Tag Archives: visitor engagement

Shifting the Focus of Docent Training Toward Social Discourse

Written by Andrew Palamara

Earlier this year, I started a series of in-gallery workshop sessions for docents at the Cincinnati Art Museum (CAM) as a complement to their lecture-based training. The workshops, repeated four times each month, focus on topics and themes related to the process of gallery teaching. Previously, the CAM docents did not have an outlet for continually examining object-based teaching methods. They have received a lot of training on content, but not as much on methods for sharing their learning experience with visitors. We talk a lot about the importance of questions and methods for more active participation, but we also explore the connections between the museum’s permanent collection and current social and cultural issues. One of the first social issues that I decided to address was the American perception of Islam.

Muslims have been at the forefront of public discourse since the terrorist attacks of September 11, 2001. Much of that discussion has been based out of fear and anger, leading some Americans to adopt distorted views of Muslims and the religion of Islam. Considering the tone of the rhetoric from this year’s presidential election, it is an issue that unfortunately does not have an end in sight. However, museums like the CAM display art from the Islamic world that allows museum educators and docents the opportunity to use the power of art to emphasize the positive and uplifting aspects of Islam.

I collaborated on these workshops with Shabana Ahmed, a member of the Islamic Center of Greater Cincinnati, because I wanted to make sure there was a Muslim voice in the conversation. Shabana serves as a volunteer to the Islamic Center, so it was also fitting to have someone who could relate to a docent’s experience as a volunteer. Though the workshop format was slightly different from the format Shabana uses with the Islamic Center, she was flexible and open to ideas.

I had a few objectives in mind. The first was to create an environment in which docents felt confident to participate. Instead of overwhelming the docents with terminology and history, Shabana and I focused on the essential facets of a Muslim’s faith. In that spirit, we also wanted to focus on the human element of art from the Islamic world. As an encyclopedic museum, the CAM is dedicated to celebrating art from various cultures. By humanizing the religious practices of Muslims and the processes of the artists that made the objects we see at the museum, it becomes much easier to see the similarities between Islam and other cultures.

Each workshop was roughly an hour long with an average of twelve docents in attendance. We stationed ourselves outside of the CAM’s mihrab from Central Asia. Shabana used the first half-hour to outline the core beliefs and tenets of Islam as a base for the discussion. When speaking about her experiences as a Muslim, Shabana wasn’t afraid to inject a little humor (it was pretty difficult for her to sell the perks of fasting to her children during the dog days of a summer Ramadan). In the second half, the docents split up into groups of three or four and I gave each group a hypothetical tour scenario related to the mihrab. Some of the scenarios included:

  •     You ask a group of third grade students, “What do we know about Islam?” A student raises his hand and says, “They’re the bad guys on TV.” How do you respond?
  •     After explaining the function of a mihrab in a mosque, a visitor asks, “Why is this considered art?”
  •     On a school-group tour, you overhear another docent telling her group that the people that made the mihrab “are not the terrible Muslims you read about on the internet.” What do you do?

After each group deliberated for a few minutes, we reconvened to share responses and ideas. Much of our discussions across all of the workshops revolved around maintaining open dialogue with visitors, and many docents noted the importance of the human element in the mihrab. One docent noted that, “art is integral to us.” Another mentioned that it was important to celebrate the unique qualities of Islam and connect it to shared elements from other cultures. We also talked about the consequences of characterizing Muslims as good or bad. Museum educators are increasingly adapting to the role of facilitator rather than speaking as an authority on a specific culture or artist. In terms of Islam, referring to good and bad Muslims flirts dangerously with honoring the association between Islam and terrorism where there is none.

There were some tense moments as well. Some docents balked at the thought of engaging in a  conversation about the religion; their role is to strictly talk about art. While I don’t advocate for docents to get into political arguments with visitors, it is practically impossible to separate the culture and religion from the artwork, just as there are essential societal and historical contexts to artworks that remain obscured or overlooked. Other docents had trouble responding to the hypothetical scenario involving an offensive remark from a fellow docent. They said they couldn’t believe that a docent would say something like that (indeed, it has unfortunately happened before).

My hope is that this is a sign of things to come. We all understand the power of visual art combined with an open dialogue. The challenge before us is how to incorporate new, and sometimes unsettling elements into the fold. This year, I have plans to lead workshops on empathy, a subject many museum educators are invested in, and society’s views on the human body. I have also had preliminary discussions with a colleague about a workshop on LGBTQ issues. It is exciting and daunting all at once. But as this year’s election has shown us, our challenges have become clearer than ever. It’s time that we embrace them.

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About the Author

andrew-palamaraANDREW PALAMARA is the Assistant Director for Docent Learning at the Cincinnati Art Museum (CAM). In this role, Andrew oversees the training, recruitment, and evaluation of the CAM docents. Prior to joining the CAM, he worked in education at the Dallas Museum of Art and MASS MoCA. He holds a BFA in Graphic Design and Illustration from Belmont University and a MA in Education from the University of North Texas. When he’s not at the museum, Andrew is most likely playing music or coaching his high school soccer team.

 

The Urgency of Empathy & Social Impact in Museums

Written by Mike Murawski

“We are in more urgent need of empathy than ever before.”

This quote has been on my mind often over the past days, weeks, months, and sadly, years—as senseless acts of violence and hatred hit the headlines at a numbing pace of regularity.  This past Friday was no different, as we all awoke to the horrific news from Dallas, during a week when the country was already reeling from news of the deaths of Alton Sterling and Philando Castile.  We’re also seeing an alarming spike in hate crimes and xenophobia in the UK after ‘Brexit’ that correspond in unsettling ways to divisive rhetoric and acrimonious tone of Republican nominee Donald Trump’s presidential campaign.  All of this as we are still processing the Pulse nightclub attack in Orlando, where 49 individuals lost their lives.

