted. In the past we chose works of art that exemplified a concept and might inspire visitors to create. This time we are taking our inspiration from our visitors. Over the past few years we have documented the kinds of creations made at the Art Spot. We know that, regardless of the theme or materials, there are common items that are made: rings, animals, flowers, hats, and woven objects. So, we started with those observations and chose works of art that visitors might more easily relate to and that had some evidence of both the materials and the method of making.

LEFT: Pre-Columbian Single-Spout Strap-Handle Vessel from DMA collection. RIGHT: visitor creation displayed in Art Spot

Finally, we will continue to encourage the creation of three-dimensional objects, but rather than having one set of materials, we will offer different materials at different stations that relate to the nearby works of art. This will offer some variety so that visitors have more options.

Looking Ahead

When the Art Spot reopens in the next week, we will continue to ask for visitor input and revise, because being an experimental space means that we are constantly evolving through the creative process. We will document the creations visitors make; read the reflective statements they write; talk with them about the works of art, the materials, their creations, and their overall experience to get a sense of what aspects of the new design are working and what we may revise.

How Do You Do It? Share Your Thoughts

How would you describe your creative process?

How do your programs, activities, and gallery spaces change and evolve?

Share your thoughts with us in the comments section below, and let’s collectively reflect a bit more on our planning and reflection processes for these types of creative, experimental spaces in museums.

Museum Tech

Embracing a Digital Mindset in Museums

October 23, 2014 Mike Murawski 2 Comments

Written by Mike Murawski

Reposted from CODE | WORDS, an experimental publishing project on Medium exploring emerging issues concerning the nature of museums in light of the impact of digital technologies on society. This collection of essays has since been published in book form by Museums Etc.

As the AMC series Mad Men aired its midseason finale back in May 2014, more than two million viewers were graced with an unexpected song and dance performance from senior advertising executive Bert Cooper, played by actor and past Broadway star Robert Morse. In this musical equivalent to hitting the pause button on a much anticipated final season that does not resume until next spring, Morse crooned the lyrical lines first written in 1930: “The moon belongs to everyone; the best things in life are free.”

For me, it was certainly one of the most intriguingly beautiful and surprising moments on television in recent years. The song comes during the last two minutes of an episode in which the daily dramas of the show’s characters are laid on top of, and intertwined with, the 1969 Apollo 11 moon landing. At one point in the episode, everyone gathers around a television, wherever they are, to watch Neil Armstrong take that small step onto the surface of the moon — engaging in one of the most memorable shared human experiences of the 20th century (an estimated 600 million people worldwide were watching the moon landing live on television at that very moment).

Harry, Pete, Peggy, and Don watch the moon landing on television in their hotel room. Episode 7, Season 7, Mad Men (AMC). Photo from http://www.vulture.com

Technology, engineering, and new media undeniably acted to create a profound connection. In her Los Angeles Times column about the Mad Men episode, Meredith Blake wrote:

“It was an unexpectedly hopeful hour of television, one that reaffirms the possibility of positive collective experience while contradicting the notion that technological progress must come at the expense of human connection.”

This perspective has particularly resonated with me at a time when I have been grappling with the effects of digital technologies and media on the educational role of museums. Are my own core values of human connection, shared experience, and community co-creation a part of the digital transformation happening in museums? When we’re overly suspect of digital technologies, are we missing out on a greater opportunity to embrace a ‘digital is everywhere’ mentality—a mindset that brings together thinking about digital technologies and the new ways in which humans connect, share, and learn in a digital age?

Yes, and yes.

Well …. how did I get there?

In May 2013, I gave a talk at the Museum of Contemporary Art in San Diego (followed by a short thinking piece online) entitled “Museums Un/Plugged: Are We Becoming Too Reliant on Technology?” that explored my uncertainties about the growing emphasis on technology in museums. Far from being anti-technology, I was, however, exploring some burning questions I, myself, had about the role of digital technology in museum learning and visitor engagement through the polemical dichotomy of ‘plugged in’ versus ‘unplugged.’ Among many questions, I asked:

“As we focus more and more on digital and online experiences, are we sacrificing any of the human-centered elements that have been at the core of museum education for more than a century? If your museum lost power, how would that affect the learning experiences in the galleries and across programming?”

After seeing some museums investing more in a single digital project than other museums have in their entire annual operating budget, I was genuinely concerned that we might be losing sight of the basic ‘unplugged’ human interactions at the core of learning that allow these institutions and their collections to have public value and mean something to the communities they serve. I even wrote, “when I head into the galleries to facilitate a learning experience, technology often falls away and I find myself focusing entirely on the analog elements of museum teaching.”