I think in moments like these, it’s important for museums—and the people who work for them—to pause and reflect on the roles that we serve within our communities. Yes, museums are institutions that hold collections. But they can also serve a powerful role with our communities as active spaces for connection and coming together, for conversation and dialogue, for listening and sharing. Museums can be spaces for individual stories and community voices. They can be a space for acknowledging and reflecting on differences, and for bridging divides. They can be spaces for growth, struggle, love, and hope.

The words at the beginning of this post come from Roman Krznaric, author of Empathy: Why It Matters, and How to Get It and founder of the Empathy Library. Krznaric is among a growing chorus of voices who see an urgent need for empathy and human understanding in an era too often marked by violence, hatred, resentment, self-interest, and toxic political and social debates. In his TEDx Talk “How to Start an Empathy Revolution,” he defines empathy:

“Empathy is the art of stepping into the shoes of another person and looking at the world from their perspective. It’s about understanding the thoughts, the feelings, the ideas and experiences that make up their view of the world.”

In September 2015, Krznaric put these ideas into practice in the realm of museums with the development of  the Empathy Museum, dedicated to helping visitors develop the skill of putting themselves in others’ shoes. Its first exhibit, “A Mile in My Shoes,” did quite literally that, setting up in a shoe shop where visitors are fitted with the shoes of another person, invited to walk a mile along the riverside while being immersed in an audio narrative of this stranger’s life, and then write a short story about it. With contributions ranging from a sewer worker to a sex worker, the stories covered different aspects of life, from loss and grief to hope and love.  

Photo of stories written by visitors participating in the "A Mile in My Shoes" exhibit
Stories written by visitors participating in the “A Mile in My Shoes” exhibit, Empathy Museum. Photo from http://thecuriouslives.com/

Developing empathy has the potential to create radical social change, “a revolution of human relationships,” Krznaric states.  So how can we spark this empathy revolution in museums?

Museums Are Us, Not It

I want to start by making an important foundational point about how we talk about museums.  When we talk about them only as brick-and-mortar institutions or as ‘it’, it becomes easier to distance ourselves from the human-centered work we do.  So it’s absolutely essential to remember that museums are made of people (yes, just like Soylent Green): from directors, board members, patrons, and curators to educators, guest services staff, registrars, conservators, security guards, volunteers, maintenance and facilities workers, members, visitors, etc.  I am reminded of this by the Director of Learning at the Tate, Anna Cutler, whose memorable 2013 Tate Paper discussed institutional critique and cultural learning in museums.  In it, she quotes artist Andrea Fraser:

“Every time we speak of the ‘institution’ as other than ‘us’ we disavow our role in the creation and perpetuation of its conditions.”

This is an important basis for any discussion of empathy and museums, since it defines the vision, mission, and work of a museum as the vision, mission, and work of the people who belong to that museum.  So if we, myself included, say “museums must be more connected to their communities,” we’re really talking about what the people that make up the museum need to focus on – being more connected to our communities. We are inseparable from the institution, in other words. Any critique of museums is a critique of us; and any change needing to happen in museums is, therefore, a change that needs to start with us.

The Growing Role of Empathy in Museum Practice

Krznaric’s work with the Empathy Museum is but one small example of the types of civically-engaged, human-centered practices that have been instituted in an effort to expand the role that museums serve in building empathy and human connection in our communities.  Staff working for museums across the globe are launching new efforts to bring people together, facilitate open dialogue, and elevate the voices and stories of marginalized groups to promote greater understanding.

For example, I continue to be amazed and inspired by the Multaqa project developed last year by Berlin’s state museums, which brings in a group of refugees from Iraq and Syria to serve as Arabic-speaking guides. The project title, Multaqa, means “meeting point” in Arabic.  The tours are designed to give refugees and newcomers access to the city’s museums and facilitate the interchange of diverse cultural and historical experiences.  The tours have been so popular, according to a recent report, that the organizers are looking to expand the program to include “intercultural workshops, which the Berlin public can also participate in.”

Here at the Portland Art Museum, the Object Stories initiative (which began back in 2010) has continued to embrace storytelling and community voices here in Portland.  A recent exhibition that opened earlier this year featured powerful stories and personal objects from the local refugee community.  The exhibition was co-created with Portland Meet Portland, a local non-profit focused on welcoming immigrants and refugees arriving in our city by creating mutually beneficial mentoring opportunities that promote cross-cultural learning, enhance work skills, and build trust.

The work of Portland Meet Portland and this Object Stories exhibition helped to highlight the important contributions that  immigrants and refugees bring to their new homes here in Oregon, and also offered this area’s longer-term residents an opportunity to learn from these newcomers—their stories, resilience, and unique cultures. Visitors to the gallery (probably around 60,000 people) had the opportunity to listen to participants’ stories, leave a welcome message for these storytellers, and learn more about advocacy efforts and local non-profits working with immigrant and refugees in Portland (which ranks 11th among US cities resettling international refugees).

Photo of Object Stories gallery during exhibition "Person, Place, Thing: Objects and the Making of a New Life."
Photo of Object Stories gallery during exhibition “Person, Place, Thing: Objects and the Making of a New Life.” Photo by Cody Maxwell.

The Canadian Museum for Human Rights, an inspiring institution in so many ways, currently houses six different exhibits that explore the tragic story and legacy of the Indian Residential School system, one of Canada’s most pressing human rights concerns. As a national museum and hub of human rights education, the Museum has an important role to play in efforts towards reconciliation between Indigenous and non-Indigenous people in Canada. As is stated in the 2015 summary report of Canada’s Truth and Reconciliation Commission (TRC): “Through their exhibits, education outreach, and research programs, all museums are well positioned to contribute to education for reconciliation.” The team at the Canadian Museum of Human Rights is also working to keep the conversation alive and involve the voices of its communities, especially through its “Share Your Story” project that allows anyone to record their own story about human rights or listen to the individual experiences of others.

In their book Cities, Museums, and Soft Power, Gail Dexter Lord and Ngaire Blankenship discuss the human social behaviors of bridging and bonding that museums have the distinct potential to promote and amplify, especially through public programs, education, and exhibitions.  Their final essay offers a comprehensive set of strategies for how museums can be of greater value to their cities and communities:

“Museums and cities have a strong role to play together in bridging and bonding. They bring people together at similar life stages … or with identity in common … where they can share their experiences. Museums also bridge among identities, offering a public place to bring different groups together around similar interests.” (p. 222)

The International Museum of Folk Art’s Gallery of Conscience, inaugurated in 2010, serves as truly unique and visionary example of how museums are experimenting in this area.  The Gallery’s goal is to be an agent of positive social change by engaging history, dialogue, and personal reflection around issues of social justice and human rights. Since the gallery’s inception, exhibitions in this space have explored how traditional artists come together in the face of change or disaster to provide comfort, counsel, prayer, and hope through their art. This focus has earned the space membership in the International Coalition of the Sites of Conscience.

Exhibitions in the Gallery of Conscience are “community-driven, co-created, collaborative, participatory, and cumulative,” according to a press release. “Visitors and community members become part of the conversation from the very beginning—helping to shape the exhibitions and contribute to the dialogue throughout the exhibition’s run.” In 2013-14, the Gallery’s exhibition “Let’s Talk About This” focused on folk artists’ responses to HIV/AIDS through  artist and visitor participation, community programs, and a digital storytelling project with LGBTQ youth developed in partnership with N’MPower and Youth Media Project.  The oral histories that were collected were incorporated into the exhibition through listening stations, and also became part of the dialogue-based programs related to the exhibition.

The Gallery of Conscience at the Museum of International Folk Art and N'MPower worked with Youth Media Project mentors to record digital oral histories of the radio show Audio Revolution!
The Gallery of Conscience at the Museum of International Folk Art and N’MPower worked with Youth Media Project mentors to record digital oral histories of the radio show Audio Revolution! Photo from http://www.sitesofconscience.org/

Building a Broader Culture of Advocacy

The type of museum practice I’ve highlighted is certainly not new.  Many of us read about this work in museum blogs (such as Incluseum, Thinking About Museums, Visitors of Color, Queering the Museum, Brown Girls Museum Blog, etc.) and emails from the Center for the Future of Museums or Museum Hack. Many of us work on programs like these ourselves. But what concerns me is that across much of this practice, I find a lack of a broader institutional culture of support.  Too many community-based projects like the ones I mention above end up being relegated to education staff, isolated from the core mission of an institution, or left entirely invisible.  And this lack of supports extends beyond the walls of the museum. When journalists, scholars, and critics write about museums and exhibitions, they frequently ignore or denigrate the spaces that invite visitor engagement and community participation.  There are even individuals in my own field of museum education who refer to empathy-building practices and affective learning strategies as too “touchy feely.”

We museum people need to work together to build a stronger, collective culture of support and advocacy for museum practice based in empathy, inclusion, and social impact. This is some of the most meaningful, relevant work happening in museums right now. People across our institutions—not just educators but directors, curators, marketing staff, board members, donors, etc.—need to be publicly and visibly proud of the programs, exhibitions, and projects that actively embrace individual stories, dialogue about provocative questions, and the diverse and rich lived experiences of those living in our communities.  More comprehensive support for this work can lead to an expanded focus on social impact and community engagement in a museum’s strategic goals and mission, in its exhibition and program planning process, and in its allocation of resources.

So let’s all be more proud of the work we’re doing in museums to bring people together and learn more about ourselves and each other — from tiny one-off gatherings and events to much larger sustained initiatives.

Time for an Empathy Revolution in Museums

How do we start an empathy revolution in museums?  How do we more fiercely recognize and support the meaningful work that museum professionals are already leading to support open dialogues around the challenging, relevant issues of our time? And how do we radically expand this work to build a stronger culture of empathy within museums — one that measures future success through our capacity to bring people together, foster conversations, and contribute to strong and resilient communities?

In 2013, the Museums Association of the UK launched its Museums Change Lives campaign, establishing a set of principles based on research, conferences sessions, online forums, open public workshops, and discussions with charities and social enterprises.  I  think the core principles they developed from their vision for the social impact of museums (a must read!) are worth sharing to move this discussion forward and enact change:

  • Every museums is different, but all can find ways of maximizing their social impact.
  • Everyone has the right to meaningful participation in the life and work of museums.
  • Audiences are creators as well as consumers of knowledge; their insights and expertise enrich and transform the museum experience for others.
  • Active public participation changes museums for the better.
  • Museums foster questioning, debate, and critical thinking.
  • Good museums offer excellent experiences that meet public needs.
  • Effective museums engage with contemporary issues.
  • Social justice is at the heart of the impact of museums.
  • Museums are not neutral spaces.
  • Museums are rooted in places and contribute to local distinctiveness.

These principles, as with much of their vision, are inspiring — but too often we stop there, feeling inspired but lacking action.  The Museums Association report continues, “It’s time for your museum to respond to hard times by making a bigger difference. It’s time for you to play your part in helping museums change people’s lives.” The report concludes with a pretty spot-on set of 10 actions that will help your museum improve its social impact. Here is a slightly abbreviated, edited list:

  1. Make a clear commitment to improve your museum’s social impact (ie. having strategic goals).
  2. Reflect on your current impacts; listen to users and non-users; research local needs.
  3. Research what other museums are doing.
  4. Seek out and connect with suitable partners.
  5. Work with your partners as equals.
  6. Allocate resources.
  7. Innovate and be willing to take risks.
  8. Reflect on and celebrate your work. Learn from and with partners and participants.
  9. Find ways for partners and participants to have a deep impact on your museum. Bring more voices into interpretation and devolve power.
  10. Strive for long-term sustained change based on lasting relationships with partners and long-term engagement with participants.