Yet, I have come to realize that we can no longer unplug the effect of digital technologies and Internet culture on the ways we think about and re-imagine museums today. If the lights go out in the museum and all the WiFi hotspots and screens go dark, we might lose the physical technology infrastructure, but we do not lose the powerful participatory, networked, open source culture that has taken root in our audiences and communities in the 21st century. In this regard, digital technology cannot simply fall away.

In the 2014 Let’s Get Real 2 report developed from the second Culture24 Action Research Project involving 22 arts and cultural organizations, experts from across the field noted that institutions are struggling to embrace the new realities of audience behavior (via the web, mobile devices, social media, etc.). Jane Finnis, Project Lead, remarks in her foreword to the report:

“this challenge is absolutely not about technology, which we are often guilty of fetishising as a solution to problems. It is first and foremost about audience and the ways in which digital technologies are changing their behaviours: at work, at home, on the move, learning, playing, questioning, socialising, sharing, communicating. Forever.”

For museums in the 21st century, becoming more aware and responsive to these changes requires a shift in thinking at all levels — a shift that embraces a wider ‘digital mindset.’ This approach envisions a deeper fluency and understanding of web behaviors, mobile behaviors, and social media behaviors across all areas of museum practice, rather than relegated to the IT, online collections, or website functions of a museum. In her core essay from the 2014 Sharing is Caring anthology (a must read, by the way) entitled “This Belongs to You: On Openness and Sharing at Statens Museum for Kunst,” Curator of Digital Museum Practice Merete Sanderhoff sets out to define “a new foundation for our work, one that comprises digital infrastructure and a digital mindset in equal measure” (23). She continues:

“Technology should not govern the museums’ work. But in order to learn and understand how we can use new technologies and benefit from the opportunities they open up for us, we must explore and incorporate not just technologies themselves, but also the changes in behaviour and expectations they prompt in users. We must think like users.”

So how might we begin to think more like users, and see our audience as users, as well?

Be More Open

With the rise of the Internet, the phrase ‘open source’ began as a way to describe open access to software source code and the collaborative model for how it is developed. Key elements of this development model have been: universal free access and redistribution of the source code, an openness for users to modify and adapt that blueprint in any way desired, and an emphasis on transparency and collaboration.

In museums today, one of the direct effects of this open source movement can be found in the ways through which institutions have released their collection data. As the OpenGLAM (Galleries, Libraries, Archives, and Museum) initiative coordinated by the Open Knowledge Foundation asserts:

“The internet presents cultural heritage institutions with an unprecedented opportunity to engage global audiences and make their collections more discoverable and connected than ever, allowing users not only to enjoy the riches of the world’s memory institutions, but also to contribute, participate and share.”

screen capture from RijksStudio, www.rijksmuseum.nl/en/rijksstudio, 17 October 2014 — screen capture from RijksStudio, http://www.rijksmuseum.nl/en/rijksstudio, 17 October 2014

In 2013, the Rijksmuseum released 150,000 copyright-free, high resolution images of public domain works — one of several art museums that have made collection data and images openly available online. But they have gone beyond simply releasing images and data, and actively encouraged people to share their collection, remix the artworks to create personalized collections, print reproductions (including everything from posters and canvas prints to coffee mugs and bed covers), and allow artists free reign to use these images to create something new. As of October 2014, visitors had created more than 169,000 new virtual exhibitions through the RijksStudio web platform. Ed Rodley’s recent CODE | WORDS essay “The Virtues of Promiscuity” lays out an interesting case for museums like the Rijksmuseum being promiscuous with its collection.

Pushing open use of a collection even farther, in January 2014 the Walters Art Museum hosted its second Art Bytes hackathon to bring together technology and creative communities to use the museum’s rather new API to create games, Twitter bots, scavenger hunts, 3D prints, web apps, e-books, digital docents, etc. This competition not only utilized the collection data to inspire community-wide creative rethinking about the Walters, but it led to a whole series of incredible adaptations, recreations, and visitor experiences with the collection at the core.

One of Denmark’s leading IT lawyers, Martin von Haller Grønbæk, writes in his essay “GLAMourous Remix: Openness and Sharing for Cultural Institutions” from the 2014 Sharing is Caring anthology:

“All cultural institutions should endeavor to be as open as possible in the sense that as many people as possible should have the easiest access possible to the institution’s content. At the same time the institution should seek to ensure that the freely available content is shared, enriched, and processed by users, whether they are citizens, students, scholars, researchers, or commercial ventures.” (142)

If we think of the concept of ‘open’ in the broadest way possible (beyond releasing collection data), it has the potential to challenge museums to let go of some of their control and the limitations that come with this control. Embracing a mindset of openness changes the way we think about museum practice, inspiring a more participatory mentality focused around creating, transforming, and adapting — without the traditional restrictions that have limited forms of public cultural learning.