Print these out, put them on your office wall, bring them to staff meetings, share these with your visitors and audiences, and have some open conversations about the “so what” of museums.  Take these principles and action steps seriously.  Build a broader team to advocate for the work you’re already doing at your institution; rethink existing programs; and bravely propose new projects and partnerships that better serve your community.  See how a human-centered focus on empathy and social impact might change your own practice, your museum, and your community.

“The best museums are now striving to realise their full potential for society and are far more than just buildings and collections. They have two-way relationships with communities…. They are becoming increasingly outward looking, building more relationships with partners. They are welcoming more people as active participants.” (Museums Change Lives)

Let’s be a part of making this happen!

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About the Author

headhot-cannonbeachMIKE MURAWSKI: Founding editor of ArtMuseumTeaching.com and currently Director of Education & Public Programs at the Portland Art Museum. Mike earned his MA and PhD in Education from American University in Washington, DC, focusing his research on educational theory and interdisciplinary learning in the arts. Prior to his position at the Portland Art Museum, he served as Director of School Services at the Saint Louis Art Museum as well as head of education and public programs at the Mildred Lane Kemper Art Museum at Washington University. He currently also serves as the Pacific Region Director for the Museum Division of the National Art Education Association.  Mike has given lectures and led workshops at institutions across the United States, including the Los Angeles County Museum of Art, National Gallery of Art, Nelson Atkins Museum of Art, and Phoenix Art Museum, among many others.  He is passionate about how we can come to see museums as creative sites for transformative learning and how we can take full advantage of the powerful types of learning, public participation, and community engagement that museums can offer. Mike’s postings on this site are his own and don’t represent the Portland Art Museum’s positions, strategies, or opinions.

Designing an Inclusive Audio Guide, Part 1

Written by Desi Gonzalez, The Andy Warhol Museum

Reposted from The Warhol: Blog, the institution’s online presence for stories about the museum and its exhibitions, programs, education programs, and other news.  Check it out, and learn more about the exciting work happening at The Warhol!

This is the first post in a series on the development process of The Warhol’s new audio guide. 

In 1964, Andy Warhol moved to a new studio in a large New York City loft and covered its walls with silver paint and aluminum foil. Dubbed the Silver Factory, this space became known as a gathering place for artists, friends, and celebrities.

The “open-door policy” of the Factory is something that we’re inspired by at The Warhol as we endeavor to create a communal and inclusive environment within the walls of our museum. One way we’re becoming a more inclusive place is through our commitment to making the museum friendly to visitors of all abilities. Later this summer, we’ll be soft-launching a new audio guide that takes an inclusive design approach. According to the Canadian Museum of Human Rights, this is a philosophy that designs with all users in mind from the outset:

“The inclusive design approach will ensure the museum experience is not only accessible for all ages and abilities, but is enriching and satisfying for all. It is not a design style, but an orientation to design.”

Through a series of posts on The Warhol Blog (cross-posted here at ArtMuseumTeaching.com), we’ll dive into the process behind our new audio app, which soft-launches later this summer in a limited release and will be available to all museum visitors this fall.

The story starts in the summer of 2014, when my predecessors in charge of digital engagement partnered with the education department to develop experiences for visitors who are blind or have low vision. One component of the project was an audio guide in conjunction with the exhibition Halston and Warhol: Silver and Suede. We used low-energy Bluetooth beacons to push content out to visitors based on where they are located in the museum—no need to read numbers on a wall label and type them into a device! Instead, the iOS application notifies you when there is relevant audio nearby.

In conjunction with the app, we also partnered with David White of Tactile Reproductions, LLC, to produce tactile representations of artwork in The Warhol’s collection. Tactile reproductions reimagine the contours and colors of an artwork as different relief layers, allowing visitors to use touch to gain an understanding of what a work looks like. Together, the audio guide app and the tactile reproductions allow visitors with visual impairments to delve into Warhol’s life and practice through senses beyond sight.

Working with our partners at Tactile Reproductions, LLC, to create the Andy Warhol artwork tactile reproductions. This one is a representation of Marilyn Monroe.
Working with our partners at Tactile Reproductions, LLC, to create the Andy Warhol artwork tactile reproductions. This one is a representation of Marilyn Monroe.

We learned a lot from these prototypes, but they were just the start. Since the beginning of this year, we’ve been hard at work to turn these prototypes into a reality. From the beginning of the process, we’ve kept four things in mind:

1. Put users first

We are committed to building an audio guide experience not just for community members with visual impairments, but with them as well. In our design process, we’ve worked closely with consultants with varying degrees of blindness. We talked to our partners even before we drew a single wireframe, exploring what makes a great museum experience and how they use technology. We also bring in our consultants to test prototypes at different stages of the process, allowing the findings from these sessions to guide the next step.

2. Don’t just build for accessibility

We strongly believe that if we design with different abilities in mind, we can craft a better experience for everyone. Even though we’re designing first for visitors with visual impairments, the audio guide will be available to all. Our consultants told us that they like to come to museums with friends and family, so whatever we design should be built for a social experience. Additionally, we currently don’t have an audio guide—and our front desk staff tells us this is one of the most common requests they get.

3. Reimagine the audio guide

Since we started from scratch with this audio guide, this was a great opportunity to depart from the usual way of doing things. We’re not the only ones rethinking the traditional audio guide: The newly-opened Broad Museum in Los Angeles is taking a cue from the irreverent and conversational tone of podcasts in their audio app; the British Museum has experimented with tours with longer audio files organized around themes rather than objects; and SFMOMA has designed a fully-immersive audio experience. In future blog posts, we’ll describe how we’re taking a different approach, splitting up audio content into smaller, modular stops and allow visitors to dive deeper if they’d like to learn more.

Testing the audio guide with our community partners.
Testing the audio guide with our community partners.

4. Start small, dream big

Everything I’ve described above is a tall order! From the outset of the project, we decided getting it right was more than ticking off all the checkboxes. For version one of the app, we have focused on only one floor of the building—floor 7, which displays works and artifacts from Warhol’s birth through to the early 1960s—but we’ve made it as complete an experience as possible. After launching and refining version one of the app, we want to expand to other floors of the museum.

Reviewing an exhibition floor plan with our community partners.
Reviewing an exhibition floor plan with our community partners.

Over the course of this blog series, we’ll be delving into everything from the user research we’ve done in conjunction with our blind and low-vision partners, to the process of imagining a new kind of audio experience, to the technical trials and tribulations of wrangling beacons and building our app from scratch. We’re glad you’ve joined us!

Accessibility initiatives at The Warhol are generously supported by Allegheny Regional Asset District, The Edith L. Trees Charitable Trust, and the FISA Foundation in honor of Dr. Mary Margaret Kimmel.

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Header Image: The Andy Warhol Museum by Scoobyfoo, Flickr.com, minor cropping to fit header size. CC BY-NC-ND 2.0

Visitor Response Cards: What To Do When the Exhibition Is Over

Written by Jessica Fuentes, Dallas Museum of Art

Over the past few decades, museums have positioned themselves in this post-modern society as institutions representative of multiple perspectives. One way this is happening is by inviting visitors to be active participants in the museum experience. More and more we are listening to our visitors by asking them to respond to prompts and questions. If your institution has started down this path then you may be facing a conundrum much like mine: What do we do with the thousands of visitor responses we’ve collected?

Statistics and Evaluation

As a baseline, collecting can be a way to understand trends in visitor experiences. Comparing the number of responses to total attendance can reveal the percentage of participating visitors. Depending on the data prompted by the response card, you may be able to learn more about participates. For example, the Art Spot creation labels used in the Center for Creative Connections (C3), prompt visitors to note their age. With over a year’s worth of data collected we know that 6-12 year olds make of the majority of Art Spot participants. We also know that 30% of participants are adults. It is interesting to note the months when adult participation spikes to nearly 40%, and consider what might be effecting those fluctuations. Furthermore, the actual responses can be a source for qualitative data collection, illustrating the depth of visitor experience.

Also, by collecting and reviewing responses, we can evaluate our own prompts.  When C3 first installed Starry Crown by John Biggers, we offered two prompt cards related to the work of art.

Starry Crown and responses

A high percentage of the responses we received to the prompt pictured at the top did not address the prompt. This revealed that the question was difficult for visitors compared to the other prompt (on the lower right) which consistently received more thoughtful responses. Because of this, we eventually phased out the first prompt.

In a similar way, visitor responses as feedback can offer insight into visitor’s motivations, expectations, and experiences of a program or space.  In preparing for a redesign of the Young Learners Gallery within C3, we solicited visitor feedback to find out why caregivers bring their children to the DMA. Visitors left their responses on Post-it notes and using the Post-it Plus app, we easily digitized, sorted, and analyzed the responses.  We used the three categories with the largest number of responses as a guiding force in the redesign of the space.

YLG Post its

After analyzing and sometimes digitizing, are these visitor responses then doomed to storage?  Working in an educational space that serves, on average, 18,000 visitors a month, I question our habit of simply counting, sorting, and boxing up visitor responses to store away in file cabinets or closets. When we use Post-its, we digitize the responses because the Post-it Plus app makes it an easy process and contains helpful sorting and exporting systems, but in regards to broad digitization, I have to stop and ask, “Why?”  What would we do with responses in a digital form? Would it be any better to store these responses in digital file cabinets?  Would we one day go into the vault to re-read the responses?  Have we done that in the past with the responses currently being stored?

Re-Cycling

When I’m reflecting on past visitor response prompts, I go back to the spreadsheets and summaries that help extract meaning from the raw data. But what to do with the more esoteric prompts and responses? For instance, in spring 2014, C3 hosted a community exchange project inspired by A panel depicting the Tuba Tree, with the 99 names of God on its leaves. Museum visitors helped us explore the potential meanings behind “Nur” the Arabic word that translates to “Light” in English. The work of art was on view with an accompanying interactive that prompted visitors to share one word they associate with the word “light” on a golden leaf and hang it on the fabricated tree in the space.  When it came time to extract meaning from the responses we enlisted the help of a writer.  In 2015 C3 Visiting Artist, A. Kendra Greene, started by alphabetizing the responses.  The process of doing this created some interesting word combinations, one of my favorites being “Jesus, Joy, Justin Bieber.”  From these alphabetized lists sprang arranged poems.  The creation of the poems led to a spoken word performance where Greene took the words of our visitors, re-interpreted them, and produced an engaging performance. Creating a visitor response cycle—the museum prompted visitors, visitors left responses, their responses were made into a performance, the performance was shared with visitors—and in effect an artistic evaluation and summary of the responses.

This new take on how to re-cycle visitor responses planted a seed in my thinking about how to use other responses. In early 2015 we worked with Kendra Greene to package visitor responses to Starry Crown. This painting references the importance of women as keepers of knowledge and the significance of familial traditions, stories, and wisdom passed down through generations.  Visitors responded to the prompt, “What wisdom has an important woman in your life shared with you?” The responses we received were funny, heartfelt, nostalgic, sad, universal, and at times deeply personal. In early 2015, Greene organized the responses into bite sized booklets that could be given back to museum visitors. First, she created categories and sub-categories like:

Kendra categories

From these categories emerged tailored booklets called, Common Thread: Selections of women’s wisdom, guidance, counsel, advice, experience, notions, revelations, hard truths, and plain facts. Throughout the year we have found various opportunities to share these booklets with our visitors.  First at Mother’s Day, then Thanksgiving, and now as we prepare to say farewell to Starry Crown, we are assembling more booklets to give out through the month of April.

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Share your thoughts

What creative solutions have you found for documenting, storing, or sharing visitor responses?