Redefine Authority

“With the web has come a new collaborative approach to knowledge generation and sharing, a recognition of multiple perspectives, and an expectation by users that they will be able to contribute and adapt/manipulate content to meet their own needs.” (Graham Black, Transforming Museums in the 21st Century, 6)

A hundred years ago, people relied on museums as a repository for the knowledge and information related to its cultural collections. If you wanted to learn more about the artists, artworks, cultures, and places of its collection, you walked inside a museum’s grand halls of knowledge. Today, that has completely shifted. Visitors can access far more information through their smartphone or mobile device than any museum could ever hold (as of October 2014, 87% of people in the US use the Internet, 67% own smartphones, and they have access to more than 672 billion gigabytes of data from more than 1 billion websites).

During a visit to the Nelson Atkins Museum of Art in Kansas City, I found myself sitting in front of an amazing Franz Kline painting entitled “Turin” in their Abstract Expressionism collection. While the pithy 98-word unattributed ‘voice of god’ label offered a few tidbits (“Kline used commercial house paints,” and that the painting was “named after a city in northern Italy”), I quickly went to my iPhone to search for more—I was hungry for more. From the 350,000 Google search responses, I instantly found videos, photos, Wikipedia entries, curatorial essays, poetry, music, visitor comments, slow looking reflections, and links to dozens of other museums that had works by Kline in their own collections. While I may have been standing in the Nelson Atkins building, I found myself reaching outside of its walls and connecting digitally with a wide distributed network of authorities and communities of knowledge—even sharing my own content to this mix with tweets and Instagram photos. When I sat down with docents in front of this painting for deeper conversations, we opened up further layers of thoughts, insights, and questions that were not part of the authoritative knowledge repository of the museum.

We have rapidly moved out of the era of passive consumption of content selected by a few experts, and museums now have an opportunity to actively reshape their own authority in this new equation. The digital age does not negate the authority of museums and curatorial expertise, but, rather, it puts this authority in public conversation and dialogue with a wider network of knowledges, voices, and experiences. Cultural authority is not something solely established by a didactic label, curatorial essay, or published catalog; it is negotiated through discussion and collective participation, and shared with our community and the users (yes, I said ‘users’ instead of ‘audience’). with which we connect. In his 2009 essay “A Manual for the 21st Century Gatekeeper,” New York-based curator Michael Connor explores the ways in which the internet, social media, and new collaborative ways of working are fundamentally changing the relationship between arts organizations and their audiences. He writes:

“A curator’s authority pales in comparison to the audience’s vast collective stores of knowledge and passion. How can gatekeepers redefine their role in ways that harness the power of the audience without losing the sense of subjectivity and personal risk that lie behind aesthetic decisions?”

As museums work toward sharing authority, they can begin to allow for the voices of specific communities and the public to be heard inside the walls of these institutions—to speak for themselves. In her guest editor preface to the July 2013 issue of the Journal of Museum Education focused on this theme of “shared authority,” Elizabeth Duclos-Orsello includes a powerful quote from historian Karen Halttunen that relates to the role museum staff play as workers in these public institutions:

“We [must] divest ourselves of the special authority sometimes granted to us … [and we must] enter democratic partnerships with other members of our communities.”

jars — Photo of Memory Jar Project, Santa Cruz Museum of Art and History, http://museumtwo.blogspot.com/

For me, the Memory Jar Project a couple years ago at the Santa Cruz Museum of Art and History really stands out in terms of a museum working to renegotiate traditional, monolithic structures of authority (using a ‘digital mindset’ in an analog way). Part of a larger community-sourced exhibition project called Santa Cruz Collects, visitors were invited to ‘bottle up’ a memory in a jar, label it, and leave it as part of this exhibit to share with others. The Portland Art Museum’s Object Stories initiative also continues to strive toward shared authority and multiple voices (see “Sharing Authority/Sharing Perspectices: Native Voices”). By redefining authority through these processes of co-creating knowledge and meaning with the community, a museum has the potential to be far more than just a place that holds and disseminates knowledge.

Get Connected

At the core of the digital age are new ways of relating to one another, new ways of interacting, new kinds of groups, and new ways of sharing, learning, collaborating, and connecting. In their 2012 book Networked: The New Social Operating System, Lee Rainie and Barry Wellman argue that the large online social circles of familiar platforms such as Facebook, Twitter, Pinterest, etc. actually expand opportunities for learning, problem solving, and personal interaction. Their work at the Pew Internet Project and the NetLab (especially research for the Connected Lives Project) suggests that digital technologies are not isolated — or isolating — systems, but rather networked systems built upon these social networking platforms as well as mobile device technologies.