The Interpretive Value of a Chair: A Personal Reflection

Written by Susan Spero

“For the understanding of a picture, a chair is needed.  Why a chair? To prevent the legs, as they tire, from interfering with the mind.”  –Paul Klee

I’m pushing myself, and I’m tired. There are too many museums in Washington, D.C., on my list, and I am running out of time before I have to fly to the other side of the country.  My foot hurts, too, because I twisted it walking on the capital’s irregular sidewalks; it is bruised badly, but I press onward as I am determined to squeeze in yet another museum. I’m driven. Foolishly, I thought my heavy travel-ready backpack would be ok for this last venture that somehow I could manage it well enough on my shoulders balanced against my back. But now in the Smithsonian American Art Museum, this backpack has become a problem as the guards—properly, I’ll add—keep telling me to wear it on my front. In this position the straps are too tight, so I attempt to hold it near the ground on my side. That position doesn’t work either because it is too heavy for my arm alone. I then compromise by holding the pack at the front of my body with my arms wrapped awkwardly around it.

Whenever I find myself in a museum with short time, I mentally and emotionally agree that I’m going to metaphorically strap on some roller skates and cruise through it all. I like getting a sense of the whole of any museum, even if it is much larger than a skate-cruise allows. This time, with the mix of guard admonishments and sore foot, my push to see everything isn’t working.  Completely frustrated, I spot a bench in a dark room placed before a quite garish painting. I head for the bench, not the painting.

The bench is instantly satisfying, cushioned—quite comfortable. Backpack down next to me, I sigh to gather myself, then look up. The painting looks quite different than it did when I initially walked into the room. It takes me a bit to figure out just what is happening before me; very slowly, the lights illuminating the painting seem to shift into what begins to feel like the slow revolving of a Christmas tree light wheel display. As the colors change, the relationships of the shapes and patterns within the artwork alter, making some versions visually delightful. I’m taken away from my foot misery, fascinated. It’s a celebration of the full color spectrum—a Roy G. Biv tribute. Time is passing and I don’t care; I’m now mesmerized by the work, and comfortable enough to take some time looking.  It’s hooked me; I’ve stopped skating. I’m looking deeply, asking questions. Wondering.

I’m lucky this visit–there are few visiting this part of the gallery, so there is no crowd to subtly press me to move on. I welcome the one person who steps into the gallery space, and when he sits next to me—the bench is a long one and could accommodate many—we talk a bit about what we notice in the abstract world of the painting that changes before us. After viewing a second round of the color cycle, I finally get up to find the label. The work’s painter initially surprises and slightly wounds my pride that I didn’t actually know him immediately, it’s David Hockney’s Snail’s Space with Vari-Lites, “Painting as Performance”.  From the label I’m curious to what a Vari-Lite is? With the color spell broken I make myself move on, away from the comfortable bench.

Later, when I look for more details online, I find a static picture on the SAAM collections site that shows none of the subtle color changes. With a further Internet search, I find a few not-very-equivalent to the real thing YouTube phone-captured videos. These videos just vaguely give a sense of the piece. This is a you-must-see-it-to-get-it artwork. The SAAM thoughtfully gives us a bench so we can sit and see for some time.

I have no idea if anyone else has been struck in the same way I am with this particular painting. Thinking about my experience, I am reminded of one of my first museum visits as a child at the Columbus Museum of Art where there was a machine that demonstrated color light mixing using transparent gels showing how three light primaries (red, blue, green) combine to create magenta, yellow, and cyan. My mother had to drag this whining eight-year-old away from it as I could have played for hours. Years later, I desperately wanted to make something like it for my science project. So I’m moved by color, perhaps in the same way some are moved by music. Color feeds me in a way few other things do.

One of my other color memories is thanks to a Windsor chair, notably with a back, so I could really relax while viewing a painting. This chair was placed before one of the most well known paintings in D.C., Renoir’s Luncheon of the Boating Party. My circumstances were similar to those with the Hockney: I was at my first National Docent Conference, overfilled with conversation about art, and in a different twist for me, was being dragged by others for one last look at art before we headed to our flight. Upon hitting the galleries, my goal was to sit and gather myself, so I wandered through in search of a chair aiming to take the first one I could find. At the time, some almost 30 years ago, an available chair seemed a novel thing. And equally unexpected, the guards at The Phillips Collection were students from nearby universities dressed in everyday clothing.  I remember asking an approachable gallery attendant if I could sit in the chair, assuming I could not, and being told that it was there for people to take in the paintings. The atmosphere was welcoming, and the chair made it more so.

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Gallery view with Renoir, Phillips Collection. Flickr Photo by Steven Zucker, CC BY-NC-SA 2.0.

The room was full of Impressionist paintings; I was full of a disdainful attitude about them, internally wearing my smugness of ‘I’d been there, I’d done impressionism.’ One of the lessons I learned that day sitting in that welcoming chair has stayed with me since: you don’t know what you don’t know unless you see something for yourself. Being in that chair, the painting invited me in to look, and the more I looked the more I wondered, the more intrigued I became, and suddenly my respect for this work increased. Not having the Internet to turn to in those days, I soon found myself in the bookstore buying information on this masterpiece. Today this 20-minute experience remains vivid in my mind’s eye.

When I recently talked about this with my colleague Peter Samis, Associate Curator of Interpretation at SFMOMA, he suggested that both of these works are clear instances of what he calls Visual Velcro. The Hockney and the Renoir readily hook the viewer into the work in part because of the color dramas they present.  The Visual Velcro with them hooked me so well that I might have stayed for a while to look anyway. Having a place to sit in both instances helped me physically endure a much longer visual journey.  Access to seating can also support our viewing works that are not as easy on the eyes, those that are more unsettling or socially challenging. For instance, the color used in the recent show Rewind at The Baltimore Museum of Art is quite purposeful, the artist has made KKK robes in colorful Kente cloth and other patterned fabrics. While the Rewind show has the visual allure of color, the content is more socially charged; I want to sit in a chair especially in that exhibition. The longer I can be with any artwork, the more I will notice, the more I will feel.

Comfortable chairs in the right places within our galleries are critical. Not only do they offer a place for the weary to rest, but also are an invitation to stop, stare, and wonder. In many ways, in this online venue, I’m preaching to the converted: we know this. But you might want to remind yourself of the interpretive value of a chair.

When was the last time you sat in one in front of a work and let yourself just see?

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Flickr Photo by Chris Short, galleries at North Carolina Museum of Art. CC BY-SA 2.0.

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ABOUT AUTHOR

SUSAN SPERO, Ph.D. teaches Museum Studies at the John F. Kennedy University in Berkeley CA.  Her classes focus on all aspects of the visitor experience, including discussions on creature comforts.  She also serves on the Museum Education Roundtable Board.

Header image: Flickr photo by John D., “Forest Stream,” CC BY-NC-ND 2.0

2015 Year in Review

As the fourth year of ArtMuseumTeaching wraps up, I thought it would be good to post a brief “Year in Review.”  Not that we need any more end-of-the-year lists or calls for resolutions, but I think it can be meaningful to take a minute and look back at some of the issues that have been on our minds this past year.  I want to thank all of the amazing contributors who have taken the extra time to share their practice with this community!

Since its inaugural year back in 2012, ArtMuseumTeaching has grown from a tiny blog seedling to a robust and active online community now involving more than 60 contributors, publishing 172 posts, and being read by hundreds of thousands of people in as many as 170 countries around the globe.  I hope that this online community and forum will continue to grow, include more perspectives, and be a space of exchange where we can connect on issues of teaching, learning, and community engagement that matter most for museums and the people that make up those museums.

Year in Review: 5 Most Popular Posts of 2015

elgreco15. “320 Hours: Slow Looking & Visitor Engagement with El Greco” (July 2015): We all talk about the value of slow looking and extended engagement with art – and this great post by Kelsey Ferreira provides such a unique insight into her experiences spending 320 hours with a single El Greco painting at the Portland Art Museum. What questions did visitors ask? What types of experiences sparked further engagement and learning?  What surprisingly deep experiences did visitors bring to this stunning painting?  A fantastic read for museum educators and art lovers alike!

fb-art4. “Status Update: Facebook as a Reflection Tool” (January 2015): David Bowles of the Metropolitan Museum of Art shared his insights from posting some of the most indelible teachable moments from his gallery experiences on Facebook, and using social media tools such as Facebook to add a reflective element to our practice. This is a great read, especially with David’s five take-aways for museum educators about student learning in the galleries.

Photo23. “We Flipped Our Museum – Here’s What We Learned” (June 2015): Emily Kotecki shared the work at the North Carolina Museum of Art to deepen and activate the museum learning experience through a Flipped Museum pilot program called “Artists in Process.” They developed an online learning platform to support social interaction and choice-based learning, and then worked with sixteen classes from different cities across North Carolina to research, explore, and reflect on the artistic process. Check out their ‘lessons learned,’ and read more in the Summer 2015 issue of the Journal of Museum Education.

ask_home_new-576x10242. “The Big ASK: Experiencing the Brooklyn Museum’s ASK App” (July 2015): Written after my own visit to the Brooklyn Museum this past summer, I briefly explored the what, how, and why of this effort to rethink the museum visitor experience. While I am still attracted to the app’s desire to make personal connections with visitors, I’m a bit concerned with how few visitors use the app considering the staff and resources dedicated to this project.  But I absolutely love that the team at the Brooklyn Museum is super transparent about their thinking and planning via their blog (so awesome!).

jackie-teaching1. “Questioning the Use of Questions” (January 2015): In the most widely-read post of 2015, museum educator Jackie Delamatre responded to Rika Burnham and Elliot Kai-Kee’s challenge to the use of questions in museum teaching. While there is great value in questioning the use of questions, Jackie’s insightful post defends the use of open-ended questions and brings in some of her own personal experiences.  And her search for the ‘Boeuf Bourguignon of questions’ is not to be missed!

Enjoy these popular posts from 2015, and see you in 2016 — a year that promises to bring a whole new set of challenges, success stories, and new ways of thinking about both the theory and practice of museum teaching.  If you would like to share the projects you’re working on or the issues and challenges you are grappling with, please add your voice to this growing community (and just send me a tweet at @murawski27 or email me at murawski27@gmail.com).

Cheers!

New Directions – New Connections: Revitalizing a Museum’s Approach to Native American Art

Written by Mike Murawski

Visitors to the Portland Art Museum are beginning to encounter an unmistakable revitalization of Native American art. This fall, the Portland Art Museum announced the opening of its new Center for Contemporary Native Art, a gallery dedicated to presenting the work and perspectives of contemporary Native artists. In 2014, the Museum was awarded a major three-year grant from the Institute for Museum and Library Services (IMLS) focused on creating a “community anchor” space to foster a deeper understanding of Native American art and artists in the contemporary world. Each year, the Center will host two rotating exhibitions and feature a range of related programming.

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Greg Archuleta, Sara Siestreem, and Greg Robinson in Center for Contemporary Native Art

At the core of the Center’s mission is the commitment to partner with Native artists in co-creating the exhibitions, interpretation, and programming for the space. This approach challenges visitors to think about Native American art and the cultures that inform the work as dynamic and changing, and not as an ethnographic snapshot in time. In this way, we hope that privileging a contemporary view of Native art in the Museum will provide visitors an opportunity to engage with and to relate to the plethora of Native experiences. Front-end evaluation and planning of the Center has involved the Museum’s Portland-based Native Advisory Committee as well as Native artists and others involved in Native American artistic and cultural practices across the region.