“People’s relationships remain strong — but they are networked. Neighbors, and neighborhoods still exist, to be sure, but they occupy a smaller portion of people’s lives. It is hard to borrow a cup of sugar from a Facebook friend 1,000 miles away, but it has become easier to socialize, get advice, and exchange emotional support at whatever distance. Where commentators had been afraid that the internet would wither in-person ties, it is clear that they enhance and extend them.”

Through countless digital projects and social media activities, museums are tapping into global networks and becoming more connected to this growing virtual community (that, in many cases, actually has a strong relationship with a museum’s physical community). As Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art, stated in a 2014 New York Times piece, “We live not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.”

Through the Portland Art Museum’s #captureParklandia project, we were able to effectively explore the interconnected network of interest-based social media communities (via Instagram) and the physical communities in Portland itself. The overall reach of this project through Instagram was far larger than the museum’s annual in-person attendance, motivating us to rethink how we define our audiences and the new ways in which we might bring them together through moments of exchange. Rob Stein explores related ideas in his CODE | WORDS essay “Museums… So What?”, writing:

“… the face-to-face dialog that happens in real life at the museum is critically important, but I keep thinking about all the ways we could enhance and improve this dialog digitally and online. What if we considered how we might detect when meaningful discourse happens in our social media and online activities?”

The Question Bridge project is a particularly powerful example of using digital technologies in a participatory way to bring people together in dialogue and exchange. Organized by artists Chris Johnson and Hank Willis Thomas in collaboration with Bayeté Ross Smith and Kamal Sinclair, this innovative transmedia art project aims to facilitate a question-and-answer dialog between black men from diverse and contending backgrounds and create a platform for representing and redefining black male identity. In addition to its online interactive site, the project has been installed at over 25 museums and galleries, including the Brooklyn Museum, Fabric Workshop and Museum, Milwaukee Art Museum, Oakland Museum, Cleveland Museum of Art, the Exploratorium, and the Missouri History Museum, and includes a multiple-screen video installation as well as a youth development curriculum and specialized community engagement events. The project (about which I encourage you to learn more) is all about dialogue and listening, and it taps into both technology and a digital mindset in order to enhance the connective and collective experience of participants in a digital age.

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In her book Museums in the Digital Age, Susana Smith Bautista discusses how notions of place, community, and culture are changing for museums in the digital age. In her conclusion, she writes:

“If museums are to remain relevant, vital, and meaningful, then they must adapt to a changing society, which means not only recognizing and incorporating new digital tools for communication, but more importantly, recognizing the changing needs and aspirations of society as reflected in their communities of physical and virtual visitors.” (225).

As the behaviors of our audiences and communities change, so do the ways in which they learn. A core part of this digital transformation in museums (see “Museums Morph Digitally”) involves expanding our concepts of learning and engagement to be responsive to an Internet culture defined by participation — and not just ‘participation for the sake of participation,’ but as serious involvement in the deep, connected forms of cultural and creative learning that can occur with museums.

Embracing a digital mindset of openness, participation, and connectivity allows museums the chance to extend the boundaries of what is possible, and serve as sites for profound human connection in the 21st century—in much the same way that new technologies brought people together for that powerful shared moment 45 years ago to witness Neil Armstrong’s ‘giant leap.’

After all … the moon belongs to everyone.

Ten thousand spectators gathered to watch giant television screens in New York’s Central Park and cheer as astronaut Neil Armstrong took humanity’s first step on the moon on July 20, 1969.

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UPDATE

On November 12, 2014, the NAEA Museum Education Division hosted a Peer2Peer Hangout that focused on these ideas of ‘digital mindset’ and ‘digital museum practice’ with Ed Rodley, Chelsea Kelly, Michelle Grohe, and Juline Chevalier. It was a lively conversation with lots of good questions from people watching live. View the video archive of this Hangout below:

Sources

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3D Printing and Rodin?

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1. Put users first

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3. Reimagine the audio guide

4. Start small, dream big

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ABOUT AUTHOR

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Year in Review: 5 Most Popular Posts of 2015

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Indigenous Currents

Survivance

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“The work does not prescribe a set of responses, and remains ambiguous in an unsettling and seemingly irresponsible way.”

In-gallery interpretation space

Response cards

Visitor responses

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THE GALLERY

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CREATING VALUE

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A Brief History

Commonalities and Spiraling Forward

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Well …. how did I get there?

Be More Open

Redefine Authority

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A Forum for Reflecting on Practice

**2. Don’t just build for accessibility**