The Museum’s Center for Contemporary Native Art is part of broader institutional efforts which culminate early in 2016 with an innovative special exhibition showcasing contemporary Native photographers in dialogue with photographs from Edward Sheriff Curtis’s renowned body of work The North American Indian.  In addition, a new, provocative set of Native artists will be featured in the Center for Contemporary Native Art (see Survivance below), and a spectacular summer exhibition spotlights Native fashion and design.

For Deana Dartt, Ph.D., the Museum’s curator of Native American art since 2012, these exhibitions and initiatives are the result of years of collaborative efforts and a true commitment to Native artists and communities. Working closely with Native advisors, she has brought to the museum an emphasis on Native artists working today to reinvigorate the Museum’s highly acclaimed historic Native American art collection. Her goal is to more meaningfully engage visitors in the issues critical to Native American art practice now, and the unique perspectives that inform that work. Dartt says:

“We want to show the whole spectrum of artists and art practice in Indian Country, from customary or ‘traditional’ to the edgy contemporary, seamlessly woven together in a way that is meaningful to our community as a whole as well as empowering for young Native visitors as they walk through the galleries. I’m always thinking about—and always inspired by—the power of art to heal historic wounds and restore hope.”

Dartt, who grew up in southern California and is a member of the Coastal Band Chumash, earned her Ph.D. in anthropology and museum studies from the University of Oregon and served as curator of Native Culture at the University of Washington’s Burke Museum before joining the Portland Art Museum. She is one of only two Native American art curators in mainstream institutions who are of Native heritage.

In concert with the Museum’s education department, Dartt has connected the collections with Native communities through projects such as the new Center for Contemporary Native Art and Object Stories partnerships with the Native American Youth Association (NAYA) and Family Center, as well as Yup’ik community members in Bethel Alaska (see previous post “Sharing Authority/Sharing Perspectives: Native Voices”). The Museum has also enhanced online access, making the Native American collection of nearly 3,500 objects the first to be fully digitized through a $150,000 grant from the Institute for Museum and Library Services.

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Yup’ik/Inupiaq artist Drew Michael, whose stories are featured in Museum’s Object Stories project. Photo by Katie Basile.

Under Dartt’s guidance, the Native American collection has quadrupled its modern and contemporary holdings since 2012, adding works by exciting contemporary artists such as Wendy Red Star (featured in the Native photography exhibition) and Nicholas Galanin, the Tlingit/Aleut multidisciplinary artist. In 2017, the Museum will mount a major exhibition entitled The Art of Resilience: A Continuum of Tlingit Art, the first large-scale examination of Tlingit art whose forms have long defined the public perception of Northwest Coast Native art. It will include items from the Portland Art Museum’s 1948 acquisition of the Axel Rasmussen collection that inspired the dedication of permanent gallery space at the Museum to showcase Native American art. The exhibition will complement the world-class collection with stunning contemporary works and others to be commissioned specifically for the exhibition.  Dartt remarks:

“In developing The Art of Resilience and our contemporary installations, we’re forging strong connections with the Native artists and communities.  We’re bridging the past and future of Native American Art at the Museum.”

Indigenous Currents

The Center for Contemporary Native Art’s inaugural exhibition thlatwa-thlatwa: Indigenous Currents opened in October, featuring the work of contemporary Oregon Native artists Greg Archuleta, Greg Robinson, and Sara Siestreem. These three artists bring forward a strong sense of the continuum of Native cultures and artistic practices in Oregon. Each of these artists is working in traditional as well as “modern” media, but their practice is rooted in their sense of Native identity and values as integral to their roles as Native community members—not solely as individuals with exceptional talents.

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entrance to the new Center of Contemporary Native Art and its inaugural exhibition

The exhibition addresses the issues these artists face in their everyday lives, as Native people challenged to assert their indigeneity in a growing urban metropolis. They all work in their own ways to educate Oregonians about the deep and rich history of this land and its rivers. Their collective goal is to make visual the ancestral memory that fuels the passion for their work—a memory largely invisible to the people who share this home. In partnering with the Portland Art Museum to bring this vision to the public, the shared goal of these three artists is to help visitors more deeply understand the art and experiences of Oregon Native people—past and present—and to more fully appreciate the unique beauty of the cultures so deeply rooted here.

For this project (among others), the Museum’s curatorial and education staff are making a conscious effort to allow the artists’ to engage the public and talk about their own work and artistic practice; rather than adopting the standard practice of Museum curators or educators talking about the artists’ work (whether through interpretive texts, publications, or public programs).  The artists have been leading gallery talks in the Center to talk about their work, and the Museum has been using these videos as well as artist interviews (see below) to share this project with a public audience.  In keeping with this goal, I am embedding a few of these videos below so that you can learn more about the art and practice of each artist with minimal intervention on the part of the Museum.

Survivance

In March of 2016, the Center for Contemporary Native Art will present its second exhibition featuring the work of Demian DinéYazhi’ (Diné) and Kali Spitzer (Kaska Dena/Jewish). Together, these artists will frame themes of gender, sexuality, and identity through the lens of their respective Indigenous cultural perspectives and traditional practices. Their work in the new Center will demonstrate their commitment to survivance, defined by Anishinaabe scholar Gerald Vizenor as Indigenous self-expression in any medium that tells a story about an active Native presence in the world now.

Survivance is more than mere survival—it is a way of life that nourishes Indigenous ways of knowing. DinéYazhi’ and Spitzer will create a transdisciplinary and multimedia space that reaffirms their dedication to cultural revitalization through language and social engagement—a contemporary and radical act of survivance.

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RISE poster – http://burymyart.tumblr.com

Header Image:  Ishmael Hope dances with Clarissa Rizal’s “Resilience Robe” during the Shx’at Kwáan dance performance during the Sealaska Heritage Institute Celebration 2014. Rizal’s “Resilience Robe” was commissioned by the Portland Art Museum, and will be an important work in the Museum’s 2017 exhibition of Tlingit art. Photo from Juneau Empire, http://juneauempire.com/local/2014-06-15/weaving-new-native-narrative-museums